"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.
It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 7/8/2006 2:35:49 PM
Subject: [Sharing with Writers] Promote with Your Writing, Join Me on Radio
July 8, 2006: Sharing with Writers:
From the Desks
Of Carolyn Howard-Johnson and Authors' Coalition Friends
"Sharing with Writers" is the official newsletter of Authors' Coalition,
an organization of writers who help writers.
Note from Carolyn:
Dear Authors' Coalition Members and Subscribers:
What do war and Listmanias have in common? Some of you may be asking what the heck Listmanias are. Today you are going to find out the answers to both questions.
Listmanias, which are an Amazon perk that lets readers -- or authors -- share books with other readers (and buyers!) who browse Amazon's products. They are a way for you to target readers of your genre, to target even the more narrow audiences for your book.
Let's take a look at my chapbook "Tracings." I like to use that one because it is hard to find an audience for poetry and so it makes a good example. There are some allusions to war in it, back to the WWII in the 1940s and my grandson's leaving for Iraq two years ago in the heat of battle. I want people interested specifically in war and peace to know that.
Thus, I assembled a new list on Amazon using "Tracings" along with several other books about war.
Yep, that's reaching a bit for a nostalgic book of poetry, but, hey. We authors gotta do what we gotta do. This is also a lesson in finding the many different ways -- the angles -- to promote you book.
In "The Frugal Book Promoter" there is a section on how to analyze your book to find those angles that will interest editors (for feature stories), producers (for guest appearances), and, yes, for readers.
Back to Listmanias. There is also an entire chapter in "Frugal" that helps you utilize the perks on Amazon to market your book. Amazon is a wonderful place to market because but they attract the largest target for any book and that is, Ta Da!...Readers! Here is the link for my latest Listmania that shows how I mixed poetry and, yes, war together in one list for a Lismania:
While you're there, vote for the list as helpful. That's another way we, as authors, can help one another.
That's what this newsletter is all about. We, as authors, helping one another.
If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to email@example.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
Calling All Military or Military Writers:
An organization that offers promotion opportunities for writers who are assiated with the military or for writers who write/create for military interest need only go to http://www.militarywriters.com/join.htm
to request an invitation to join. There is no charge. Your contact there is hard-working Maria Edwards.
I qualify because my husband is retired Army, my grandson active Army and I wrote the foreword for the inspirational "Support Our Troops," written by Eric Dinyer and published by Andrews McMeel. How might you qualify. They are having a bookfair during Fleet Week in San Diego this October!
Applicants need only have served in the military and/or write (books, articles, poems, columns, etc) or they create art of some sort (sculpting, computer, traditional paint, music, song, etc) related to the military, i.e., they need to write/create for the military genre
Get on the Radio--One Way or the Other:
Here is a way you might get a guest spot of your own or just horn in on mine and, of course, somehow worm a bit in about your book! You call in to talk to author friends when they appear on talk radio.
Specifically, call "Calling All Authors"
Tuesday, July 18, at 5 pm Pacific Savings Time (be sure to adjust the time for your own zone!) to ask me questions about writing, promotion or even about "This is the Place," set in Utah. You are curious about that place now that "Big Love" is a hit on HBO, aren't you? The numbers are: 800-773-0355 (Outside the USA: 1-310-328-9300)
Of course, you can also submit a query for your own appearance or listen to archives to learn more about our industry at www.globaltalkradio.com/shows/callingallauthors.
To query e-mail firstname.lastname@example.org . Include your book’s title, ISBN, Price, and 300 words or less synopsis of your book or explanation of your expertise.
New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, their photos and titles listed among members, consideration for an interview or review in Yarnspinners and Wordweavers and with more in the works. Membership is reasonable, too. We're even planning a speakers' bureau.
