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Carolyn HowardJohnson

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"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.

It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 8/5/2010 6:56:10 AM

Subject: [SharingwithWriters]Mindy on What She Learned from Joan Didion

If you prefer to read this letter in its not - so - glorious full formatted version ( - : copy and paste this URL into your browser:

http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_Aug_3_2010.pdf

August 3, 2010
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing boo - boos. We're all human. This letter comes out weekly (except when I'm traveling or on deadline) and it's long!
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Contents
Regular Features
~Note from Carolyn
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find them!)
~Opportunities: If You Don’t Want to Do Your Own Book Launch
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column, “Writing About Loss”
~Carolyn's Appearances and Teaching
~Wordstuff ™

This Issue

~Feature: Everything Is Your Resume by Penny Sansevieri
~Mini Feature: Amazon Kindle Tip from Karin Ireland
~Feature: Is Writing a F r ^ ^ E - book a Good Investment of Your Time? by Allan Paul Lazar
Note: You may have better luck with the URLs in this newsletter if you copy and paste. I leave the links long rather than use hyperlinks in this letter because it is available in plain text in your e - mail window as well as by .pdf when you copy and paste the link provided below.
~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~ ~ ~:. ~ ~ ~.: ~ ~ ~

Note from Carolyn

Dear Subscribers:

On the days I think I don’t know what to say to you, I just run to my e - mail box. With hundreds of e - mails flooding it each day, there is sure to be something that reminds me of something my subscribers need to know—or need to be poked about. Thus you have “Notes from Carolyn” like the one in the last issue on the Oprah book promotion marketing scam.

In today’s mail, I received two notes from Author and President of Military Writers Society of America, Joyce Faulkner. This is going to seem like a brag (and it is! Proud, proud, proud!), but hang in there. There’s something here for you, too!

#1 e - mail: Congratulations, Carolyn! Your book, A Retailer's Guide to frugal In - Store Promotion, received a GOLD MEDAL in our How To category. (http://budurl.com/Tweeting4Retailers)

#2 e - mail: Congratulations, Carolyn! Your chapbook, She Wore Emerald Then, received HONORABLE MENTION in our Poetry/Book of Poetry category.
(http://budurl.com/MotherChapbook).

Awards like these are wonderful inspiration and affirmation for writers. But, more than that, they are wonderful ways to promote. And there are ways to increase your chances of getting some of these awards (fairly frugally!) by merely joining (and using!) writer - oriented organizations. In fact, I’ve listed a few of my favorites at

http://howtodoitfrugally.com/write_better.htm#organizations

Here’s how to get awards the frugal and smart way:

1. Don’t shun organizations that offer awards less prominent than the Pulitzer. Gold labels for awards set your book apart from others on bookshelves and on the Web.

2. Choose organizations that offer benefits you can use.

3. Don’t join organizations that are too big or charge too much money for membership. At least not until you are convinced you won’t get lost in the shuffle.

4. You get what you sow. Once you’ve joined, get to know the officers and other principal in the organization. That’s what these organizations are there for.

5. Enter the organization’s awards competitions. The pool of entrants is sure not to be as large as some of the biggies, though the judges may still uphold the strictest of standards.

6. Once you’ve won an award (or placed!), promote that honor. There is more on this subject in The Frugal Book Promoter (http://budurl.com/FrugalBkProm)

So, those other benefits we talked about? Once you have joined and networked, you may be invited to speak. You may benefit from attending their conference. Military Writers Society of America is having a humdinger in Pittsburgh this year and talk about more chances for promotion! To learn more about it go to http://militarywriters.com/documents/DispatchesJuly2010.pdf/

You may learn a lot from an organization’s newsletter, or be published in it!
The possibilities are endless. As an example, winners will have their book stocked by a prominent bookstore in Pittsburgh, and watch for the slide show of winners that MWSA will be providing to the winners to post on their Websites, blogs, and newsletters.

