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http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_July_20_2010.pdf

July 20, 2010
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing boo - boos. We're all human. This letter comes out weekly (except when I'm traveling or on deadline) and it's long!
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Contents
Regular Features
~Note from Carolyn
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find them!)
~Opportunities: If You Don’t Want to Do Your Own Book Launch
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column, “Writing the Arts”
~Carolyn's Appearances and Teaching
~Wordstuff ™
This Issue
~ Feature: Phyllis Zimbler Miller Talks Doing - It - Yourself Web sites
~ Feature: UCLA Speech Instructor Pam Kelly Shares Power Point Tips
~ Feature: Aggie Villaneuva Offers Advanced Twitter Advice

Note: You may have better luck with the URLs in this newsletter if you copy and paste. I leave the links long rather than use hyperlinks in this letter because it is available in plain text in your e - mail window as well as by .pdf when you copy and paste the link provided below.
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Note from Carolyn

Dear Subscribers:

I think I’m ready for another rant. If one will save you from a scam, though, won’t it be worth it? The scam is the renewal of an old one. Many of those who offer writer services are still trying to coax writers into spending the money they’ve set aside for book promotion to get that one in a million chance to be on Oprah. Still!!

The odds are not crapshoot odds. They are lottery odds.

Here's my story, one from my early days as a novelist. Let's call it my naive period. A friend of mine had a friend who lived across the street from Oprah's cousin (or aunt, or best friend - - can't quite remember). Anyway, Oprah spends every Thanksgiving with her. So my friend sweetly offered to take my book (packaged - - with a professional media kit and a cover letter that included a nice pitch on the benefits of my tolerance - related book and how it fit with Oprah's mission!)to them on Thanksgiving day. I never heard a word. In fact, the most it did for me is give me visions of everyone sitting around the dining room table laughing at the chutzpa (and stupidity!) of we “little” authors.

Then later another woman - - a newly - minted fantasy author - - got the idea of following one of the many Oprah - success plans to the letter but with a packet from several of the best - known authors she knew. She cleverly made us into a panel discussing alternative publishing (back when that was news). Our e - mails between each other went on endlessly and she was always positive, always sure that her next follow - up plan would work. Still, nada. And, by the way, her presentations were meticulous and the credentials of the authors she chose quite stellar. They also all fit into what might be considered Oprah's mission for good reading and reading that opens the minds of women to possibilities for women of all races. The only thing some didn't have was prestigious publishers.

To continue the saga, another friend had success - - of a sort!

Keep reading!

Her book was a nonfiction book on finance about working from home. She was chosen for a panel/group segment on Oprah. Just before that she had been featured on the cover (!) of Money magazine working from her bubble bath tub, phone and computer nearby. Now that's a pretty stupendous platform even though her book, too, was self published. Here's what she said, as nearly as I can remember it: "I think I sold ten books and the new edition I printed for the occasion is still sitting in my garage - - a couple thousand of them! With nowhere to go."

That's when I decided that if an author is determined to use his or her promotion time seeking the big splash instead of working hard, one step at a time - - which eventually assures success (assuming they have a great product, of course!) - - I won't take them on as clients.

Nope. They can use one of those others who plaster enticing Oprah - titled articles around the Web because they know they'll get lots of readership! And lots of paying clients. I'd rather be there to show them how to build a career, because I see most of those who appear to be "instant successes" aren’t. “Instant” successes are just writers who have taken the time to first learn their craft, and then used the elbow grease necessary to get their books read. Usually without Oprah.

Happy writing, editing and promoting to you,
Carolyn Howard - Johnson


===================================================== Two highly recommended e - books for maximizing your Twitter account from Tony Eldridge are written especially for authors:
Twitter E - Book: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
Twitter E - Mail Course: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482103 and an interactive e - book on running a Twitter contest: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
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Letters to the Editor ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Hi Carolyn,
I'm on Chapter one of Frugal and Focused Tweeting and I just came across problem that causes headaches for too many authors. In the resource link you give for Tony Eldridge’s video (page 27), the sentence period is at the end of the link. I know from personal experience that many people who aren't that link savvy assume that the period that comes after the html is part of the link and when they use it and find the link doesn’t work, can't figure out what is wrong.

I solve this two ways: If rearrange a sentence so the link isn't at the end of the sentence. Otherwise I leave the period off the sentence. That way the link is correct, and it doesn't look funny because the sentence ends with a long link.) Or you can shorten the URL for the link using budurl.com or bit.ly.

