"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.
It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 9/1/2006 3:34:31 PM
Subject: [Sharing with Writers] When the Bad Guy Gets Caught,, Will Your Book Sell?
September 1, 2006: Sharing with Writers:
From the Desks
Of Carolyn Howard-Johnson and Authors' Coalition Friends
"Sharing with Writers" is the official newsletter of Authors' Coalition,
an organization of writers who help writers.
To read this newsletter at Authors Den go to:
Note from Carolyn:
Dear Authors' Coalition Members and Subscribers:
Sometimes news -- good or bad -- can help the sale of your book(s), but it works much better if you've laid out the groundwork (or at least a plan of action) to prepare for it when it does.
The news this week has been very good indeed for This is the Place. The leader of a Mormon cult -- one of FBI's most wanted -- was picked up in Las Vegas during a routine traffic stop. It was bound to happen and I've been waiting, All the while This is the Place has been loafing in the high 500 thousands on the Amazon ratings.
Never to one to be discouraged, I've been using everything I can to give all my books presence with the readers (more specifically readers who may be interested in my books.) This morning the rating at Amazon for this book dropped to below 100,000 (the lower the better, remember?)
What did I do? There is a relatively new feature right beneath the book cover picture on each book's individual page. It says, "Make a search suggestion." You can use keywords that apply to aspects or angles of your book (yep! fiction, too!). Then add short excerpts and a little pitch. I did that for each of these words: POLYGAMY, MORMONS, UTAH, 50s, and a couple of others.
How do I know this works? Well, This is the Place is not a new book. All kinds of Utah-related news (remember Elizabeth Smart and Big Love, the new HBO series?) have come and gone since 2001. This Amazon feature wasn't available then and any movement I saw in sales before was the direct result of releases and hard work. I haven't done anything this time excepting using this feature. Hooray for this new feature on Amazon.
My father used to say, "Prior planning prevents p___-poor performance." That works for marketing campaigns, too. Now we have another p.
"Prior planning prevents p___-poor promotion performance."
My father would have loved that. He would also have loved that the character based on him in This Is the Place is the favorite of many readers.
And a blog focused on book fairs at http://redenginepress.com/chjohnson
No part of this newsletter is paid advertising.
Fran's Radio Program:
My 2 p.m. EST guest on Tuesday, August 29, 2006 on Book Marketing with Fran on Achieve Radio is Linda Wattley, author of Daddy’s Girl (Angel Press Publishing 2006), her personal account of childhood molestation. http://www.lindawattley.com .
My 2:30 p.m. guests are Stephanie and Shawn Reilly, mother and daughter partners in Hilliard and Harris, a small press that publishes fiction, with an emphasis on mysteries.
The show airs live on Tuesday, noon to 1 p.m. (MST); 11 a.m., (PST), 1 p.m. (CST) and 2 p.m. (EST). During Daylight Savings Time, the show airs at 11 a.m. in Arizona, which does not change its clock.
Easy Steps Tuning Into Fran's Radio Program
1. Go to http://www.achieveradio.com
2. On left side, click "Shows, Hosts and Schedules" and scroll down to my show.
To talk to Fran and her guest, you can call toll free 800-920-3717 (Phoenix area - 623-772-9379).
Fun and F r * *: If you purchased The Frugal Book Promoter in the past, I'd love for you to review it on Amazon or BN.com, perhaps just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com
Pre-Sell Your Book. Long before your book is published, develop a loyal pre-publication following through online content placement. Once your work becomes commercially available you'll have powerful and effective marketing tool already in place. You can gather newsletter sign-ups, establish yourself as an expert, and create a loyal community of readers.
Find appropriate websites for your articles by using search engines, using your topic/genre as the subject
Write Better-Get Published
with your Author's Advocate
A Cappela Publishing http://www.acappela.com/
New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers. Membership is reasonable, too. We're even planning a speakers' bureau.
Tell friends to visit our blog, too. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
(Note from Editor: If you aren't letting me know about your successes, you're not utilizing this newsletter -- your newsletter -- to its fullest. I can't publish book signings and some other events (there would be too many of them) but if you have a bookstore recommendation to share, that might work. At any rate, send me stuff. I'll see if I can include it the letter in a way your fellow subscribers can glean information that would be useful to them.)
