AuthorsDen.com  Join (free) | Login 

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!

Signed Bookstore | Authors | eBooks | Books | Stories | Articles | Poetry | Blogs | News | Events | Reviews | Videos | Success | Gold Members | Testimonials

Featured Authors: Robin Ouzman Hislop, iRoxanne Bland, im j hollingshead, iPhilip Hughes-Luing, iMarty Young, iBrad Bathgate, iMark Seltman, i

David Arthur Walters

· Become a Fan
  Notify me of new titles
  added by this author.

· 515 titles
· 553 Reviews
· Share with Friends!
·
Member Since: Sep, 2004

   Sitemap
   My Blog
   Contact Author
   Read Reviews


Short Stories
· I Was A Frustrated Newspaper Columnist

· I Was A Crack Adding Machine Operator

· Whom God Hears

· On The Immortal Story

· The Honor System for Parolees

· Doctor Sagwell

· My Career as a Manhattan Liquor Inspector

· The Underbed

· The First Time I Ran Away From Home

· Kimberly Reagan Sanchez Immigrates


Articles
· Vituperative Recriminations

· A Meaningful Life

· Fear and Love and Doom

· Introduction To The Word God

· Boredom Can Kill

· The Great Hypocrisy of Office

· Universal Reasoning

· Spinoza's God

· Tolerance

· The Poetic Genius of William Blake


Poetry
· Mother Charlotte Watches Over Us Still

· Sisyphus

· Certainly Heroes Must Exist

· What Hath God Wrought?

· Shekhinah

· Derridada

· St. Louis Arch

· Follow Your Heart

· My Cold Dutch Wife

· Antonia

         More poetry...
News
· Marco Rubio - Republican Font of Youth

· Free Speech in the Public Interest

· King Philip Levine of Miami Beach

· Press Trial of Miami Beach Code Compliance

· Black & White Distinctions in South Beach

· Black Week Scare Lingers in Miami Beach

· Miami Beach Mayor Obscene Propaganda Organ

David Arthur Walters, click here to update your web pages on AuthorsDen.
    Share Save       

South Beach Active Health Fitness Club - The Jaguar is in the house!

12/28/2011 3:59:00 PM

by David Arthur Walters


A New Cat is in town!

 SOUTH BEACH ACTIVE

SIGNATURE CLUB
1400 Alton Road
Miami Beach, Florida
305-909-6788

December 28, 2011

There is a new cat in town, in the form of a jaguar leaping across an orange sun, as depicted on South Beach Active’s signature health fitness club on the corner of Alton Road and 14th Street.

The new brand and related operation is the brain child of the health fitness club’s president, Drew Chesler, and Ellen Chesler, his wife, who directs several of the club’s key functions. Although Ellen is the very picture of health and beauty, she prefers to keep a low profile, as does the jaguar in her native Brazil.

South Beach Active’s totem certainly fits its fitness business. The natives called this apex animal “yaguara,” which means “wild beast overcomes prey in single bound.” The jaguar is not as bold as the other cats but beware when she is hungry, for she is the most powerful cat in the Americas, known by early settlers as “the tigress of the New World.” The jaguar is a crepuscular animal, meaning she prefers to work out in the twilight, at dusk and dawn. She is famous for her solitariness, and for her affinity with water, having learned to swim over the ages, as well as for her overall agility and strength, including crushing jaws with teeth that go right to the seat of intelligence.

Drew is a local boy with family roots in Florida going back four generations. He graduated from Everglades High School in Coconut Grove, studied economics at the University of Colorado, built up an environmental services company from 2 to 1,000 employees and took it public before getting keen on the health fitness industry, which he served initially as a consultant, and then owned and operated a club for a decade. He is a high-technology enthusiast and inventor. His latest invention, iDESK SOLUTIONS, a front desk, paperless system for health clubs, is now up and running at dozens of clubs, and deals with major international clubs are in the works.

Drew is an easy-going, likeable entrepreneur. He also means business. He is devoted to the continuous improvement of the members’ health and fitness whatever that might take. He refers to his staff and the members as “the Committed Tribe.” He demands that his staff be fully committed to the tribe and proud of it.