Just wanted to share that.
Phyllis Zimbler Miller, Co - Founder
www.MillerMosaicPowerMarketing.com
www.facebook.com/PowerMarketing
Free "Power of 3" report at www.MillerMosaicPowerof3.com
http://twitter.com/ZimblerMiller

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Dear Carolyn:

I do reviews for just about anyone and just about any type of book. There have been only two books that I've declined. I post everything on my site A Book and A Dish. And I post on many membership networks. If you have friends who need reviews, send them my way, especially if they can send a pdf file. Now, I'm going to reread your book [Frugal and Focused Tweeting for Retailers] very slowly and start putting it to use.

Martha Cheeves
Note: Here are Martha’s Web sites. It is obvious that one of her reviews goes a very long way! She posts them everywhere!
http://marthaskitchenkorner.blogspot.com (A Book and A Dish)
http://stirlaughrepeat.blogspot.com
http://marthaatkitchenkorner.blogspot.com
http://marthasrecipecabinet.blogspot.com
http://stirlaughrepeatcookbook.blogspot.com



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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for Father’s Day (www.budurl.com/Imagining) ($6.95). Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women. It’s the Celebration Series of poetry from Magdalena Ball and me.
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Tip: My daughter the Ph.D. student is finally becoming infected with her mother's idiosyncrasies. She recently sent me this:"The Chicago Manual of Style CMOS 16 Sneak Peek: Titles of blogs should be set in italics; titles of blog entries should be in quotation marks."


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Endorsement: Dear Carolyn (Via Twitter): “I met you at the Erma conference two years ago. The editing seminar you did at that conference has been a great inspiration for my writing. I love your newsletter.” From Laurie Fabrizio who blogs for 50 - something Moms at http://www.50somethingmoms.com/laurie/. And humor at http://lauriefabrizio.squarespace.com . She is a contributing author of the book “Laugh Your Shorts Off: Short stories to make you giggle by award winning writers.” Laurie tweets @Ifab24.
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Opportunities

Authors Den Launches New Benefit ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ I have been a member of Authors Den (AD) for about eight or nine years. At first I just loved their free (very frugal!) way for a new author to have a Web site. Then I started using their Gold membership to publish my newsletter.

I'm not much of a date keeper but that newsletter (It goes by the same name as this blog - - branding you know!) has been around for some years now! I've even partnered with Authors Den at the LA Times/UCLA Writers' Fair. Cross promotion always has its advantages, but it is an especially good marketing tool when one partners with those who already have lots of contacts and a great reputation.

The point of all this is that AD has some news. And I sure love spreading good news - - especially when it comes from people I feel great about recommending. My AD friend Matt Miller writes:
"The AuthorsDen Services Marketplace is Open for Business!

"AuthorsDen.com, an online literary community established in 2000, has seen the toll researching the diverse components of the book industry has taken on writers. As a result, we recently launched the AuthorsDen Community MarketPlace...

"The MarketPlace brings together authors and community service providers to create a more artful product. It looks as if it will save us authors some promotion time. Find it at
http://marketplace.authorsden.com">http://marketplace.authorsden.com">http://marketplace.authorsden.com .”

I can hardly wait to try all its features. Check it out for yourself. And while you're poking around, look at the different membership levels. At a bare minimum sigh up for the free level. Even if you have a Web site of your own, all those outside links coming back to your Web site make for very good Web site optimization (SEO). It is also great backup when your server gives you fits. And, think of the networking opportunities among your fellow AD authors!


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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it. I will be able to do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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Editing Tip of the Year: If you submit writing anywhere, you need Carol Saller http://bit.ly/cxw1HW. This blog covers details we hardly ever see discussed. It will help you come off like a pro.

Tip: Writers everywhere are lauding my Frugal and Focused Tweeting for Retailers. Though some specific suggestions in it are for retailers, writers are finding that my usual casual and practical tried - it - myself - and - then - pass - on - the - best suggestions are working for them. Find a review and comments at: http://coldcoffee.ning.com/profiles/blog/list?promoted=1&xg_source=msg_feat_blogpost


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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Author Successes
(The author successes segment is here to praise, laud, and encourage but the success of one author may give you a resource for another. So, applaud, certainly. But also learn.)

Jacqueline Vick . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . has started a blog independent from her group blog. It's "A Writer's Jumble" at www.jacquelinevickauthor.blogspot.com . Learn more about all Jacqueline does for writers at www.jacquelinevick.com. You do know that leaving comments on blogs related to the subject matter of your book is an easy, frugal way to increase your exposure and up your search engine rankings with backlinks, don’t you? ( - :

Crystal Marcos . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . published Bellyache: A Delicious Tale on June 15. Signed copies are available until July 30th from author website www.crystalmarcos.com . Bellyache is a lip - smacking, mouthwatering, absolutely delectable debut, a literary feast for ages eight to twelve. In the vein of Roald Dahl’s best - loved adventures, Marcos offers a mystical, character driven escapade that intertwines strands of reality with a larger - than - life fantasy world. When Peter Fischer sets out to help his grandfather at Papa’s Sweet Shop, he quickly learns that sneaking sweets and covering up his sugar - dusted tracks will have major consequences. As Peter is transported to a mysteriously delicious, faraway land, a curious people known as the Candonites, some of whom have no time for a non - Candonite, will teach Peter a lesson on what it means to be different and what it means to forgive.

