There are 10,000 graphic designers in the Los Angeles and Orange County area, but not many are sign designers. Graphic designers design on a 2-dimensional plane mostly for print and web media. Sign designers design for a 3-dimensional environment and are required to know material and fabrication, along with other aspects to having a sign installed in the real world.
Most designers believe they can design signs. This is a prevalent myth believed by most graphic designers. Nothing could be further from the truth.
As one graphic designer said, "Creating a logo and graphics is simply, design. Designing a sign is designing a creation."
Please take the time to read my story of how I came to writing the first book on the subject of sign design.
Mike Burke, Author
Inside Sign Design