Happy Writing, Editing, and Promoting!
Carolyn Howard - Johnson

PS: My link to the new AuthorsDen.com Marketplace last week did not open. Please go to www.authorsden.com. Information on it is in the middle of the page. I believe this section will be expanded as well. Thanks to subscriber Myrna Lou, Master Palmist, www.myrnaloupalmistry.com, for letting me know about the error.


=================================================Two highly recommended e - books for maximizing your Twitter account from Tony Eldridge are written especially for authors:
Twitter E - Book: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
Twitter E - Mail Course: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482103 and an interactive e - book on running a Twitter contest: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
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Letter to the Editor ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Hi Carolyn.

Thank you for the book promo in your newsletter. I have always appreciated your kindness and wisdom. Denise Cassino did a great job on my launch and we did end up at Number 1 in Visionary Fiction and #1 in Mind/Body/Health. On that day the book was 1,359 in overall books. I'm going to continue plugging along! I did enjoy your story on Oprah. I, too, once sent her a book. I'm sure it's bathroom reading somewhere in her empire! If you have any advice for me, I'd certainly appreciate it. Again, thanks again.

Blessings,
Catherine MacDonald, author
www.supernovel.com
http://supernovel.com/blog/
http://bit.ly/thewaybook


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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for the men in your life. Sure, they like fusses made over them, too! (www.budurl.com/Imagining) ($6.95). Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women. They’re from the Celebration Series of poetry from Magdalena Ball and me.
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Tip: I love OneMinuteCoupon as much as I do the banner creation sites. When you need a coupon for promotions, this is the place to go for a professional - looking one: http://www.oneminutecoupon.com/

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Endorsement: Dear Carolyn (Via Twitter): “I met you at the Erma conference two years ago. The editing seminar you did at that conference has been a great inspiration for my writing. I love your newsletter.” From Laurie Fabrizio who blogs for 50 - something Moms at http://www.50somethingmoms.com/laurie/. And humor at http://lauriefabrizio.squarespace.com . She is a contributing author of the book “Laugh Your Shorts Off: Short stories to make you giggle by award winning writers.” Laurie tweets @Ifab24.
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Twitter Tip: Here’s a great new Twitter aid. It will help you personalize your Twitter backgrounds: www.freetwitterdesigner.com

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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it. I will be able to do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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Editorial or OpEd:

Long time subscriber of my Sharing with Writers newsletter Virgil Jose, sent this link of an article on Amazon’s Kindle sales. I’d already cut a clipping from the LA Times. I mean, this is some news, right?

http://www.latimes.com/business/nationworld/wire/sns - ap - us - amazon - kindle - sales,0,7931535.story
Wrong. Everyone is talking about this news but most are misconstruing it (Virgil was not one of them. He just knew that it was news we should all be paying attention to.)

Amazon claims their Kindle sales are 80% higher than the hardcover books sales. I was having a hard time believing that because Kindle titles are so much more limited and because I could see how my own paperback sales compared to Kindle sales, so I reread the article. And lo! Read a little farther down in a very long article and we find those hardcover figures: They’re comparing Kindle sales to the $30 hardcover books they sell. Those figures do not include paperbacks! Duh!

So where is the news that can make a difference for you? Tootle on over to my blog to see why this news does (and doesn’t) affect you and what you should (and shouldn’t) do about it! http://sharingwithwriters.blogspot.com/2010/07/everyones - talking - about - amazons - kindle.html

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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Author Successes

(The author successes segment is here to praise, laud, and encourage but the success of one author may give you a resource for another. So, applaud, certainly. But also learn.)

Former Student and Syndicated Grammar Columnist . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . June Casagrande has published It was the best of sentences, it was the worst of sentences with Ten Speed Press (www.tenspeedpress.com). She is also the author of Grammar Snobs Are Great Big Meanies (Penguin), www.budurl.com/GrammarSnobs and Mortal Syntax (Penguin), www.budurl.com/mortalsyntax. I highly recommend her books to writers because improving our skills becomes fun in her hands. Who’d have guessed combining grammar and punctuation could be this much fun.