Longtime SWW Subscriber Catherine MacDonald . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . is publishing a book that may be just what we writers need to keep us on track with our writing and with our lives. There is such a resurgence in spirituality that this book will touch many people. The Way by Catherine MacDonald is spiritual fiction with a powerful message. The Way follows the lives of three women. All are at crossroads in their lives. All three are approached by a woman named Christina Applegate who invites them to a retreat of sorts. It is here that these three women will regain their strength, find themselves, and learn about a method of mindfully managing one’s precious energy resources. Catherine MacDonald writes about vibrant, brave, strong, and hardy women. Growing up in Sacramento, California her library card was her passport, and the books she read were her adventures. http://bit.ly/thewaybook Buy the book today and download more than 85 free bonus gifts including some fr ^ ^ bies from me.

Dawn Colclasure Publishes New Book of Poetry . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . and is planning a launch special to celebrate the print release of her poetry book, Love is Like a Rainbow: Poems of Love and Devotion. The print books usually sell for $9.95, but if you order a copy directly from the author, for the discounted price of $7.50, you'll receive a signed copy of the book, and you won't have to pay for shipping! Contact Dawn at DMCWriter@gmail.com for more information. Find it on Amazon at:
http://www.amazon.com/Love - Like - Rainbow - Dawn - Colclasure/dp/0984452109/

Here is a mini synopsis: Love is... ...a reminder there is still hope in this world. ...a gentle whisper to guide you and give you strength in hard times. ...a never - ending bond that transcends death. ...a promise of forever when two people become one. ...a brand new day after life's most turbulent storm. Love, romance and eternal devotion come to life and re - strengthen a bond through the power of verse. With words written from the heart and speaking to the soul, Love is Like a Rainbow contains love poems to remind readers to "let love come in."

Military Writers’ Society Nominates Books for Awards . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Military Writers Society of America member reviewers independently nominate books for awards using a scoring system each year. The award possibilities are a very good reason for writers to join the group besides the access to a review! And writers of every ilk (military or non military) are welcome to join, so why not? You should see how they publicize both winners and nominees! Two of my books were nominated, my chapbook of poetry She Wore Emerald Then with Magdalena Ball, and A Retailer’s Guide to Frugal In - Store Promotions. Winners will be announced on Veterans Radio Network (www.veteransradio.net) on July 31 at 9am Eastern time.

=================================================== Book Proposal Help: "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less" for 49 cents at http://budurl.com/bookproposalreport =====================================================

Opportunities

Promote by Writing Articles . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . In The Frugal Book Promoter, I suggest using the writing of articles as a way to build a platform on your field of expertise and to get general exposure for you book. Subscriber Sue Chehrenegar found this in a list of Journalist Requests (http://www.pitchrate.com/index.asp):

We want to feature your article on any aspect of writing, publishing and marketing books at www.SellingBooks.com

It may be a good idea to do a little research on possibilities with both these links.




Phyllis Zimbler Miller Talks Doing - It - Yourself Web sites . . .
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Managing Your Own Website by Phyllis Zimbler Miller

Thanks to the software of WordPress.org (known as WordPress and not the same as WordPress.com) you can now have a website that, once up, you can manage all by yourself with the same ease as using Word. (This means that you do not have to wait for - - or pay - - your web person simply to add, for example, a new book signing.)

This isn’t to say there isn’t a learning curve as there was with Word, because there is. And for this reason my company Miller Mosaic Power Marketing has created brief how - to videos for WordPress websites - - access to which is being provided by WordPress website builder Doron Orenstein to help his clients quickly master the learning curve for WordPress websites.

FYI – Most people need a WordPress expert to build the site - - and all WordPress sites are NOT created equal. It’s important to have your WordPress site built by someone who understands search engine optimization (so the search engines can find your site), keywords, and other important back - end functions.

Learn about Doron’s WordPress websites and watch an example of one of our how - to videos (scroll down the right - hand side) at http://www.magneticwebworks.com/services/ultra - pro - websites/

Please note that Doron is making a donation to Kiva.org for every WordPress website he builds. You can get a website that you can manage yourself and at the same time do a good deed!

