M E D I A R E L E A S E
CONTACT: Carolyn Howard-Johnson
Phone: (818) 790-0502
For Immediate Release
Noted Retailer and Author Launches Book at National Stationery Show
Los Angeles—Carolyn Howard-Johnson will be debuting her newest book at the National Stationery Show in New York in May in what may be the largest book launch ever and possibly the first at a gift industry tradeshow. NSS expects some 13,000 to attend their premier show for stationers and gift retailers in May.
Howard-Johnson puts her nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She consults in the three Ps: publishing, promotion and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers including The Frugal Book Promoter and The Frugal Editor and award-winning books of fiction and poetry.
Randy Eller, a nationally known speaker on the conference and tradeshow circuit and President of Eller Enterprises says, “In thirty-five years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed . . . everything she says!”
Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She has served on the boards of directors of the malls where her stores were located, the boards of cooperative catalogs her stores utilized, and periodicals like Gift Beat. She also served on the California Gift Show board of directors. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in her private consultation sessions.
Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women’s Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. She is featured on national TV commercials and teaches marketing for UCLA Extension.
The retailer cum author will present two seminars: Monday, May 18, she speaks on "Move Upward in a Down Market with Free Publicity Exposure and Money-Making In-Store Promotions" and Tuesday, May 19, she’ll speak on "Grow Your Business Online for No $$$." She will also read roundtables planned for the benefit of attendees.
Learn more about the author at www.HowToDoItFrugally.com. She blogs at Writer’s Digest 101 Best Websites picks www.SharingwithWriters.blogspot.com. Find her tweeting at www.twitter.com/frugalbookpromo. Preview A Retailer’s Guide to In-Store Promotions at http://www.amazon.com/gp/product/1441467246/.
She will also present two seminars and lead a round table discussion at NSS. She joins other outstanding trade show faculty Sarah Schwartz, Linda Cahan, Juanita Lewis, Patricia Norins, and Maureen Barten. A recognized gift industry leader in buyer education, Debra Gold of Gold & Company, says, “We are so proud of our amazing lineup of speakers and the opportunities and perks we’ll be offering NSS attendees this year including what may well be a first, the launch of a how-to book for retailers.”