Jo - Anne Vandermeulen Publishes Promotion Book. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
This book is guaranteed to save you tons of time and energy through your online promotional endeavors?
“This inspirational book is a must read. The huge marketing benefits from this book are astounding!” ~ Brian Knight from Premium Promotional Services<
Premium Promotion Tips for Writer is by far the best how - to book I have ever read! Not only because of the valuable information contained in it (and there was a ton), but because of the authors presentation of the information, this book was actually fun to read. ~ J. Renaud author of Dereliction of Duty<
Check out Premium Promotional Tips for Writers’ 5 - star Amazon reviews by clicking - http://amzn.to/a3ct7s By Jo - Anne Vandermeulen.

=================================================Book Proposal Help: "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less" for 49 cents at http://budurl.com/bookproposalreport =================================================

Mini Feature

Amazon Kindle Tip from Subscriber ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Amazon Offers 70% Royalties for Authors
From Karin Ireland
Amazon now offers authors of Kindle material 70% royalties instead of 35%. But you have to go into your account to make the change. Here’s how:
Go to: https://dtp.amazon.com/mn/signin
~Sign in
~Click on Actions
~Click on Edit, rights, royalty and pricing
~Scroll down to Royalty Option
~Change royalty from 35% to 70%.
Note that you won’t be able to access this area again for about 48 hours (until the update has been made). Also note that, if your book is already available as a Kindle, the process may lead you back through some steps that are new before you can access to the new royalty terms.
Karin Ireland’s book, The Job Survival Instruction Book: 400+ Tips, Tricks, and Techniques to Stay Employed is available online and in bookstores.
Follow her as she tries to sort out life at www.TheBestLifeGuidebook.com


=================================================Social networking is one of the best ways to make valuable contact and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOFO. Subscribe at http://www.ifogo.com/buy/order_chj.html
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Just In Passing: Long time Sharing with Writers subscriber Michelle Dunn, author of The Collecting Money series just published a book for authors called Mosquito Marketing for Authors (www.michelledunn.com). But here’s the helpful tip. I received a bar of Mosquito repellant soap made with citronella in the mail today—along with a postcard and a business card. One has to love that kind of promotion. Appropriate. Useful. I shall think of her every time I see a mosquito or think of a repellant! Talk about branding!


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I’m reworking my Web site. Think of how much work I put into it just to provide tons more resources for writers! And please let me know if you find broken links. I need your help! http://www.howtodoitfrugally.com/links_for_writers.htm =================================================

Feature

Is Writing a F r ^ ^ E - book a Good Investment of Time? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

By Aaron Paul Lazar

When my publisher approached me about doing a free eBook, at first I balked. I was happily ensconced in my latest book, and wallowed in the creative rush every day. That particular aspect of being an author is by far my favorite. I'm swept away in my parallel universe and was happily hunting down bad guys in the Adirondack Mountains when the request came in.

What? A fr ^ ^ e - book? I'd heard about them and had actually downloaded a number of them before, but hadn't really thought it would be in my future.

I was wrong.

Three authors from Twilight Times Books collaborated on this effort; it became an amalgam of first chapters and short stories. Author Anne K. Edwards, author of many mysteries and children's books, and Mayra Calvani, a multi - genre author, were my cohorts in this project. Anne agreed to pull together the first version of the book, and I took it over after that to design a cover, insert cover art and author photo graphics, and to add links for purchases and other resources.

When we finished, our publisher did her magic on it to turn it into a 1Meg pdf file. After that, we were on our own. But one of the incredible side effects that I hadn't even considered was the exploding ability for us to use THREE major networks to promote our work together. The symbiotic nature of this effort is huge. We are all veteran networkers and promoters. Each has massive lists of readers and fans. And with all three of us promoting at the same time, our book reached three times as many potential readers.

Of course we're doing this to sell books. But the cool part is, we're also giving away something of value. All of the short stories offered within are fun and fr ^ ^. And that's a good thing!

We named our little book Literary Sampler: a potpourri of stories and first chapters, and you can download it by clicking on the link, the photo below, or going to www.legardemysteries.com/freestuff.htm.

