I'm a writer and a publicist and I'm in the process of launching a new website, similar to Amazon.com, but for self-published and POD books.
The reasoning? There are many great books that don't make it into the traditional publishing system. IB will be a place for self-published/ POD books to essentially "come out of the closet"...to shed the stigma that--up till recently--clung to that category. As Sundance has done for Indie films, IB’s mission will be to promote and legitimize independent books and authors. And with more and more Indie books finding mainstream success (think Lisa Genova's Still Alice, currently #9 on The New York Times bestseller list), the change has already begun.
The main thing I'm trying to get across to people about IB is that it's all about changing people's perceptions. The authors I want to gather on this site are not ashamed to be self-published. In fact, like Indie films and Indie music before us, we are proud to be unique and are for book-lovers who appreciate that and who are looking for something different.
I'd be happy to send anyone who's interested the Home and Author pages!