“We don’t care if the members are young or old, able-bodied or disabled, fat or slim, or what color they are. We only care that they are committed to their fitness and we are committed to them,” he said.

No doubt South Beach Active will help bring the health club industry out of its big-box, transaction-oriented, churn-and-burn dark ages. Ironically, really caring about members as individuals is a niche business today.

I came to South Beach Active from another South Beach club where I had been a member for several years. South Beach Active supports the Silver & Fit program for seniors as a way of giving back to the community, and my insurance entitled me to a Silver & Fit membership at South Beach Active. I continued to pay dues and work out at the other club until I mentioned my situation to its manager and asked him if he could make some sort of accommodation in view of my longstanding membership. He simply pulled out a termination form: he was not interested in keeping me as a member, nor did he say goodbye.

Of course South Beach Active took some getting used to, but it did not take me long to like it. The machines are closer together, but there is a full array of old and new machines; I really like the older machines the older I get. The proximity of the machines on two floors makes working out feel more intimate, or “tribal” if you will. I picked a very slow time to work out, in the early afternoon. The club is open 24-hours—my neighbor, a personal fitness trainer who manages another gym, likes to come at dawn, but that is when I get most of my writing done. Of course there is a spin room, and a studio with all sorts of group classes included in the membership.

Drew bought several Woodway treadmills for us. Woodways are very expensive but well worth it, as walking and running on the slatted, tank-tread-like belts is very easy on the joints; the moving parts last practically forever, unlike the belts drawn over waxed hard particle boards on other treadmills.

Most importantly, South Beach Active offers individualized personal training with proven empirical results, and is currently adding more highly qualified personal trainers to its staff to keep up with demand.

As for the members I meet during the day, some are old, some young, some rich, some not so rich. There are celebs to be seen if you recognize them in gym attire, but members are careful not to gawk when they do; for example, Calvin Klein, Anna Kournikova, Jeremy Shockey, and Shakira. Amateur and professional body builders, male and female, come around from time to time. So does Hulk Hogan. Everyone is committed to working out, so there is not lot of parading around, showing off, and the chitchatting one finds at some gyms. Staff always some time for pleasantries and to whip up a tasty shake after your workout. It really is a “tribal” thing.

Last but not least is the Biotonic Vibe Studio with the vibrating Power Plates for “acceleration training,” which started out as a European thing. Doing various exercises on the vibrating plates allegedly “recruits” 85% of muscle fiber; the results claimed are amazing; including, for starters, getting rid of cellulite and varicose veins, and offsetting osteoporosis. I have not tried the Power Plates so I cannot vouch for them, but plenty of people have, including wealthy persons who have purchased the machines for home use. The packages for small group training on these machines can be expensive wherever you find them, but South Beach Active plans on offering unlimited small-group sessions for a very modest addition to its monthly dues. Other small-group training activities throughout the gym, such as “super-setting” muscle training workouts, are also planned for inclusion as an ‘extra’ in the future.

# #

 

The author:

David Arthur Walters is an independent journalist. Other than being a member, he is not related to South Beach Active or its principals in any away, nor has he been compensated for writing this True Reflections review. He has also written True Reflections reviews of his experiences at Crunch Fitness and Equinox Fitness.

 

 