We'd love to hear back from our readers. Did you enjoy the stories? Did the first chapters or excerpts entice you? Did you like our cover art? Please email aaron.lazar@yahoo.com with comments and I'll forward your words to Anne and Mayra, as well. On parting, remember to take pleasure in the little things, and write like the wind!

Aaron Paul Lazar, author of the LeGarde Mysteries, www.legardemysteris.com
DOUBLE FORTE' (2004)
UPSTAGED (2005)
TREMOLO: CRY OF THE LOON (2007)
MAZURKA (2009)
FIRESONG (2010)


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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at http://www.howtodoitfrugally.com/advertising.htm at less per year than most sites charge for a single month. Find classified there, too.


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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, www.budurl.com/FreeContent . I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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On Poetry
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~


This is a running feature for the poets among us and those who would like to try writing poetry but feel, well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section.

Are you subscribing to the WinningWriters.com newsletter? It has tons of poetry contest resources, all vetted and rated.


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Endorsement: I wanted to tell you how your workshops, reading your newsletter, and just chatting with you has been a great help to me. I have a background in marketing from the fashion world and even though it has helped me get my foot in the door, I honestly have to say that after getting to know you, reading your books, and everything else I just said has truly helped me put Stories for Children Magazine on the map. ~ VS Grenier, Founder and Editor - in - Chief Stories for Children Magazine. http://storiesforchildrenmagazine.org.
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Tip: Retweets are an indicator of how well you’re doing on Twitter. To see how many retweets you’re getting, check retweetrank.com. It’s similar to the twitteranalyzer Aggie Villaneuva suggested in last issue of Sharing with Writers.


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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com for only $25 to $35 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Tip: Only four more places at our Roman Retreat October 23 to October 30. Jo Linsdell, a writer who lives in Rome, has planned a dinner for us where we can show (and sell!) our books displayed on a table in a local restaurant! The fees for the beautiful townhouse right near historical Rome are very reasonable - - for Rome. If you’ve been considering it, look again on my blog at http://sharingwithwriters.blogspot.com/2010/02/roman - retreat - e - books - and - yes - promotion.html or just go directly to www.budurl.com/RomanRetreat. If you’re thinking about coming, quit it and just sign up!


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Audio divas bring you audios on many aspects of building a writing career:
www.tri - studio.com/writers.html. Titles include:
~Contest Facts: How to Add “Award - winning” to Your Name;
~Do It Yourself Indexing: The Way to Sell Your Book to Libraries, Schools and Anyone Else That Buys Nonfiction;
~Fury and Destruction: How to Use Violence Effectively in Your Writing
~And more.
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Tip: Did you know the CMS stands for Content Management System, which is only another way of saying the online system that makes your blog do what it does. Yeesht. Now you can see why I think one of the worst things a writer can do is use initialism indiscriminately. Well, if I have to go back in the copy to learn what the writer is talking about, that’s indiscriminately as far as I’m concerned.


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I highly recommend Jozette Aaron's f r ^ ^ DeSilva's News for writers: http://jozette.webs.com/ , and not just because I write a column for her. =================================================





An Itty - Bitty Column on Writing


Writing about Loss
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

By Mindy Phillips Lawrence

Last week I completed my second reading of Joan Didion’s heart - wrenching book, The Year of Magical Thinking. Didion was married to John Gregory Dunne from 1964 until he died in 2003. She turned away from him for a moment at dinner then turned back and he was gone. How could she write about this tragedy in her life and make it so real it hurt? I think the answer has something to do with her combination of introspection and great writing.

Melodrama is an exaggeration of plot, character and story designed to heighten emotions. In The Year of Magical Thinking, Didion did not heighten emotions. She tried to understand the reality of loss, break down the components and analyze them. In many ways, this analysis made the story even more tragic. It’s what we do when we try to understand the non - understandable. We try to apply reason to the unreasonable.