Julianne Bien just published Color: Awakening the Child Within, (Spectrahue Light & Sound Inc.) a sci-fi fantasy in which seven galactic pioneers who possess powers that are carried in color frequencies of light arrive in a bubble spacecraft to change our world.
Available online at http://www.spectrahue.com http://www.amazon.com Contact the author at (416) 340.0882 (EST) or at firstname.lastname@example.org
For expert and up-to-date advice for writers from writers go to http://www.writeradvice.com. You'll find author interviews, reviews, contests and markets and more. The site, edited by B. Lynn Goodwin, is open to submissions.
Book Exclusives! Find insider news from authors, publishers, agents, editors and others involved in the book biz. Read excerpts, interviews and get in on the latest in promotions, sales and contests. http://pubproauthors.bravehost.com/
The Shy Writer: An Introvert's Guide to Writing Success - Author C. Hope Clark advises you how to "sell your words, not your soul" when you promote your work. http://www.theshywriter.com/
The Reading Tub is a charity that promotes family and children's literacy. They read every children's book that is sent to them to be reviewed. The books are then donated to community organizations. Go to www.thereadingtub.com.
Walter Brasch's America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights. ) is a look at the history and effects of the USA Patriot Act upon the erosion of our civil liberties and violations of at least five of the Bill of Rights. It has been endorsed by liberals and conservatives.
The Scribal Press News Calendar. The news calendar of writer events around the world, no matter where you live. Find it at: http://www.scribalpress.com/thisnthat.html?
Star Publish offers near self-publish profits on your paperback; it is an alternative to unapproachable publishers. http://starpublish.com.
Do you want to hone your skills? Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-f e e contests.
Authors' Coalition is for writers. Find support for authors--both emotional and material--at
Gather at QueenPower.com where women promote, support and encourage women. Start living your best life now! http://www.queenpower.com/
Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
(I hope even newbies to "Sharing with Writers" and Authors' Coalition will see events not only as places to go to mingle with other authors but also as resources for future promotion and/or speaking engagements.)
The 4th Annual Harlem Book Fair on Long Island, NY will be held on
Saturday, September 30, 2006, at Kennedy Park, 335 Greenwich Street,
in Hempstead, New York. Housed in a huge tent on the park grounds,
the book fair will be a rain or shine family event. The book fair
will open at noon on Saturday and will close at 6:00 p.m. www.AAGSINC.NET
For snappy marketing tips and the f~r~e~e report "How to Obtain Book Reviews," subscribe to the PR Postcard at
Spirited Woman, launches the Spirited Woman Circle, a monthly phone conversation series with bestselling authors. Learn more at http://www.TheSpiritedWoman.com/spirited_woman_circle/
Cynthia Brian, Media Coach, Writer, Author, Speaker, TV/Radio Personality, Spokesperson. www.star-style.com , www.goddessgals.com and www.starstyleproductions.com
Francine Silverman, publisher of Book Promotion Newsletter, serves authors by e-mailing Expert Sheets to the media. Contact Fran at email@example.com for more information. www.bookpromotionnewsletter.com
Read author interviews, market information, and more in WriterAdvice, www.writeradvice.com. To subscribe or to submit material for consideration, E-mail LGood67334@comcast.net Put "subscribe" in the subject box.
The Y&W newsletter sponsored by Red Engine Press brings authors, bookstores, publishers and reviewers together. Subscribers can write a short article of interest for publication. Send an email to firstname.lastname@example.org with "Y&W Newsletter" in the subject line.
Sun Signs for Writers: Learn how astrology can benefit (and entertain!) writers with a new Writers' Digest book: http://www.writersigns.info
Judith Woolcock Colombo: Author of The Fablesinger and Night Crimes: Learn more at: http://odin.prohosting.com/~night01
Discover a novel by Cynthianna Appel and receive another e-book at no cost. Go to http://pages.sbcglobal.net/cynthianna/promo.html today!
Read Joyce Faulkner's Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/
Has writing lost its spontaneity? Find remedies in Milli Thornton's online writing course at: http://www.fearofwriting.com/creative-writing-course.htm
Discover a true-life philosophy about making marriages last a lifetime in Choose Love For Life, by Joe and Edwina Roady (http://www.chooseloveforlife.com/.)