More News by David Arthur Walters

· Marco Rubio - Republican Font of Youth - 4/17/2015 8:57:00 AM
· Free Speech in the Public Interest - 3/31/2015 6:29:00 AM
· King Philip Levine of Miami Beach - 3/17/2015 7:18:00 AM
· Press Trial of Miami Beach Code Compliance - 12/29/2014 6:53:00 AM
· Black & White Distinctions in South Beach - 12/15/2014 6:54:00 AM
· Black Week Scare Lingers in Miami Beach - 12/12/2014 6:43:00 AM
· Miami Beach Mayor Obscene Propaganda Organ - 10/18/2014 7:13:00 AM
· Happy Hour at Hiro's South Beach - 10/7/2014 5:38:00 AM
· Rename Arthur Godrey Road Jackie Mason Boulevard - 8/2/2014 6:10:00 AM
· Notice of Incompetence - 7/9/2014 8:08:00 AM
· A Little Imperialist Bird Whistles at President Maduro - 6/25/2014 8:44:00 AM
· Fighting Corruption in Miami Beach - 11/19/2013 7:39:00 AM
· Two-Faced Vipers in Miami Beach - 10/9/2013 9:05:00 AM
· City Attorney Threatens to Sue Authorsden Author - 8/31/2013 6:37:00 AM
· Unconditional Love in South Beach - 7/25/2013 8:17:00 AM
· New Miami Beach Manager Sweeps Allegations Under Rug - 7/3/2013 9:41:00 AM
· Is Miami Beach Burger King Worst in Nation? - 6/26/2013 10:13:00 AM
· Fighting Entrenched Bureacracy in Miami Beach - 4/22/2013 6:36:00 AM
· Seeking Mark Barenboim - 4/16/2013 6:24:00 AM
· Requiem for a South Beach pizzeria - 4/11/2013 8:35:00 AM
· Judge Judy and Miami Beach Magistrate Babak Movahedi - 4/6/2013 7:23:00 AM
· Internal Affairs Addresses Public Corruption in Miami Beach - 3/30/2013 6:29:00 AM
· Miami Beach City Attorney's Denial - 3/7/2013 7:40:00 AM
· Notes: Miami Dade Ethics Commission Meeting With Problematic Bloggers - 3/6/2013 9:56:00 AM
· Miami Beach Police Department cleans up South Beach - 1/16/2013 10:10:00 AM
· Indispensable Role of State Tax Law in Federal Tax Questions - 11/6/2012 7:19:00 AM
· Lady Rothstein's Shoes - 10/13/2012 6:01:00 AM
· Miami Beach Police Department Reform - 9/13/2012 7:37:00 AM
· Is Miami Beach Culture Stupid? - 9/11/2012 6:03:00 AM
· Showdown at High Noon - Miami Beach City Attorneys v Special Magistrates - 9/1/2012 7:30:00 AM
· Miami Beach City Attorney's Professional Bigotry - 8/18/2012 6:33:00 AM
· MIami Beach CIty Attorney's Cause Celebre - 8/8/2012 6:51:00 AM
· Miami Beach City Attorney Balks at Simple Question - 8/7/2012 6:14:00 AM
· Getting Ahead of the Job Con at the ICON South Beach - 7/3/2012 6:00:00 AM
· Getting Ahead of The Job Con at the Continuum South Beach - 7/2/2012 6:48:00 AM
· Justice in Journalism & The Kansas City Star - 6/7/2012 7:09:00 AM
· Important Meeting Regarding South Beach Urban Week - 6/3/2012 7:32:00 AM
· Try Working With Miami Beach Compliance - 6/3/2012 7:19:00 AM
· Miami Beach City Manager on the Grill in Corruption Scandal - 5/8/2012 9:46:00 AM
· The Towing Mafia - South Beach Tow Redux - 3/17/2012 7:23:00 AM
· Why A Birdseed Spell May Not Work - 12/3/2011 7:23:00 AM
· White Paper Miami Beach Police Department Reform - 11/30/2011 10:42:00 AM
· An Anonymous Wicked Clown Saga - 11/17/2011 9:04:00 AM
· Senator Marco Rubio and The Cuban Thing - 10/28/2011 11:00:00 AM
· Death by Muck - 10/27/2011 12:14:00 PM