When you write about loss, think about the entire package that someone goes through when such an event occurs. Elizabeth Kübler - Ross model first introduced the stages of grief in her 1969 book, On Death and Dying. If you have a character facing loss, make sure to include these steps in his or her evolution. But do it creatively. Don’t go overboard or you will wind up with a melodrama instead of a sensitive, heartbreaking story.

Another good resource on writing about loss is a book by Zen Buddhist Joan Halifax called Being with Dying: Cultivating Compassion and Fearlessness in the Presence of Death. The author gathered information from over 40 years of working with the dying and wrote the book as part of her course on training those working in hospice.

Writing is also a method of healing when someone must deal with the loss of a loved one. By learning the ways writing can help in recovery, an author can also learn how to use this information to help a character deal with grief.

I hope you have no need to use writing as a cure. I do hope you use this information to make your stories more believable.


LINKS

Kubler - Ross Model – Five Stages of Grief
http://en.wikipedia.org/wiki/K%C3%BCbler - Ross_model

Joan Halifax – Being with Dying
http://www.upaya.org/bwd/

The Healing Power of the Pen
http://www.oneyearofwritingandhealing.com/one_year_writing_and_heal/2006/11/grief_loss_reco.html

Ginny’s Fiction Writing Blog
http://fictionwriting.about.com/b/2009/11/16/writing - and - loss.htm

~ Mindy Phillips Lawrence, www.freewebs.com/mplcreative, is the author of the poetry collections One Blue Star and Above and Below. She is co - author of The Complete Writer and a publicist and literary agent. She is in the process of researching a novel titled Alone is Where We Begin. Blogging at: http://mplcreative.blogspot.com/.
Her specialty is helping writers with their media releases. Reach her at mplcreative1@aol.com.


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Yes, I do consult. I tailor my fees to your needs - - everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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In the News: A recent study shows that 77% who responded to a survey on how effective they find ads ignore them. www.clickz.com/3639797. Notice, “ads” by definition is paid - for exposure. I love it when new studies confirm what I’ve been saying all along. Frugal is always cheaper, but it’s sometimes lots better, too. Online promotion is Frugal. Publicity is frugal. Advertising is not.


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Recent guest blog posts: BookBuzzr.com’s regular blog for writers: http://www.bookbuzzr.com/blog/book - marketing/your - stepping - stones - to - credibility/ Recent podcast links: Elemental Musings from Bev Walton - Porter of Scribe and Quill: http://budurl.com/waltonporter
Talking with Funky Writer Rob Batista about starting a career, promoting the hard - to - promote genres and more:
http://www.blogtalkradio.com/thefunkywriter/2010/07/30/the - funky - writer - radio - show - episode - 74
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Tip: I love Penny Sansevieri’s Book Marketing Expert newsletter. Recently she said “The truth is, you need to do a lot of different things, balanced out over a week or a month for your marketing to really make sense.” It’s part of a marketing strategy to build one’s exposure—and to know that when we give up because we think we aren’t seeing results, that is when we are likely to see that something was working after all. We find out because our sales dip, and that’s hardly worth testing it!


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Visit one of my blogs. Experiment a bit with the little green Tweetmeme logo if you haven't used one before. And, please let me know if mine is working for you. I think the one at www.thefrugaleditor.blogspot.com is working. I used the second offering down on the tweetmeme site and replaced the suggested code with the address of my blog. =================================================


Thank Yous

Thanks to Holly Weiss . . .
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . for doing what (sadly!) few participants in my The New Book Review blog do. Sadly because all the authors whose reviews appear on it benefit with every bit of publicity it gets. Here’s what she did: She listed the link to her review on her site, http://hollyweiss.com/contact - and - links. Holly is the author of Crestmont .She networks and promotes with book reviews, one of the things I suggest in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo ). .BTW, my Sharing with Writers subscribers—both authors and reviewers - - can utilize that review blog. The submission guidelines are in the left column. www.TheNewBookReview.blogspot.com.


