Benefits to your organisation and you
Effective customer communications can have a massive impact on a product or organisation’s brand image, presence, reputation, market share and ability to command a premium. As customer communications are invariably high cost, managing the strategic communications process well can have a significant positive effect on profitability. It can also influence the attitudes and behaviour of colleagues and shareholders and enhance your own personal worth.
This highly interactive programme provides both skills and experience in devising communications strategies and creating and assessing creative ideas and messages. It will equip you with the confidence and ‘best practice’ tools to plan, create and evaluate strategic campaigns for your brand, product or organisation, managing internal audiences and briefing agencies.
Who this course is for
Those with several years of communication experience. Those responsible for planning and managing marketing communication strategies for products, services or organisations, or require strategic skills to take the next step.
You will learn
'Best practice' strategic marketing thinking skills; appreciation of the sequence of steps involved and practice in creating and defining effective communication strategies.
'Best practice’ skills and tools to brief agencies or internal colleagues, help them understand, and be able to create cut-through communications.
The success factors and pitfalls to avoid to create great communications, as well as practice designing communications, plus many practical tips on dos and don'ts, including how to set budgets, and the importance of measurement and management.
- How to engage and motivate customers.
- How to create a communications strategy for a product, service or organisation brand.
- How to create effective integrated communications.
- How to assess creative messages/ideas.
- How to brief agencies.
- Highly interactive, participative and fun!
- The focus is on learning through discovery and doing!
- Real life based exercises to help you understand key strategic communication principles, what really works and gain experience using powerful thinking and creative communication tools.
Course location, dates and rates
This course runs on 27 March in Alderley Edge, near Manchester, UK (which is 10 minutes from Manchester airport) and on 16 October in Birmingham. Delegate rates are from £450 plus VAT. Early bird discounts apply until 28 days beforehand.
For more information and to book - check our website or email themd.themarketingdirectors.co.uk.
Your course director
Guy Tomlinson is co-author of The Marketing Director's Handbook, and Chief Marketer at The Marketing Directors. He has three decades brand, marketing communications and strategy experience. His career includes marketing management roles at Boots and Procter and Gamble and as Marketing Director of an Omnicom agency. He has taught around the world for The Chartered Institute of Marketing, Marketing One and others.