(If you are interested in having a specific how - to video created for you or your clients/customers, contact me at powermarketing@millermosaicllc.com )

- - - -
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co - founder of the social media marketing company Miller Mosaic Power Marketing. Her company is also handling the social media campaign for the upcoming PTSD Walk Across America (see www.facebook.com/PTSDWalk)


==================================================== Social networking is one of the best ways to make valuable contact and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOFO. Subscribe at http://www.ifogo.com/buy/order_chj.html
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Tip: Here’s a blog that lists tons of leads and resources for writers: http://www.accreditedonlinecolleges.com/blog/2010/60 - awesome - search - engines - for - serious - writers/


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I’m reworking my Web site. Think of how much work I put into it just to provide tons more resources for writers! And please let me know if you find broken links. I need your help! http://www.howtodoitfrugally.com/links_for_writers.htm =====================================================

Feature

UCLA Speech Instructor Shares Power Point Tips ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Overcoming Death by PowerPoint

By Pam Kelly

What is the number one PowerPoint sin? The unanimous response I hear is - reading the slides! Reading PowerPoint, like hiding behind the lectern, feels safer than standing out there naked and in the spotlight. This must be why so many speakers and organizations do it!

To free ourselves from the spell, we have to (1) Intervene and establish our intention to take control, then (2) Practice explaining the ideas behind the slides until our “story - line” flows easily and (3) Rehearse staying connected to our listeners.
Here are some tips to shift your focus from reading slides to connecting with your audience:

ROLE - PLAY: Act AS IF you are…

• The Leader, in charge of the PowerPoint; it’s there to support and follow you – not the other way around.
• A Story Teller - illuminate your PowerPoint bullets with colorful pictures and flesh them out with stories, humor, anecdotes and your personality
• A Dance Partner - connect from moment to moment with your audience, through your whole self, including eye contact, facial expression, body language, voice tone and tempo, inner commitment and conviction.
STRUCTURE: Build a solid container for your ideas with…
• “Books Ends” - Present a big picture idea at the beginning and at the end, such as “Breathe Life into Your Project Reviews!”; then have everything in between support that big picture idea. “Main Ideas and Transitions”
• Think of each slide as a bead on a necklace. What is the most important idea about each slide and what is the idea that connects one slide with the next? Speak to these. The string that ties your beads together is your big picture idea.
• If you want to speak to several bullets on a slide, then instead of just reading bullets (Zzzzz), 1) Introduce the framing point that the bullets relate to (e.g. “So what are the 4 languages of public speaking?”), then 2) Tie the bullets together with simple word cues: “First, we have the verbal, Next, is the visual, Then, there’s the vocal, and Finally, we come to the visceral!” And 3) Conclude or transition – (Conclusion) “And here we have the 4 languages of public speaking!” (Add transition) “Now let’s move on! Let’s get you on your feet using those 4 languages!”

PRACTICE: Rehearse on your feet, out loud and...

• Drill your Intro and Conclusion (bookends) over and over, to make them attention - getting, confident, clear, concise and memorable.
• Rehearse your slides to iron out the frames, word cues, summaries, transitions and get comfortable with your story line.
• Run through the entire presentation several times, from beginning to end, locking in your flow and timing.
• Now be ten times louder and more excited – to unleash all your energy and self - expression (this is a rehearsal technique only).
• Finally, let it all go and be yourself, but on purpose.

At this point, not only will you have avoided death by PowerPoint, you will be a force of nature!
- - - - -
Pamela Kelly / Author of Award - Winning Speak with Passion, Speak with Power!"
Coaching and Training that Unleashes Your Communication Super - Powers! Presentations - Accent Reduction - Interviews - Whole Life Coaching (562) 599 - 1462
www.pkelly.com, www.pkellycom.blogspot.com, www.linkedin.com/in/speakwithpassion


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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at http://www.howtodoitfrugally.com/advertising.htm at less per year than most sites charge for a single month. Find classified there, too.
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Tip: Nanci Arvizu at Page Reader’s Blog Talk Radio will give you details and ideas for your own promotions: http://tobtr.com/s/1149983



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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, www.budurl.com/FreeContent . I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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Tip: Do you want your nonfiction book idea published? SheWrites has a contest running you’ll want to look into. One must be a member but there are lots of other benefits to being a member, so why not look into it? Here is the URL:
http://www.shewrites.com/page/contests - 1


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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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On Poetry
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This is a running feature for the poets among us and those who would like to try writing poetry but feel, well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section.