Tell friends to visit our blog, too. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
I write a column called Affecting Words. You can find it at queenpower.com. Having said that, here is one word that may affect you only if you're among a bunch of poets who use it and you're left to wonder what its meaning is. And here is what it is, from a new site I found called http://www.cutebrunts.com/phrase.cfm?phrase=136 :
Ekphrasis is a term used to denote poetry or poetic writing concerning the visual or plastic arts. However, ekphrastic dualism occurs when a painting's subject matter or inspiration is a poem which itself is concerned with painting. For instance, Constable's famous painting, The Haywain, is in fact a painting about a poem written by Constable himself (now lost) about another painting he completed a few months earlier titled, "The Haywain".
When was the last time you bought a book from an author you know? "Tracings" my new chapbook of poetry,
is available for that honor at
but any book mentioned in any one of your "Sharing with Writers" newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
NEW!For expert and up-to-date advice for writers from writers go to http://www.writeradvice.com. You'll find author interviews, reviews, contests and markets and more. The site, edited by B. Lynn Goodwin, is open to submissions.
Book Exclusives! Find insider news from authors, publishers, agents, editors and others involved in the book biz. Read excerpts, interviews and get in on the latest in promotions, sales and contests. http://pubproauthors.bravehost.com/
The Shy Writer: An Introvert's Guide to Writing Success - Author C. Hope Clark advises you how to "sell your words, not your soul" when you promote your work. http://www.theshywriter.com/
The Reading Tub is a charity that promotes family and children's literacy. They read every children's book that is sent to them to be reviewed. The books are then donated to community organizations. Go to www.thereadingtub.com.
Walter Brasch's America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights. ) is a look at the history and effects of the USA Patriot Act upon the erosion of our civil liberties and violations of at least five of the Bill of Rights. It has been endorsed by liberals and conservatives.
The Scribal Press News Calendar. The news calendar of writer events around the world, no matter where you live. Find it at: http://www.scribalpress.com/thisnthat.html?
Star Publish offers near self-publish profits on your paperback; it is an alternative to unapproachable publishers. http://starpublish.com.
Do you want to hone your skills? Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-f e e contests.
Authors' Coalition is for writers. Find support for authors--both emotional and material--at
Gather at QueenPower.com where women promote, support and encourage women. Start living your best life now! http://www.queenpower.com/
Do you envy the authors whose books feature the "Look Inside This Book" offer on Amazon? Ask your publisher to do it for you (or do it yourself). If he or she doesn't know how, give her this URL. It will tell her exactly how to do it. http://www.amazon.com/exec/obidos/tg/browse/-/14061791/104-2259013-7106368
Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
For snappy marketing tips and the f~r~e~e report "How to Obtain Book Reviews," subscribe to the PR Postcard at
Spirited Woman, launches the Spirited Woman Circle, a monthly phone conversation series with bestselling authors. Learn more at http://www.TheSpiritedWoman.com/spirited_woman_circle/
Cynthia Brian, Media Coach, Writer, Author, Speaker, TV/Radio Personality, Spokesperson. www.star-style.com , www.goddessgals.com , and www.starstyleproductions.com
Francine Silverman, publisher of Book Promotion Newsletter, serves authors by e-mailing Expert Sheets to the media. Contact Fran at email@example.com for more information. www.bookpromotionnewsletter.com
Read author interviews, market information, and more in WriterAdvice, www.writeradvice.com. To subscribe or to submit material for consideration, E-mail LGood67334@comcast.net Put "subscribe" in the subject box.
The Y&W newsletter sponsored by Red Engine Press brings authors, bookstores, publishers and reviewers together. Subscribers can write a short article of interest for publication. Send an email to firstname.lastname@example.org with "Y&W Newsletter" in the subject line.
Sun Signs for Writers: Learn how astrology can benefit (and entertain!) writers with a new Writers' Digest book: http://www.writersigns.info
Judith Woolcock Colombo: Author of The Fablesinger and Night Crimes: Learn more at: http://odin.prohosting.com/~night01
Discover a novel by Cynthianna Appel and receive another e-book at no cost. Go to http://pages.sbcglobal.net/cynthianna/promo.html today!