· Electronic Access to Important Case Records Requested - 7/23/2011 10:52:00 AM
· My Thriving South Beach Restaurant Review Business - 7/12/2011 6:36:00 AM
· Crunch Fitness Outrageous Bankruptcy Proceedings - 6/17/2011 8:52:00 AM
· Crunch Fitness Bats and Vultures - 6/16/2011 6:38:00 AM
· Crunch Fitness and The Golden Squash - 6/14/2011 7:07:00 AM
· Crunch Fitness Ballyswindled and Overleveraged - 6/10/2011 8:39:00 AM
· Welcome to McCrunch Fitness - 6/9/2011 8:16:00 AM
· South Beach Tipping Point - Urban Week Police Shooting - 6/1/2011 8:06:00 AM
· The Future of Health Clubs - 5/18/2011 8:16:00 AM
· SOUTH BEACH CANDO Blighted Hotel Opportunity - 2/3/2011 9:22:00 AM
· Florida Governor Rick Scott and The Florida Press - 1/21/2011 9:53:00 AM
· Miami-Dade County Appearance of Impropriety Persists - 12/30/2010 7:46:00 AM
· Billions Wasted by Community Colleges - 12/16/2010 10:46:00 AM
· Buffalo Wings & Rings South Beach - 11/19/2010 11:01:00 AM
· Documents Show McClatchy Paper Lied in Allen Stanford Series - 10/27/2010 11:17:00 AM
· Miami Daily proves it is a slander sheet again - 10/20/2010 8:47:00 AM
· In Whom Can We Trust in Florida's Gubernatorial Race? - 10/18/2010 3:17:00 PM
· Edna Jane Favreau and Charlie Crist - 10/14/2010 8:01:00 AM
· Affidavit of Paul Crissinger in re judicial abuse of Edna Jane Favreau - 10/11/2010 3:57:00 PM
· Edna Jane Favreau was in the wrong court - 10/9/2010 8:39:00 AM
· Good Lawyer and Good Judge Wanted in Florida - 9/26/2010 7:40:00 AM
· Back to The Future of Tennis - 9/16/2010 10:01:00 AM
· Audit of the Audit of Bollettieri's Miami Beach Tennis Center - 8/4/2010 7:50:00 AM
· Why get rid of Miami Beach's Gonzalez Administration? - 7/15/2010 9:16:00 AM
· Mayor Bower leaves Miami Beach in the lurch - 7/7/2010 7:54:00 AM
· The Free Press & The Future of Tennis - 6/24/2010 3:32:00 PM
· Allen Stanford's Miami Trust Office - 6/11/2010 2:45:00 PM
· Black Week South Beach - 6/7/2010 8:22:00 AM
· Med Pizza South Beach - 6/5/2010 11:09:00 AM
· Allen Stanford and Alex Sink - 5/15/2010 7:20:00 AM
· South Beach Civic Circle or City Clique? - 2/25/2010 3:49:00 PM
· Reforming The Florida Bar - 2/12/2010 12:33:00 PM
· Contempt for The Florida Bar and Supreme Court - 12/23/2009 9:26:00 AM
· The Pickle Chiseler - 12/1/2009 8:00:00 AM
· To Hell with the Credit Rating Agencies - 10/28/2009 8:11:00 AM
· Letter in re The Florida Clam Bar - 10/17/2009 8:11:00 AM
· Where was The Florida Bar in all this? - 10/15/2009 9:05:00 AM
· The New Chase Bank - 9/5/2009 8:16:00 AM
· Greenberg Traurig & The Stanford Fraud - 8/31/2009 8:48:00 AM
· The Stanford Fraud & The Florida Bar - 8/27/2009 6:48:00 AM
· Singing the Health Insurance Blues Again - 8/3/2009 6:31:00 AM
· For the Integrity of the Integrated Florida Bar - 7/20/2009 6:08:00 AM
· The Fraudster, The Firm, and The Florida Bar - 7/8/2009 7:36:00 AM
· Scientific Friendship - 6/27/2009 8:52:00 AM
· On Open Publishing via Themestream.com by David Arthur Walters - 6/22/2009 6:48:00 AM
· Helium’s English Is Not Good Enough By HE™ - 6/18/2009 7:18:00 AM
· A Much-Heralded Cock's Life in South Beach - 6/8/2009 6:28:00 AM