Thanks to Jon Renaud . . .
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . for reviewing my Frugal and Focused Tweeting book on his Action Book Review site. http://wp.me/pXHJ5 - 2X It’s a site that my subscriber should know about in any case! ( - :

Thanks to S. K. Hamilton
. . . .for including my author help sites and blogs in her links sections. S.K. is a writer of fiction and this is a good example of how fiction writers can use their sites as a helpful resource and a means to keep the networking going. Find it at: http://willow - walk.webs.com/apps/links/

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If you're starting your own blog or want to market the one you have or focus it better here’s a f r ^^ chapter from Phyllis Zimbler Miller’s and my coming book. Download it now at http://budurl.com/bloggingchapter. =================================================

Tip: Subscriber Dallas Woodburn talks about how writers can learn from books written for other industries in her review of Frugal and Focused Tweeting for Retailers. So though this should rightfully go in my thank you column, I thought her recent blog post should be classified a tip, too!
http://dallaswoodburn.blogspot.com/2010/07/frugal - focused - tweeting - for - retailers.html

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Unsolicited endorsement from Chaz DeSimone, book cover designer extraordinaire (www.chazdesimone.com): “Carolyn, this book is amazingly comprehensive, understandable, and is using up all my highlighter ink.” Heidi (one of his clients): Start reading! It'll get you excited about promoting, and getting your promotion all ready ahead of time. ================================================


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This is an example of one of my Twitters: "FrugalBookPromo New trend? Borders will buy nonreturnable books from HarperStudio in return for a deeper discount." My tweets cover everything from news to more tips and resources, all in 140 characters or less. If you don’t want to tweet, at least follow me for more great tips. Make a profile page and invite me at www.twitter.com/frugalbookpromo. =================================================
Feature
Everything Is Your Resume
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By Penny Sansevieri
When it comes to book promotion, the title of this article is truer now than it ever was. When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online. A bad first impression is tough to recover from and, in some cases, it might not just mean a lost sale but a lost media opportunity. Here are a few guidelines to consider when forging your success online!

1) Article Syndication: edit, edit, edit. I can't say this enough. We do a lot of article syndication and I can't tell you how much editing we do for some of our authors. But when you're syndicating yourself, who do you turn to? Well, get an editor to do project work for you. I really recommend it. Once an article is "out there," it's almost impossible to get it back.

2) Blog posts: edit, edit, edit. Never put up a single blog post without running spell check (thankfully most blog software comes with this now), but be cautious about this. Remember, its public domain and blog posts that go up generally stay up unless you pull them down. They'll get spidered, you might even get folks linking to them.

3) Twitter tweets: this is a big one, especially as many of us are hopping on Twitter these days. All of your tweets can be searched and in the case of Twitter, it's pretty easy to shoot off a quickie, short, and thoughtless tweet. Remember that in the case of Twitter, the world is watching. My rule of thumb? Don't tweet anything you wouldn't want your Grandmother to read.

4) Facebook updates: this is another cautionary tale, and not always just from your updates. As with anything online, be cautious about the type and amount of personal information you give away. Remember, like we've been saying, everything is your resume. If you need a personal page then get one, but keep the business/book stuff to a fan page that's isolated to the message. You don't necessarily want all of your readers to know you and the hubby just went out for Chinese food or that you found fleas on Fido.

5) Online reviews: while you can't control the content of reviews online, you can control your reaction to them. If you get a bad review, don't attack the reviewer. Listen, I had a bad review on the first edition of Red Hot Internet Publicity, and while it was the only negative comment, I wanted so badly to write to the reviewer and begin engaging him in a debate over my book. Instead what I did was write him, first thanking him for the time he took to read the book and then I offered insight on the negative points he mentioned. I also thanked him for his feedback which, once I stepped back from the harshness of his words, was actually really helpful. Don't battle an online reviewer. You put your book out there and not everyone is going to like it. You have to either accept this or stop promoting it.

6) Blog comments: Commenting on other peoples blogs is a great idea, but like anything else, be careful about this because like a blog post, comments are searchable.

7) Podcasts and Blogtalk radio: there are a lot of opportunities to do radio online these days and while it might not seem as glamorous as, say, NPR, it can get you a lot of traction for your message. Don't underestimate the power of online radio and podcasts, they can have a far reach. Be as prepared as you would be to go on a big show. Some of these podcasts (and especially through BlogTalk radio) get thousands upon thousands of listeners.