Read Joyce Faulkner's Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/
Fr * * Publicity Resource: Let this site send your media release to book trade professionals including Associated Press, Reuters, and more. http://press.heliographica.com/
Has writing lost its spontaneity? Find remedies in Milli Thornton's online writing course at: http://www.fearofwriting.com/creative-writing-course.htm
Discover a true-life philosophy about making marriages last a lifetime in Choose Love For Life, by Joe and Edwina Roady (http://www.chooseloveforlife.com/.)
Find a f * * *, database which details over 2,000 literary and genre magazines and publishers at Dee Rimbaud's site: http://www.thunderburst.co.uk/
The Complete Writer offers advice on writing, editing, proofreading, publishing and design. Published by Red Engine Press, a traditional press.
(Note: Each thank you may be set with a jewel of a resource for you to plumb for your book. Watch for them! Adapt them to your own publishing and promotion needs!)
To Reagan and Patrika Vaughn , at A Capella Publishing, Inc. for including a link for "The Frugal Book Promoter" on their famous help page for authors. Find it at http://www.acappela.com/Resources.htm
To Magdalena Ball: for including my endorsement (also called a blurb or quotations among other things) for her new book of poetry called "Quark Soup" on her site. By the way, writing blurbs for other authors is a wonderful way for authors to help authors. And the advantages run both ways. The blurb-writer gets exposure and the author of the book gets a recommendation and maybe even a touch of the credibility of the author writing it. Find the one I wrote here (scroll down a bit).
To Star Publish: My publisher, Kristie Leigh Maguire at Starpublish.com, always posts new books on her site. No grass grows under her feet the minute the contract is signed. Here is what she did for my new one.
If you have a book coming out, ask you publisher to do something similar.
PS: Be sure to scroll down past "Frugal" to see my new minisynopsis for "Best Book Forward." You can use that as a guideline to write a pitch for your book, too.
Carolyn's Appearances and Teaching
NEW! I will be appearing on "Calling All Authors," Tuesday, July 18 at 7 pm Central, and 5 pm Pacific time (You can figure it out for other time zones) on Global Talk Radio. Call in or listen.
Outside the USA: 1-310-328-9300)
UCLA Class: Carolyn is teaching a one-day class at UCLA on Saturday, August 5th (summer quarter). Circle it on your calendar! Enroll to learn all you need to know about preparing a professional manuscript for submission to agents, publishers or to ready it for alternative presses. To enroll or to receive a free copy of UCLA's "Writers' Program Quarterly," contact Marcus Hennessey at email@example.com or (310) 825-9415.
Audio Classes: Allyn Evans, Joyce Faulkner, Kathe Gogolewski, Marilyn Peake and Carolyn Howard-Johnson's, audio classes cover writing skills, book promotion, and technology for writers. Access new audio classes regularly in MP3 or CDRom at
Learn more about the instructors and find a list of the coming classes at
To get a fr ^ ^ sample class called "Radio: A Do-It-Yourself Guide to Promoting Easy and Cheap!" go to the Double Dragon Publishing (DDP) Website: Download at:
The Muse Online Writing Conference: Lea Schizas, editor of "The Muse on Writing," and Carolyn Howard-Johnson are sponsoring this first annual virtual writers' conference October 9 - 13. This conference lets writers -- published or not -- mingle with some of the publishing world's personalities. Choose from a huge selection of free online workshops.
Bookmark this site
Go back often to see the newest presenters and workshops. Agents. Subscriber Fran Silverman will be one of the presenters. Carolyn will be presenting on both book promotion and the craft of writing, specifically "Writing Sparkling Dialogue in 10 Easy Steps."
To check on the growing faculty and workshop session, go to:
Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
NEW! Vocabulary Tip:
This is a new feature. At the risk of showing my ignorance I will, from time to time, include a word that is not at all familiar to me or only vaguely familiar to me -- one that I needed to look up. I found this one in an old copy of "Poets & Writers" and got the definition from dictionary.com.
trench•ant (tr n ch nt)
1. Forceful, effective, and vigorous: a trenchant
2. Caustic; cutting: trenchant criticism.
3. Distinct; clear-cut.
Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
PENCILS™ - A Proofreading & Copyediting Company
"Improving the written word one letter at a time." Let Laura Kerley help you present your work in the best light possible!