Those of you who follow this column know how Kim Macmillon supports poets with her Blog Radio program. Here is a podcast of a recent interview she did with my writing partner, Magdalena Ball. They talk about our Celebration Series of poetry chapbooks and lots more that will interest you! http://www.blogtalkradio.com/onword/2010/06/16/writers - sanctuary - presents - hosted - by - kim - mcmillon

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Poetry Resource: Poetic Monthly Magazine (http://www.facebook.com/l/f913erAluGUNmvCGr4GLPgiSLsQ;www.poeticmonthly.com )
is a magazine for writers and poets. It is available as a fr ^ ^ unabridged PDF on the website or you can order a printed version. Each month they have poetry and other contents. Be sure to check out their radio show, too:
http://www.facebook.com/l/f913eCYSvb_Hb_KnG8Xz3A8mohw;www.blogtalkradio.com/poeticmonthly



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Endorsement: I wanted to tell you how your workshops, reading your newsletter, and just chatting with you has been a great help to me. I have a background in marketing from the fashion world and even though it has helped me get my foot in the door, I honestly have to say that after getting to know you, reading your books, and everything else I just said has truly helped me put Stories for Children Magazine on the map. ~ VS Grenier, Founder and Editor - in - Chief Stories for Children Magazine. http://storiesforchildrenmagazine.org.
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Tip: Only four more places at our Roman Retreat October 23 to October 30. Jo Linsdell, a writer who lives in Rome, has planned a dinner for us where we can show (and sell!) our books displayed on a table in a local restaurant! The fees for the beautiful townhouse right near historical Rome are very reasonable - - for Rome. If you’ve been considering it, look again on my blog at http://sharingwithwriters.blogspot.com/2010/02/roman - retreat - e - books - and - yes - promotion.html or just go directly to www.budurl.com/RomanRetreat. If you’re thinking about coming, quit it and just sign up!


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Audio divas bring you audios on many aspects of building a writing career:
www.tri - studio.com/writers.html. Titles include:
~Contest Facts: How to Add “Award - winning” to Your Name;
~Do It Yourself Indexing: The Way to Sell Your Book to Libraries, Schools and Anyone Else That Buys Nonfiction;
~Fury and Destruction: How to Use Violence Effectively in Your Writing
~And more.
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Tip: My column for BookBuzzr.com—the one last month and this—contain a recommended reading and listening and help list for writers. Find the second at beginning the 16th of July. http://www.bookbuzzr.com/blog/book - marketing/recommended - reading - listening - and - help - for - writers - 2/ I also offer a couple of
fr ^ ^ bies for the asking.


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I highly recommend Jozette Aaron's f r ^ ^ DeSilva's News for writers: http://jozette.webs.com/ , and not just because I write a column for her. =====================================================




An Itty - Bitty Column on Writing


Writing the Arts
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ By Mindy Phillips Lawrence


In 1985, I took a feature writing class in St. Louis, Missouri taught by a copyeditor at the Post - Dispatch. She asked what type writing I’d like to do and I said, “I’d like to do articles on the arts.” I never did but wound up writing on many other topics.

I left artwork years ago but, for some reason, have taken it up again. When I was working on my college degree in art, I painted and did some etching work. Now I do calligraphy, handmade bookbinding and a modern version of illuminated manuscripts. Soon I will add other work as well. The interesting thing about returning to art is I see what I couldn’t see when I was younger: how dedicated someone has to be to produce excellent work.

If you decide to write for the arts, you need to do your research to do it well. Know your periods, your genres, your artists and your materials. Googling helps tremendously.

When you write the arts, you’ll find a great deal of variety in writing topics. There is studio art, photography, woodworking, glass blowing and architecture – not to mention art therapy. Pick your niche and get started.

=
LINKS

Looking and Writing About Art
http://www.ccds.charlotte.nc.us/green/looking_and_writing_about_art.htm

Art and Society
http://artsociety.suite101.com/

The Healing Power of Art – Art Therapy
http://art - therapy.suite101.com/article.cfm/the - healing - power - of - art

Writing about Painting
http://people.ucalgary.ca/ ~rseiler/painting.htm

Shep Miers – Woodworking
http://www.shepmiers.com/

Ali Cavanaugh – Fine Arts - Painting
http://www.shepmiers.com/

Dale Chilhuly – Glass and Ceramic
http://www.chihuly.com/

Mary Noble – Calligraphy
http://www.marynoble.co.uk/?Gallery

Charles Pierce – Calligraphy
http://www.charlespearce.com/home.htm

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Mindy Phillips Lawrence, www.freewebs.com/mplcreative, is the author of the poetry collections One Blue Star and Above and Below. She is co - author of The Complete Writer and a publicist and literary agent. She is in the process of researching a novel titled Alone is Where We Begin. Blogging at: http://mplcreative.blogspot.com/.
Her specialty is helping writers with their media releases. Reach her at mplcreative1@aol.com.