· Queen Latifah's SOBE Fatburger - 6/6/2009 6:43:00 AM
· Back to the Future of Journalism by David Arthur Walters - 6/1/2009 8:32:00 AM
· Topical Helium - 5/7/2009 10:25:00 AM
· Introduction to the Helium.com scheme - 5/2/2009 6:31:00 AM
· Who is to blame? - 4/18/2009 7:38:00 AM
· In Praise of Dividends - 3/24/2009 2:03:00 PM
· White Niggas - 2/21/2009 8:42:00 AM
· Chairman Benanke's Dream - 2/14/2009 7:57:00 AM
· Housing Rescue – Abolish PAL Rules & Accelerate Depreciation - 12/18/2008 8:41:00 AM
· The Paulson Plans - 10/18/2008 7:51:00 AM
· Foul Language for Investment Bankers - 9/27/2008 6:52:00 AM
· We do not NEED Wall Street - 9/23/2008 3:37:00 PM
· Bank Run! - 9/19/2008 7:41:00 AM
· Reminder: Beware of Speaking in Tongues in High Places - 9/18/2008 7:48:00 AM
· Republican Seachange in Hawaii - 9/12/2008 4:26:00 PM
· Not a maverick at all - 9/8/2008 5:52:00 AM
· We Were Betrayed by the Media - 7/30/2008 3:03:00 PM
· Right is above Might - 4/5/2008 10:46:00 AM
· Censorship Perfected by the Kansas City Star - 4/5/2008 10:26:00 AM
· The Arrogant and Dismissive Times - 3/30/2008 3:49:00 PM
· Justice or Death - 3/29/2008 5:14:00 PM
· Against War-Mongering Liars - 3/29/2008 1:16:00 PM
· Kansas City's Color Line - 3/29/2008 8:23:00 AM
· Referendum Madness in Miami Beach - 10/23/2007 4:46:00 AM
· Quacking Duck - Artist Housing in South Beach - 10/5/2007 8:29:00 AM
· White Trash Need Not Apply - 9/10/2007 8:47:00 AM
· Miami Beach House of Equivocation - Affordable Housing for Artists - 9/3/2007 8:14:00 AM
· Portrait of The Struggling CANDO Artist - 7/23/2007 8:42:00 AM
· Miami Herald Muckraking - 6/25/2007 11:43:00 AM
· America's Future Lies On The Water - 5/2/2007 9:44:00 AM
· The Compassionate Heart of America - 1/22/2007 10:36:00 AM
· President Bush a Revisionist Historian - 12/15/2006 5:32:00 AM
· Letter to President Bush on Victory - 12/15/2006 5:30:00 AM
· Smoking Gun Letter to President Bush - 12/15/2006 5:25:00 AM
· Christmas Letter to President of Iran - 12/11/2006 10:25:00 AM
· Benedictine Deconstruction - 10/2/2006 12:10:00 PM
· Condotelworlde - 9/10/2006 10:22:00 AM
· I Was Heartcrunched By Crunch Fitness - 9/1/2006 6:53:00 AM
· World's Worst Burger King  - 8/30/2006 5:50:00 AM
· Ideal Customer Service and Support - 7/3/2006 6:44:00 AM
· The Man and his Pigs in Hawaii - 6/24/2006 8:14:00 AM
· Note on the New Fascism - 6/23/2006 6:33:00 AM
· Tundra Puta Releases Poem! - 6/16/2006 4:39:00 PM
· Israel an Idol? - 6/12/2006 9:24:00 AM
· Indian Woman Bills USA for Reparations - 6/2/2006 8:36:00 AM
· Get your free doctorate in political science! - 5/15/2006 11:51:00 AM
· Ford's Anti-Terrorism Proviso - 5/13/2006 7:48:00 AM
· Be Not Thus Deceived - 5/12/2006 6:40:00 AM
· The Medusa Do - 4/24/2006 9:34:00 AM
· The Presiding Spirit Has No Reason to Think - 4/6/2006 4:54:00 PM
· Teflon Bush? - 3/18/2006 8:14:00 AM
· Miami Beach Official Declares Journalist Crazy - 3/13/2006 10:21:00 AM
· Malicious Dissent - 2/25/2006 10:26:00 AM
· The Invisible Indivisible Nation - 2/25/2006 8:50:00 AM
· On The True Principles of Patriotism - 2/25/2006 8:17:00 AM