E-mail: firstname.lastname@example.org Web: http://www.pencilsproofreading.com
One of my favorite groups for meeting "Publishing and Promoting" peers is moderated by award-winning suspense novelist Diane J. Newton, http://dianejnewton.bravehost.com/
To subscribe go to: http://groups.yahoo.com/group/publishingandpromoting/ .
Dr. Bob Rich, freelance editor, finds the good things in your book and makes suggestions for improving it. Find him at http://bobswriting.com/editing.html
Success Literary Services offers complete book manuscript services. They were honored with twelve awards. References. http://www.successliterary.com / email@example.com
HUGS, HOPE, and Peanut Butter: Finding Light Behind Life's Storm Clouds is a book of humorous, inspirational essays illustrated by critically ill children. www.hugsandhope.org/pb.htm
The Compulsive Reader reviews books!. Find interviews, literary news, criticism, a no - c^st e-zine, and more. http://www.compulsivereader.com/html.
Do bookstores owe you money? Michelle Dunn's books help you get your checks in full and on time. http://www.michelledunn.com/
Erica Miner, queenpower.com's Queen of Journaling, edits a newsletter with an emphasis on journaling. Subscribe at: http://www.ericaminer.com/newsletter.php
Need help with your writing career? From coaching and ghostwriting to publishing and marketing,contact your Author's Advocate, Patrika Vaughn, at http://www.acappela.com/.
Dreams of Grandeur, a book of poetry by Amber A. Whitman is available at http://homebody2001-ivil.tripod.com/. A reader says "I'm impressed…a great deal of talent."
NEW! "Quark Soup" by Magdalena Ball breaks linguistic convention, using the strange anti-matter world of astrophysics and quantum physics to capture the bonds that tie human beings together."
June Casagrande, author of "Grammar Snobs Are Great Big Meanies," suggests http://grammar.uoregon.edu for basic grammar research. You'll note that the site claims it is for journalists, thus it will not give you all style details that publishers use for books, but it will do most everything else you might need it for!
No part of this newsletter is paid advertising.
I co-edited "The Complete Writer's Journal" with Pat Avery and Joyce Faulkner just so my friends could use a journal that felt personal and up close for their daily jottings. (You do use one, don't you?) When your old one is used up, use this one for notes, sketches or inspiration, but use it. The idea for your next book or promotion may be within its pages and many Authors' Coalition members are quoted within it. Order it at http://redenginepress.com or e-mail me at HoJoNews@aol.com and I'll give you a discount (but you'll have to remind me that I would!) It's regularly $14.95, $10 for subscribers and I'll sign and ship it at no cost (continental US only--you wouldn't want me to lose money on it, would you? (-: )
(Every year, English teachers from across the country submit their collections of actual analogies and metaphors found in high school essays. I don't have the resource but I thought they might not mind if I published them one at a time. I also thought some of you might have some favorites you could contribute.)
Here is one of the teachers' favorites with more to come:
"His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free."
Sales for Your E-Book?
My publisher (http://starpublish.com) just notified her authors that our e-books are appearing for sale on a site called Blish. That site was new to me. I thought it might be new to you, too, and those among subscribers with e-books might be able to use the information. Here is one of their sample pages (the one with "Frugal" on it, of course!)
(I recycled this article from an Amazon "So You'd Like to…" I wrote. It is, of itself, an example of recycling and of using this Amazon feature to promote your writing. Details of how this works are in the chapters on Amazon in your copy of "The Frugal Book Promoter.")
By Carolyn Howard-Johnson
So, what do you love?
If you have a book out, then you must at least have an interest in writing. If you care enough about it to read this So You'd Like To...then you are probably passionate about it. Here is a list complete with examples of how you can brand your name and promote your book by writing.