8) YouTube: a colleague of mine was commenting last week on a book/author video that was posted to YouTube. He said that while it was interesting, the author wasn't a great interview and the video was sort of flat. Many authors put up video and forget the worldwide reach that this has. They also forget that if the video can be found, a media person might land on it and if you're video is subpar, it might nix any chances for an interview. Don't just assume because you put it out there that it's good. Yes, sketchy, off - color videos get circulated by the media but if you look at the number of videos that get loaded onto YouTube, it's really a small slice of the pie.

9) Hiring someone: with the proliferation of Internet marketing firms offering Virtual Book Tours you want to proceed with caution. We've been offering Internet tours for a long time and we are extremely careful how we represent our authors online. If you're thinking of hiring a company, get a sense of who they've promoted and how they've promoted them. If you hire a company that uses "black hat" marketing techniques, you could get dinged for something that isn't even your fault. Black hat refers to a certain type of Internet marketing that uses faulty link - building and spam techniques to get an author or book exposure. Often the exposure is short - lived and very harmful but black hat techniques can show up *very* successfully early on, that's the way these tricksters are poised. Show early success only to have it drop off. In some cases I've known authors to even get their sites yanked. It's not pretty.

There are numerous "easy" ways to get your name out there and that means you just have to make sure the information you put out there is good, solid, yes edited, and representative of your work. When it comes to marketing online, the Internet is one big networking event. Consider this: would you ever go to a networking event dressed in shorts, flipflops and a tank top? Doubtful. You show up dressed up, business cards in hand ready to rock and roll. The same rules apply online. Everything is your resume. If you make that your motto, the world will beat a path to your virtual door.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best - selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting - edge book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity. Penny is also an instructor at NYU. AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, ezines, video sites, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 15 months their creative marketing strategies have helped land 10 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. Copyright ã 2009 Penny C. Sansevieri





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The New Book Review is a f r ^ ^ service of this newsletter. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews - - with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com.
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Carolyn's Appearances and Teaching
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Now! The book launch for my Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is coming to an end. Follow the fun and dates (and learning!) at:
http://www.visualartsjunction.com/?page_id=9204 Aggie Villaneuva has been my event - planner for this. Check out the amazing lineup she has put together for it!

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New! Patricia Norins, editor of Gift Shop magazine, and I will be doing a Webinar on how to reach more people by integrating your online marketing and how to save time by doing that very thing. It’s at 10 am Pacific Time on Thursday, August 12. The fee for the Webinar includes a copy of my Your Blog, Your Business: A Retailer’s Guide to Garnering Customer Loyalty and Sales Online and In Store (www.budurl.com/Blogging4Retailers). My mantra these days is “Marketing is marketing is marketing.” Which only means that authors can learn from the marketing secrets of retailers, too!
http://www.retailconferenceseries.com/.

This is the first of a series of Webinars. Did I say that attendees get a f r ^ ^ book? Did I tell you I love Webinars. You get the visual and the auditory benefits. Not quite like being there in person, but close. And Patricia is offering a special Starving Author discount. E - mail me for details: hojonews (at) aol (dot) com.

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 Carolyn Howard - Johnson and fellow UCLA Writers' Program Instructor, Eve LaSalle Caram (a UCLA Award - Winning Instructor at that - - yes note the caps!) are planning an amazing intimate conference in Rome for October 23 to 30, 2010. Find details at www.budurl.com/RomanRetreat. Jo Linsdell, a writer living in Rome and founder of the online conference PROMO Day, will offer a seminar during the retreat. Accommodations are extremely limited.


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 The Muse Online Writers Conference cosponsored by Lea Schizas and Carolyn Howard - Johnson is now taking reservations for the f r ^ ^ event beginning October 11 of 2010. http://themuseonlinewritersconference.com/ To avoid a small late registration fee, please register before Aug. 15. When you register, sign for my class: Tues. October 12. 9 am. Pacific time. Noon Eastern. “Fiction or Nonfiction: Your Great First Impression Book Proposal.” We'll discuss why fiction writers need a proposal, too.