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Yes, I do consult. I tailor my fees to your needs - - everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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Tip: Two tips in one here! Follow and learn about New Hampshire Writers Network @nhwn and, because you know how what a big movie fan I am and how I often talk about how learning about screenwriting can inform our ability to write just about everything else, check out their blog post on how movies can make better writers :) http://t.co/S0f4ZDZ
Tip: Aussie Marketer Joanna Penn and I talk about how writers must be retailers, too, and lots more frugal promotion stuff at http://phc.fyi.0sp.in/. The nicest thing is she summarizes the podcast on the blog page in writing. So, you’re choice, listening or reading. You’re going to love her accent! ( - :


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Recent guest blog posts: BookBuzzr.com’s regular blog for writers: http://www.bookbuzzr.com/blog/book - marketing/your - stepping - stones - to - credibility/ Recent podcast links: Elemental Musings from Bev Walton - Porter of Scribe and Quill: http://budurl.com/waltonporter
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Tip: Aggie Villaneuva of Visual Arts Junction and book launch organizer shares this idea for using Twitter with you: There are numerous free apps to help analyze how effective you are with your twitter marketing. I used many of them until I found Twitalyzer, which does about everything you could ask. But it's not just a numbers cruncher. Learn more at: http://www.visualartsjunction.com/? p=9872



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Visit one of my blogs. Experiment a bit with the little green Tweetmeme logo if you haven't used one before. And, please let me know if mine is working for you. I think the one at www.thefrugaleditor.blogspot.com is working. I used the second offering down on the tweetmeme site and replaced the suggested code with the address of my blog. =====================================================


Thank Yous

Thanks to Denise . . .
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. . . for publishing information on my UCLA class coming Saturday Aug. 2.
She is the owner of The Pen & Muse Blog (http://thepenmuse.com/). Find her on Facebook at http://www.facebook.com/pages/The - Pen - Muse - Blog/107189785969407?ref=ts


Thanks to Sassy Brit . . .
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. . . for adding my media release on my UCLA class to her Alternative Reads promotion page http://bit.ly/9UOeKM . Learn what free membership in her Alternative Reads can do for you at http://www.alternative - read.com/authorservices.htm


Thanks to Phyllis Zimbler Miller...
. . . .market and author extraordinaire, for lending her marketing expertise to a review of Frugal and Focused Tweeting. http://budurl.com/retailerstweet. Also see another review for that book from Lillie Amman (so noted with a thank you of its own in the last issue!) on Friday, July 30, at www.lillieammann.com/blog.


Thanks to Longtime Subscriber Connie Gotsch . . .
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. . . , author of the cutest talking dog story ever, Belle’s Star, for including the newsletter touting my new chapbook for fathers (with Magdalena Ball) on her blog: http://conniegotsch.blogspot.com/2010/06/carolyn - howard - johnson - news - letter_17.html


Thanks to Nanci Arvizu . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . of Page Reads. She’ll be reviewing my new book on tweeting but you’ll want to look up her review site and program: http://blogtalkradio.com/page - readers


============== ======================================= If you're starting your own blog or want to market the one you have or focus it better here’s a f r ^^ chapter from Phyllis Zimbler Miller’s and my coming book. Download it now at http://budurl.com/bloggingchapter. =====================================================


In the News: LA Times Book Review reports that publishers are beginning to see the online review community as vital! (Sun. June 27, p. E6) Wowee! You do all know that my online book review site is available to you. It’s review exposure of a different sort, so please be sure to read the guidelines in the left column. www.TheNewBookReview.blogspot.com


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Unsolicited endorsement from Chaz DeSimone, book cover designer extraordinaire (www.chazdesimone.com): “Carolyn, this book is amazingly comprehensive, understandable, and is using up all my highlighter ink. Heidi (one of his clients): Start reading! It'll get you excited about promoting, and getting your promotion all ready ahead of time. =====================================================


Tip: Subscribe to Morgan St. James Examiner.com column. On Tuesdays she Spotlights someone, an organization or event in the books and publishing community. On Thursday she writes Tricks of the Trade and in between she uploads a column whenever something interesting comes along including a Books made into Movies feature. She says, “It is very easy to subscribe. There are two ways to find my column. Go to www.examiner.com, Las Vegas edition and click on the Entertainment Box or enter Morgan St. James in the search box. Or, the tiny URL for a list of all of my columns is http://bit.ly/MorgansColumn. To subscribe, simply click the SUBSCRIBE button at the top of the column. To leave comments, scroll to the end of the article and enter the comment in the box provided.
Tip: Barnes and Noble wants to sell your e - book. Here’s an article on what to watch for before you leap! http://www.highspotinc.com/blog/2010/06/barnes - noble - wants - your - e - book/#comment - 33491 Thanks to subscriber MaAnna Stephenson (www.justthefaqs.net) for sending this along.