"The Frugal Book Promoter" is an example of how you can write about your writing experiences and help other authors in the process. Your nonfiction book could be about any experience, from humorous essays to your passion for poetry. I wanted to help other authors avoid the promotion pitfalls I had experienced in spite of a background in marketing and publicity so I chose to share what I learned the hard way but a book could just have as easily been a book of poetry about the writing process.
"Effort and Surrender" is an example of how you can write forewords for fellow authors. In this case I wrote one for a talented graphic artist who packages book ideas for Andrews McMeel, designs book covers and takes the most beautiful photographs ever. Oh! His name is Eric Dinyer. I also wrote the foreword for Eric's "Support Our Troops."
"Harkening" is an example of the kind of book you have stored in the bowels of your computer. You know, all those wonderful little stories and family anecdotes you always said you wanted to share. They aren't going to be shared much if no one reads them. Put together a collection, edit like crazy and publish. You can do it.
"Pass Fail" is an example of the kind of anthology that also makes a great gift--for teachers or anyone who has ever been taught. Anthologies offer opportunities for an author to win an award (in this case the Red Sky Press Award). They can also connect you with others in the field of publishing, in this case Rose A. O. Kleidon, professor emeritus of English and editor of this anthology. Other anthologies my work has appeared in are: "Paws and Whiskers" ,and "Calliope's Mousepad". Nope, it isn't all about chicken soup. (-:
"Book Marketing A to Z" is an example of how you can be included as an expert in others' books. Francine Silverman used the promotion skills of fellow writers to make a book that could make a difference to other writers. Once your name is synonymous with a subject, you will be asked to contribute. To another's book perhaps. To be interviewed on the radio or TV. To be quoted in your local or national newspaper.
"This is the Place is an example of the reason you might begin to do some or all of the above. This is the book I always wanted to write. Yes, I want to share it with the world. However, if my name (or yours) isn't known, the dissemination of the book you love, the book that is your heart, will be limited. So, I've learned to promote this book by writing everything you see on this list plus a newsletter called "Sharing with Writers."
I also contribute to several F R * * e-books available for download on my Website. Among them is COOKING BY THE BOOK which includes recipes that inspired scenes in THIS IS THE PLACE. One of these recipes is from the kitchen of my great grandmother who lived in polygamy and learned the way to everyone's heart is with a bottle of homemade mustard pickles. While you're there look for MUSING, AUTHORS DO IT WRITE! and SEASONED GREETINGS. Find them at www.tlt.com/authors/carolynhowardjohnson.htm.
And here are a few more ideas:
1. Write blurbs or endorsements for others' books.(An example of how this works is featured in this newsletter.)
2. Write So You'd Like Tos...like this one.
3. Write reviews for books on Amazons and other sites. Be sure a tagline about your book appears at the end.
4. Write letters-to-the-editor, preferably about subjects that relate in some way to your books. I write a lot of them about tolerance, the underlying subject of THIS IS THE PLACE.
5. Learn to write great media releases and query letters.
And, if you want to know more about how to use your writing to promote, look up that chapter in your copy of "Frugal" (or treat yourself buy a copy). You'll find it on Amazon, of course!
Note: when you write you SYLT for Amazon, use only the ISBNs. Amazon plugs the titles of the books in for you! And, notice! They use ASIN instead of ISBN!
Essential Book and Record Keeping:
This letter is an entity of Authors' Coalition
Edited and distributed by Carolyn Howard-Johnson,
author of "This is the Place," "Harkening: A Collection of Stories Remembered," "Tracings," and "The Frugal Book Promoter: How to Do What Your Publisher Won't," this newsletter lets authors share with each other.
To submit information for consideration, e-mail Carolyn at
If you do not care to receive this letter, unsubscribe at
Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!
To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com.
Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.
Order "The Frugal Book Promoter: How to Do What Your Publisher Won't"
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book or paperback at Amazon where it is discounted:
Tracings, a chapbook of poetry, may be ordered at
Carolyn's novel, "This is the Place," and book of creative nonfiction, "Harkening: A Collection of Stories Remembered," may be ordered at Amazon.com.