Authors in Kroger's Southwest Region are lucky! Those who apply for, and whose books are accepted by Kroger regional managers, are able to do weekend book signings in Kroger stores throughout East Texas, the Greater Houston area and the greater Ft. Worth/Dallas area. It's an unusual program that allows authors to sit near the main enterance in any of over 700 Kroger stores, greet customers and sell their books. Kroger does keep a percentage, of course, but authors receive a money order or cash for a very nice percentage upon leaving the store. No waiting for six months to a year for some distributor to NOT pay. This program is best for indie or small press published authors who are often "shut out" of the main chain bookstores.
Authors received information about how the program works, a list of stores they can go to, and special tips on this "outside the box" method of marketing. Frontiera works with authors individually as well as those who are able to come to occasional workshops.