Every organization needs to have a steady flow of funds coming in to support the work it is doing. As such they are always looking for ways to raise the needed monies for special projects.
Over the years we have seen how creative organizations have become. Let’s take cancer groups, for instance: the pink ribbon symbol is being marketed in some very creative ways, from mints to sun visors, to cups, to watches, etc.
There are those who started it and those who have capitalized on the demand. Not only cancer but the red ribbon for HIV/AIDS and the yellow ribbon for the soldiers.
It has been 12 years since Coach Blondie Clayton came up with the idea to use buttons to deliver messages of hope as a way to raise needed funds to support causes dear to her heart.
The first organization was called New Steps for Better Living, an HIV/AIDS support group. The group was incorporated by selling candy and later funded by button messages, which still continues to this day.
“The work of the organization was funded primarily through button marketing. We sold them individually and produced them for organizations at wholesale prices,” says Clayton.
According to Clayton you can put just about anything on a button but it should have relevance to a general audience, or a targeted audience appeal to make it marketable.
Coach Blondie says that buttons can be used to “pay it forward,” like the “Bless You” button she created for a local youth group during Thanksgiving. The goal was to engage others to be a blessing to the organization and to give a blessing to another person, stranger or friend.
Want to see a sample button? Visit www.print2publish.