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This is an example of one of my Twitters: "FrugalBookPromo New trend? Borders will buy nonreturnable books from HarperStudio in return for a deeper discount." My tweets cover everything from news to more tips and resources, all in 140 characters or less. If you don’t want to tweet, at least follow me for more great tips. Make a profile page and invite me at www.twitter.com/frugalbookpromo. =====================================================

Feature

Aggie Villaneuva Offers Advanced Twitter Advice
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By Aggie Villaneuva
Let’s convert our Twitter followers into faithful followers. Here’s the way I did it with statistics to back up its success ratio:
It's so easy to click that Unfollow or Unfriend button. We work hard to connect with our niche on social media, so once we gain them how do we turn those followers into faithful followers who stay, and hopefully buy at some point.

I can tell you in one sentence. "Give them posts that are so great they will want to retweet them."
We must give them far more than mini - ads to buy our books or for that matter, talk only about our kids and diets. In fact, we'll lose them all if that's the extent of our posts. Give your followers valuable information. Never forget, no matter which byway we travel down, this is the information highway.

People in every niche want to learn/benefit from their time spent in social media sites. Give them tips in your specialty, and not just from you. Every time you come across what interests you, share it.

It's wonderful to hit that Retweet button on posts that grab you, but I go further for the sake of my followers. I add a link and post about them to my ever - growing list of recurring and revolving posts. And I use the pro level of SocialOomph.com to make that list (read that former Tweets) work for me. If you Retweet valuable information only once, most of your followers will miss it in that never - ending social stream.
I have literally books worth of information set up to disperse several times a day to all my social media, including twitter, Facebook, Facebook Pages, LinkedIn,Identi.ca, Plaxo Pulse and all my other 20 social media sites. ( See the basic Social Oomph information on my site at http://www.visualartsjunction.com/?p=9162 This is a necessity if you're serious about creating faithful followers.)

My recurring tweets compile categories that each contain tips and how - tos, contest info, quotes, videos, and everything I come across of help/interest to writers and photographers. Part of my daily online work regime involves adding to these dozens of reservoirs. This happens naturally as I find gems on the web for myself.

This converts followers into faithful followers. And they will let you know if you are succeeding in putting them first in your posts, either negatively or positively. Ricky Russo http://www.facebook.com/rickyrusso602? wrote me the kindest letter at Facebook:
“I just wanted to thank you. Your postings have educated me in such a great way. Your posts are always the first that I open, and I love that you care about others sooo much that you share all of the knowledge with the public! Thank You SOOOOO much Aggie! I will always be a follower of you! :)”

And Greg Seeley at Book Marketing Powerhouse http://bookmarketing.ning.com/profile/GreggSeeley?xg_source=profiles_friendList sent me a question with this comment included:

“Hi Aggie, I am enjoying your posts. I wish you great success! I have been following your work and have made great contacts as a result! Well done!”

Our social media friends will be forever grateful if we have helped them in their careers and interests. And success shows by the numbers. I use Retweet Rank,http://www.retweetrank.com/ a free stats program, to track my numbers, and they teeter between over 98th percentile to over 99th percentile.

Insider Page, LBC - Marketing, at Twitter has fewer people retweeting them than I do, though they have over 75,000 more followers than me. I checked the retweet percentile of Sean D'Souza, founder of wildly popular PsychoTactics™, a thought system based on 5000+ years of tried and tested methods applied to marketing.http://www.psychotactics.com/ My retweet percentile is higher than his.

And yours will be too if you remember to put your friends and followers first. Make sure the majority of your posts directly benefit them, and in the long run it will directly benefit you.

Please be advised that I so highly recommend the program that I have become an affiliate, but this is by no means the reason for this post. If you upgrade through my link, be sure you become an affiliate yourself to earn some spending cash. Here my affiliate link: http://www.socialoomph.com/91860.html


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The New Book Review is a f r ^ ^ service of this newsletter. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews - - with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com.
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Carolyn's Appearances and Teaching
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New!  MaAnna Stephenson kicks off her BlogAid Podcast series with our interview! Yep! We talk Tweeting to celebrate the launch of Frugal and Focused Tweeting for Retailers: http://www.blogaid.net/podcasts The specific link to the conversation on Tweeting MaAnna and I had is http://www.blogaid.net/podcast - with - carolyn - howard - johnson
She also reviewed Tweeting and posted it at: http://www.blogaid.net/book - review - of - frugal - and - focused - tweeting - for - retailers. Find the complete launch schedule at http://www.visualartsjunction.com/?page_id=9204

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New! Please go to www.blogtalkradio.com/thefunkywriter and listen to The Funky Writer Show at 6 PM Pacific time July 29. It is the HOT SPOT for writers and poets and lovers of books and is now rolling past its 70th show. The host is Rob Batista www.robertbatista.blogspot.com . This is part of the launch for Frugal and Focused Tweeting planned for me by Aggie Villaneuva. Find the complete launch schedule at: http://www.visualartsjunction.com/?page_id=9204

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New!The book launch for my Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is taking shape. Follow the fun and dates (and learning!) at:
http://www.visualartsjunction.com/?page_id=9204

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Come listen to Ivy Reisner and I dish on social media - - socially. ( - : Go to her Web site www.thewritingcast.com/blog and either listen online, download the mp3 file, or subscribe to the podcast feed (current subscription is just over 3,000 with some files getting 8,000 downloads so I know you'll love what she does!). Writing Cast covers topics of various techniques of writing, from how to create characters and control narrative voice, to how to promote your work. Most of the episodes are kept short, to fit into a writer's busy schedule.