· The Patriotic Pledge - 2/25/2006 6:54:00 AM
· The High Oath - 2/18/2006 6:41:00 AM
· Tomatoes Live In The Now - 2/17/2006 9:57:00 AM
· Jayhawk History - 2/17/2006 5:07:00 AM
· Heresy Might Be The True Religion - 2/8/2006 3:03:00 PM
· Bringing Homeless People Home - 2/6/2006 7:43:00 AM
· Mister Netwit's Faction - 1/28/2006 7:20:00 AM
· Condemned to Freedom - 1/27/2006 4:11:00 PM
· Am I Blind? - 1/20/2006 1:39:00 PM
· The Compassionate Heart of America - 1/20/2006 11:27:00 AM
· I am a Gringo American - 1/6/2006 6:32:00 AM
· The Most Important Subject in the World - 12/23/2005 7:10:00 AM
· I am I - 12/23/2005 6:21:00 AM
· Editor Rejects Masterpiece! - 12/19/2005 6:33:00 AM
· Crawl Space Revisited - 12/15/2005 8:22:00 AM
· Top Real Estate Woman - 12/4/2005 10:18:00 AM
· Kabbalah Krackpot? - 12/1/2005 5:11:00 PM
· Michel Carel on Contemporary Art - 12/1/2005 3:07:00 PM
· Letter to President Bush re Historical Revisionism - 11/13/2005 4:41:00 PM
· Under God is no laughing matter - 11/12/2005 9:06:00 AM
· The Administration is Drunk With Power - 11/11/2005 5:04:00 PM
· Where are the Americans at home? - 11/8/2005 3:55:00 PM
· Quranic Retaliation - 11/6/2005 11:51:00 AM
· Having Faith in Nothing - 11/6/2005 10:44:00 AM
· El Trabajo es un Derecho - 10/5/2005 3:56:00 PM
· The Rise of American Hypocrisy - 9/18/2005 10:20:00 AM
· Diane's Transition no a traves - 9/5/2005 7:02:00 AM
· We Say They Say - 8/24/2005 4:58:00 PM
· The Sacred Family - 8/14/2005 4:48:00 PM
· Still Mountain and Providing Nourishment - 7/18/2005 7:27:00 AM
· Authorsden Author Accused of Pornographic Displays - 7/16/2005 9:23:00 AM
· Gentrification is a Dirty Word - 7/12/2005 8:46:00 AM
· Moving the Ten Commandments - 6/28/2005 7:50:00 AM
· Seditious Parenting - 6/20/2005 11:52:00 AM
· Rumsfeld Reveals Lawless Policy - 6/18/2005 8:38:00 AM
· When will They stop lying? - 6/14/2005 8:34:00 AM
· The Solution in Iraq - 6/14/2005 8:06:00 AM
· Remembing the Sons of Reagan - 6/13/2005 6:12:00 AM
· Darwin Leon's Manifesto - 6/1/2005 9:14:00 AM
· The Gray Future of Ten Dollars per Hour - 5/23/2005 11:14:00 AM
· The Jingo Press and The Untied Hates of America - 5/19/2005 7:22:00 AM
· Reading the Kansas City Star - 5/14/2005 7:03:00 AM
· The Low Brow Race Arrives! - 5/5/2005 2:13:00 PM
· President Eric Rudolph - 5/2/2005 11:58:00 AM
· Multitasking Stupidity - 3/9/2005 10:22:00 AM
· A truly conservative Social Security solution - 2/17/2005 7:26:00 AM
· Euthanasia recommended for Social Security - 2/4/2005 6:40:00 AM
· To Rakel With Love - 1/21/2005 7:14:00 AM
· Art Judges in South Beach Florida - 1/17/2005 9:21:00 AM
· Down with Artistic Urbanism! Up with the Art of Living! - 1/13/2005 5:18:00 PM
· Artébassé - Bass Museum of Art Exposed Again - 1/12/2005 1:53:00 PM
· A Young Lion Appears in the Brush - 12/31/2004 10:55:00 AM
· i am I - 12/20/2004 1:47:00 PM
· Cuban dancers defect to Vegas bright lights - 11/15/2004 8:28:00 AM

You can also search authors by alphabetical listing: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen

© AuthorsDen, Inc. All rights reserved.