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New!  So, what is the best way for you to publish? Georgia Jones and I talk about that and other writing - and promoting - related subjects on her audio station associated with Write On, part of her LadybugLive. It features all kinds of goodies for writers, including poetry. Go to http://ladybuglive.com/writeon.htm. Find the little icon of a radio speaker/megaphone on the right of the page for the link. Or download to your computer with a wait at: http://www.ladybuglive.com/audio/write19.wma

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 J. Aday Kennedy interviewed me on the subject of publishing (so many publishing choices!) at http://jadaykennedy.blogspot.com/2010/06/carolyn - howard - johnson - on - publishing.html. Her interview is part of the Focused and Frugal Tweeting book launch run by Aggie Valleneuva: http://bt.io/FVO0
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 Carolyn Howard - Johnson will teach a one - day seminar in book promotion including a planning a thrifty online campaign. The place? UCLA Extension's Writers' Program on campus, of course. Mark August 7, 2010, on your calendar. Sign up online at www.uclaextension.edu English 735.1, Registration #76941 Project# 211 - 559. It’s in the Public Affairs Building, #1270. We meet at 9:30 am.


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 Carolyn Howard Johnson, author of A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques, will make a guest appearance on Paul Bruno's Career Czar® radio program. At 10:00 am Pacific at www.alltalkradio.net/careerczar, we'll talk about making retailing work in a down economy and how authors can make their case to retailers to let them boost profits with a book signing on December 17, 2010. You can also listen at www.alltalkradio./careerczar/career121710.mp3 In the meantime, listen to his other shows at www.alltalkradio.net/careerczar or at the show's blog at www.careerczar.wordpress.com. Ask to be on Paul's notification list for free podcasts.

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New!  Shelley Lieber and Carolyn Howard - Johnson will produce an audio just for the benefit of those who want to utilize the power of the Net—the easy way. It is The "Frugalest" of Book Promotion: How to Integrate Efforts to Save Time and Give Your Marketing Campaign More Power and Why adding another network isn't as much work as we think.
Google calendar
Recycling articles
Feeding Twitter to Facebook (and Vice versa)
The beauty of newsletters - - yes, still
Blogging made fun and easy.

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 Carolyn Howard - Johnson will be a featured speaker at the Wisconsin Regional Writers Association Conference in Madison, Wisconsin, with “How To Do It Frugally: Free Exposure for Your Book and Your Bod,” Sat. the 25th at 9 am. Breakout sessions at 12:30, 1:25, and 2:25 will be "Become Your Own PR Person, Frugally: How to Write a Killer Media Release and Produce a Great Media Kit.” The dates are September 25 - 26, 2010. Find information on the conference at www.wrwa.net. This active group invites writers from everywhere to join.


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 Carolyn’s Big Little Booklet Party, thrown by Promotion a la Carte, will be Monday, Nov. 15 to Saturday Nov. 20. Talk about a sleep over. Find it at www.frugalandfocusedtweeting.com. Dozens of freebies from power promoters like Nanci Arvizu, Aggie Villanueva, etc, contests, and more. These booklets will make great stocking stuffers and even holiday cards (and they’re about the same price as an really, really nice card and lots more useful!). Just stick ‘em in an envelope and send them off.

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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left - hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington and other publications. This letter is long this week. You deserve a little fun—even more this week than others. Especially if you’re trying to follow through with all the resources that can be of value to you!)


Frisbeetarianism (n.), (back by popular demand): The belief that, when you die, your soul flies up onto the roof and gets stuck there.


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Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to:: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques http://budurl.com/RetailersGuide

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry coauthored with Magdalena Ball. http://budurl.com/MotherChapbook

Tracings, a chapbook of poetry (Finishing Line Press)
www.budurl.com/CarolynsTracings

Contact Information
Websites:
http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)


Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing



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