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Carolyn Howard - Johnson and fellow UCLA Writers' Program Instructor, Eve LaSalle Caram (a UCLA Award - Winning Instructor at that - - yes note the caps!) are planning an amazing intimate conference in Rome for October, 2010. Find details at www.budurl.com/RomanRetreat. Jo Linsdell, a writer living in Rome and founder of the online conference PROMO Day, will offer a seminar during the retreat. Accommodations are extremely limited.


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The Muse Online Writers Conference cosponsored by Lea Schizas and Carolyn Howard - Johnson is now taking reservations for the
f r ^ ^ event beginning October 11 of 2010. http://themuseonlinewritersconference.com/ To avoid a small late registration fee, please register before Aug. 15. When you register, sign for my class: Tues. October 12. 9 am. Pacific time. Noon Eastern. “Fiction or Nonfiction: Your Great First Impression Book Proposal.” We'll discuss why fiction writers need a proposal, too.


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New! So, what is the best way for you to publish? Georgia Jones and I talk about that and other writing - and - promoting - related subjects on her audio station associated with Write On, part of her LadybugLive. It features all kinds of goodies for writers, including poetry. Go to http://ladybuglive.com/writeon.htm. Find the little icon of a radio speaker/megaphone on the right of the page for the link. Or download to your computer with a wait at: http://www.ladybuglive.com/audio/write19.wma

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New! J. Aday Kennedy interviewed me on the subject of publishing (so many publishing choices!) at http://jadaykennedy.blogspot.com/2010/06/carolyn - howard - johnson - on - publishing.html. Her interview is part of the Focused and Frugal Tweeting book launch run by Aggie Valleneuva: http://bt.io/FVO0
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Carolyn Howard - Johnson will teach a one - day seminar in book promotion including a planning a thrifty online campaign. The place? UCLA Extension's Writers' Program on campus, of course. Mark August 7, 2010, on your calendar. Sign up online at www.uclaextension.edu English 735.1, Registration #76941 Project# 211 - 559.

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Carolyn Howard Johnson, author of A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns w th Thrifty Events and Sales Techniques, will make a guest appearance on Paul Bruno's Career Czar® radio program. At 10:00 am Pacific at www.alltalkradio.net/careerczar, we'll talk about making retailing work in a down economy and how authors can make their case to retailers to let them boost profits with a book signing on December 17, 2010. You can also listen at www.alltalkradio./careerczar/career121710.mp3 In the meantime, listen to his other shows at www.alltalkradio.net/careerczar or at the show's blog at www.careerczar.wordpress.com. Ask to be on Paul's notification list for free podcasts.

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New!Shelley Lieber and Carolyn Howard - Johnson will produce an audio just for the benefit of those who want to utilize the power of the Net—the easy way. It is The "Frugalest" of Book Promotion: How to Integrate Efforts to Save Time and Give Your Marketing Campaign More Power and Why. Adding another network isn't as much work as we think.
Google calendar
Recycling articles
Feeding Twitter to Facebook (and Vice versa)
The beauty of newsletters - - yes, still
Blogging made fun and easy.

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Carolyn Howard - Johnson will be a featured speaker at the Wisconsin Regional Writers Association Conference in Madison, Wisconsin, with “How To Do It Frugally: Free Exposure for Your Book and Your Bod,” Sat. the 25th at 9 am. Breakout sessions at 12:30, 1:25, and 2:25 will be "Become Your Own PR Person, Frugally: How to Write a Killer Media Release and Produce a Great Media Kit.” The dates are September 25 - 26, 2010. Find information on the conference at www.wrwa.net. This active group invites writers from everywhere to join.


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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left - hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington and other publications. This letter is long this week. You deserve a little fun—even more this week than others. Especially if you’re trying to follow through with all the resources that can be of value to you!)


Lymph (v.), to walk with a lisp.


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Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to:: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques http://budurl.com/RetailersGuide

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry coauthored with Magdalena Ball. http://budurl.com/MotherChapbook

Tracings, a chapbook of poetry (Finishing Line Press)
www.budurl.com/CarolynsTracings

Contact Information
Websites:
http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)


Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing