Author Formulates Value-Added
Concepts to Make Bookfairs Work for Authors
Los Angeles, CA--Sometimes big ideas start small and grow up. A loosely knit group of cooperating authors came together in 2003 at a bookfair; they found their cross-promotional effort worked better than previous endeavors but still left much to be desired.
Since then one of those authors, Carolyn Howard-Johnson, put this learning experience and hundreds more promoting her own books into a nitty-gritty how-to book for authors called The Frugal Book Promoter: How to Do What Your Publisher Won't. When she found her readers wanted more direction, she published an e-zine that keeps them up-to-date on new promotion ideas and book news. That grew into Authors' Coalition where writers and publishers come together to learn in an ever-changing and puzzling industry.
Now a formal entity with a website of its own, Authors' Coalition (http://authorscoaltionandredeneginepress.com), plans to introduce themselves--formally-- to writers in Southern California at the LA Times Festival of Books in April of 2006, Booth #610.
The group's booth -- itself a model for authors -- will include more than 30 authors. Unlike most booth concepts, this one showcases authors using value-added efforts to make it a success. These include a catalog of the featured books for booksellers, and a promotional CD that will be given to booth visitors and the media. The booth also limits the number of featured authors so that each can be highlighted.
Authors' Coalition also serves as a web-presence for its members with ad space and reviews for participating authors. The organizations educate with a blog (http://redenginepress.com/chjohnson), offers short-run support materials that can be tailored to a specific event, free writing-related e-books and more.
Authors' Coalition founder, Howard-Johnson, is an award-winning literary author and poet and her how-to book won USA Book News' "Best Professional Book 2004" and the Book Publicists of Southern California's Irwin Award (http://www.bookpublicists.org/pages/IRWIN_winners.asp ). She also co-produces a series of audios for writers published by Double Dragon Press (http://www.double-dragon-ebooks.com/imprintlist.asp?imprint=PODRADIO).
Principals in the organization include Joyce Faulkner and Pat Avery, editors and publishers of Red Engine Press, and Carolyn Howard-Johnson, author, publicist and instructor for UCLA Extension's Writers' Program. The growing support team also includes Kristie Leigh Maguire, publisher of JadaStar Publish.
More information on the participants can be found at:
More information on the Los Angeles Times Festival of Books may be found at.
Support material including organization logo and pictures available on request