As members of ASCAP (The American Society of Composers, Authors, and Music Publishers), Lonsdale and business partner Heidi Propp, recently attended the ASCAP Music Expo in Hollywood, California, held at the Hollywood Renaissance Hotel among some fo the biggest names in the music business. The 3-day event was filled with seminars and mentoring sessions, as well as CD debuts and live performances. Private meetings with some of the industry's most influential executives, including those at Trimark Films and Lionsgate Entertainment, led to the request of Propp's debut CD, "Strong and Wild", written by Lonsdale and Propp, as well as Lonsdale's recent novel "Wild Side", for future consideration.
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