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Andrew T Halmay

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Nineteen Films from V.V.E. To be Promoted with “Musical Product Placement”
Friday, November 07, 2014  2:03:00 PM

by Andrew T Halmay

Press release from my company on Musical Product Placement to promot 19 of my films.

Major advertisers find that spending millions on product placements pays in sales. Toronto-based Veni Vici Entertainment run by multi-award winning Andy Halmay, Madison Avenue veteran, film producer, songwriter and records producer whose material has been recorded by the likes of Carl Perkins, Paul Simon, Fred Neil, Lillian Briggs and others has developed a concept parallel to product placement, creating new bands to promote independent films. Veni Vici Entertainment has nineteen films in development which will get this treatment over the next five years.

Musical Product Placement, (MPP) can balloon a $250k to $500k investment in a score and a new band into $10 to $20 million worth of promotion for the film. With luck, the investment gets recouped in the first year making it self-liquidating or, if the band catches on, provides an added profit source for the film.

Traditional product placements in films, TV programs or music videos work one way: The producers of the content get paid to give the products exposure. The advertisers benefit from the exposure as they would from commercials that can’t be deleted.

Musical product placement (MPP) works two ways: An appropriate type of band is created for a specific film, is written into the script, and is featured in the film with meaningful visual exposure. This leads to a CD plus one or more music videos closely linked to the film. These are released well in advance of the film’s release. The band is always introduced as being featured in the upcoming film. This gives the band added stature while promoting the film.

The music videos on YouTube and other social media function as trailers for the film while promoting the band. If the video goes viral, both film and band reap enormous benefits.

Veni Vici self-distributes in Canada. Prior to general release of the film, several “regional premieres” are staged which combine screening of the film with live concert by the MPP band. Once the film is released, it, in turn, promotes the band. This mutual promotional backscratching develops immeasurable promotion values for both film and band.

Veni Vici Entertainment has nineteen films in development with budgets from $2m to $70m, most with international themes that play out in China, India, Germany, Italy, Ireland, Romania, Russia, Mexico and Latin America. They all get musical product placements as follows:

“The Horror of Surpanaka,” a thriller with a surfeit of humor, plays out in America and India and gets a new band called “The Hellions of Hades,” an eclectic rock group that also does jazz and show tune type material. There will be a record breaking six music videos with footage from the film released to social media.

“100 Naked Girls,” a riotous comedy about sex, soccer and skullduggery plays out in Rome, New York and Las Vegas. The ebook on Amazon and Kobo is selling consistently. The film will introduce Italy’s favorite son, Christian De Sica in his first English speaking role. It contains moments of classic comedy that will become cinematic history, such as when a team of midgets play basketball against the Harlem Globetrotters or when a large group of cheerleaders have their costumes blown off which fill with helium and rise to the sky like so many balloons. The film will have several world class musical names in the cast and a score that ranges from rock to rap, comic operatic, jazz, standards and even a military march. It will also get an MPP in the form of a sexy new all-girl band called “Kiki and the Eeek.”

An international family film titled “Max & Moritz in the Rockies,” is about a pair of little German rascals named after the world’s first cartoon characters with an appeal reminiscent of “Home Alone.” Narrated by the ghost of Wilhelm Busch, the creator of their original comic book namesakes, the film will get an MPP in the form of a Tyrolean Oompah band named “The Oompah Oafs,” that combines novelties, polkas, comedy routines, and classic type Western songs.

“Meng Ma & the Magic Brush,” is an animation feature about a Chinese boy in the 1800s who scours the world for a nonexistent magic brush and finds much adventure. By chance he attends the births of Sun Yat Sen, Gandhi, Churchill, FDR, Harry Truman, Picasso, Pancho Villa, Hitler, Rasputin and General de Gaulle. It plays out on three continents and gets a Zelig type comic character named “Marvin, the Musician” to function as its MPP. Marvin crops up in different countries and plays ethnic-flavored music of the 1800s of China, India, Mexico, Russia and France plus American ragtime, barbershop, etc. The animation music videos will have potential to run in children’s programs for eternity. A concert tour may be launched by a group named “Marvin, the Musician & the Magic Brush Gang,” to give live concerts with sequences of the animation film on large screen in theaters behind the live group. Veni Vici seeks international animation studios as co-producers on this epic film.

“Dracula, Darling,” is a riotous Billy Wilder type comedy about a hapless Hollywood producer who turned down the film JAWS with the comment, “Who wants to make a picture about a dumb fish?” Later he discovers he is a descendant of Vlad, the Impaler; the real Prince Dracula of Transylvania. The story plays out in Hollywood and Ceausescu’s Communist Romania. It gets a musical film-within-the-film featuring “Little Billy’s Big Band” as the MPP.

