Benefits to you and your organisation
This in-depth programme provides both skills and experience in devising high level communications strategies and creating and assessing creative ideas and messages. It will equip you with the confidence and ‘best practice’ tools to plan, create and evaluate strategic campaigns for your brand, product or organisation. It also provides practical guidelines for setting budgets and managing internal audiences and agencies.
Effective customer communications can have a massive impact on a product or organisation’s brand image, presence, reputation, market share and ability to command a premium. As customer communications are invariably high cost, managing the strategic communications process well can have a significant positive effect on profitability. It can also influence the attitudes and behaviour of colleagues and shareholders and enhance your own personal worth.
Who this course is for
As a masterclass, this course is designed for delegates with several years of management experience. Specifically those responsible for planning and managing marketing communication strategies for products, services or organisations.
What you will learn
Skills and ‘best practice’ tools to create and define a communication strategy and then devise communications that will cut-through and persuade. Specifically how to:
- Construct a communications strategy and plan.
- Establish budgets and targets.
- Design appropriate messages.
- Assess communications ideas.
- Select appropriate media options.
- Manage the communications process from development to implementation.
- Manage internal stakeholders, agencies and across media.
Course content
- How to engage and motivate customers.
- How to create a communications strategy for a product, service or organisation brand.
- How to create effective integrated communications.
- How to assess creative messages/ideas.
- How to devise media strategies and assess media options.
- How to set budgets to meet marketing objectives.
- How to brief and manage agencies.
- How to measure communications performance.
- Communications clinic - to address your personal communications challenges.
- How to measure communications performance.
- Communications clinic – to address your personal communications challenges.
Learning approach
- Highly interactive and participative course.
- A variety of individual, paired and group exercises which enable delegates to discover and learn by doing.
- Real life based exercises to help you understand key strategic communication principles, what really works and gain experience using powerful thinking and creative communication tools.
Course dates
This course runs 2-3 times a year. Please check our website for latest dates.
Your course director
Guy is a brand marketing and communications expert who has led a wide range of brand, marketing and strategy projects for world leading brands in consumer goods, media and B2B markets. He has held marketing director and business planning manager positions at companies including Boots, Procter and Gamble and PricewaterhouseCoopers before founding his own company in 2005. He is co-author of the highly acclaimed book, The Marketing Director's Handbook.
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