“Twenty Four Thousand Saints,” a heavy drama about Traian Popovici, the Romanian who saved ten times more victims from the Holocaust than Schindler did, gets an eclectic Klezmer band named “Baksheesh!” as its MPP.

“Superbrain,” is a family film about a 12 year old super genius, who fights crime with brain power instead of brawn. It gets an MPP in the form of a comic group of teens called “The Superbrains.”

“God in the Baja” a low budget controversial film finds a young man communing with nature in the vast desert of the Baja to clear his head over a dilemma he faces. He is an atheist who wants to marry a highly religious girl. Since this is basically a one-man film we employ classic radio drama technique using three levels of voice track: 1. Narration (his alter ego which kids him) 2. Stream-of-consciousness in voice-over (his thoughts) - and 3. Sync sound when he talks to himself or talks to a group of native fishermen he meets on the shore of the Sea of Cortes. They sing and play and become the MPP: “Los Pescadores de Dios.” (God’s fishermen)

“Buddy’s Buddies,” a family comedy about an engineer turned animal talent rental agent who fills a Manhattan brownstone with a whole menagerie of exotic beasties while his kids have a ball. It gets an MPP group that specializes in country type kiddie songs name “Sweet Critters.”

A hilarious farce titled “Captain Schlemiel,” about a klutzy, Jewish, Brooklyn action hero who is a champion screw-up. It plays out in Brooklyn and China where the protagonist finds a “Lost Tribe” of Yiddish speaking Chinese. It gets a band of cutups labeled simply “Oy-Oy-Oy!”

“The T.Y.P.M.S.A.P.,” (Ten-year-projection-mate-selection-aid-program) is a futuristic romantic comedy – three films within the film - set in the latter part of the first century of this new Millennium. This outgrowth of 20th Century dating machines creates videos that project the first ten years of marriage with three candidates that it selects for the client. The film gets a futuristic electro dance band named

“Tarantula in Toronto,” is a farcical teen-type Canadian version of Men in Black with ghosts of famous hockey players who come to save the city from a dinosaur-sized Tarantula. It gets two MPPs; One, French, titled, “Mon Dieu” and another, English, titled “O.M.G.!” It adds another innovation: contemporary texting subtitles in the odd bilingual scene.

“The American Healys,” a powerful drama based on the true story of an Irishman who defied slavery laws in the early 1800s and married a slave with whom he had nine children. He smuggled the young north for education where they became incredible achievers – America’s first black bishop, a president of Georgetown University, a legendary sea captain, a priest who served at the Vatican, a mother superior and the youngest, a rebel, who became a professional gambler. The MPP will be a choral group called “Irish & Black,” combining Irish folk songs with classic and original gospel and blues.

“The Frozen Chosen,” is a comedy inspired by the little known 1950s JAWS program (Joint Arctic Weather Stations) launched by the U.S. Weather Bureau and its Canadian counterpart. It gives us a group of young meteorological technicians from all parts of the U.S. and Canada in a primitive camp near the North Pole. The MPP will be a group that specializes in Fifties rock and rockabilly and the group will carry the name of the film, “The Frozen Chosen.”

“The Little Winners,” is a children’s film to be shot in an historic mountaintop fortification in Romania. It plays out in the 5th Century during the Barbarian Invasions. It will get a children’s orchestra using nothing but homemade woodwind, string, and percussion instruments. They’ll go by the name of the film, “Little Winners.”

“Trick or Treat in Nashville North,” a country comedy in a Stephen Leacock style finds a little Canadian village turning into a country music capital of the north and the MPP in this case may be an established country music star.

“Machu Picchu,” is romantic historical fiction involving the genesis of that world famous icon of Inca civilization. It will get an unusual MPP offering a hybrid of Spanish and Inca music named “Los Fantasmas de Machu Picchu,” (The ghosts of Machu Picchu)

“Fifty Million Dollar Cop” - A much lauded Boston cop who is ridiculously frugal, continuously tells his wife they can’t afford a vacation. Then he wins a $50 million lottery which ends his excuses. They go to Tahiti where the local Gendarmerie conscript him to help solve a big crime and it becomes a busman’s holiday. The MPP is an eclectic group called The Pacific Islanders who segue from Hawaiian to rock.

And finally, “Will We Meet Again,” a romantic comedy based on the lyric in one of Halmay’s own songs, recorded in the late 1950s. (“Will we meet again when this vacation’s over? Will you love me when the summer sun is gone? Can Holiday romance keep burning when it’s snowing?”) The story plays out in New England, New York and Havana. Here the MPP will come in the form of a classic big band named “Big 40s Gold.”

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