Find a f * * *, database which details over 2,000 literary and genre magazines and publishers at Dee Rimbaud's site: http://www.thunderburst.co.uk/
The Complete Writer offers advice on writing, editing, proofreading, publishing and design. Published by Red Engine Press, a traditional press.
(Note: Each thank you may be set with a jewel of a resource for you to plumb for your book. Watch for them! Adapt them to your own publishing and promotion needs!)
To Patrice-Anne Rutledge, author of The Web-Savvy Writer: Book Promotion with a High-Tech Twist and owner of the Web Savvy Writer site, for including a link for The Frugal Book Promoter on her site. See that link and other resources at:
To Frances Lynn, for reviewing Frugal on her site. She calls it the " Mecca of how to launch and market for next to nothing." See this review and others at: http://www.franceslynn.org/bookreviews.
And check out her own books which she is just in the process of launching, effectively I might add. (-:
To David Leonhardt, publicist and author who promises, "We give your business more than just a presence." He added an Authors' Coalition link to his site, http://www.seo-writer.net/resources/writing.html .
Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
Carolyn's Appearances and Teaching
Carolyn, June Casagrande, author of "Grammar Snobs Are Great Big Meanies"; and Kerry Madden, author of "Gentle's Holler," will hold a panel discussion at Vroman's Bookstore, 695 E. Colorado Blvd.
Pasadena, CA 91101, Saturday, Dec. 2. at 5 pm. on "The Many Paths to Publishing." May all of you in Southern California come, enjoy and publish!
The Muse Online Writing Conference: Lea Schizas, editor of "The Muse on Writing," and Carolyn Howard-Johnson are sponsoring this first annual virtual writers' conference October 9 - 13. This conference lets writers -- published or not -- mingle with some of the publishing world's personalities. Choose from a huge selection of free online workshops.
Bookmark this site
Go back often to see the newest presenters and workshops. Subscriber and website guru Terry Whalin will be one of the presenters. Carolyn will be presenting on both book promotion and the craft of writing, specifically "Writing Sparkling Dialogue in 10 Easy Steps."
To check on the growing faculty and workshop session, go to:
Carolyn and Roger Storkamp will be presenting at the Sinclair Lewis Writers' Conference on Saturday, October 14 in Minnesota. Registration information is available at http://www.saukherald.com/ftp/lewis/conference.html and if you would like more details about this exceptional one-day event, e-mail me (HoJoNews@aol.com) or Jim Umhoefer, conference director, at email@example.com
Carolyn will be speaking on promotion at the AML Writers Conference to be held on the Utah Valley State College campus in Orem, UT, November 4, 2006. Preregister on the AML website at http://www.aml-online.org/events/aml2006wcprereg.html
Carolyn will judge the national newsletter competition for American Business Women Association. A winner will be selected from regional finalists at the organization's national convention at the Anaheim Hilton International Hotel, Anaheim, CA. on Sept. 28.
Carolyn will read from her chapbook Tracings, for Delta Gamma fraternity at a meeting to benefit their charity, the Blind Children's Center on Nov. 13, at 7 pm. Contact her if you are interested in attending. HoJoNews@aol.com .
Paulette Ensign, board member of Publishers and Writers of San Diego, a SPAN and PMA affiliate, has invited Carolyn to speak on Marketing Your Book or Published Product from Unknown to Best-Seller Sat., Jan 27, 2007 in Encinitas, CA. Learn more about the organization and their programs at: http://www.publisherswriters.org/
Opportunity: Watch for an all-tips newsletter sometime this month. If you would like your favorite writing or promotion tip to be included along with your name, book title and URL, e-mail be NOW at HoJoNews@aol.com!
September Writing Contest at www.BoomerWomenSpeak.com
Deadline: September 30, 2006
Entry Fee: none, but great prizes including $50.00 cash.
Your best friend in the whole wide world, the one who has always been there for you, the one who would lay down her credit card for you, has just approached you with her new boyfriend. You know he is a jerk because the minute she excuses herself to go powder her nose, he hits on you. You do what? Tell her? Keep it to yourself? Put an ad in the paper? Threaten him? Tell us what you would do out of love for the friendship. Click here for Guidelines (September guidelines will appear September 1st.). http://www.boomerwomenspeak.com/august-contest.htm
PRIZES: The winner will have their story placed in the Our Voices section at http://www.writergazette.com/sendstudio/users/link.php?LinkID=1976&UserID=11156&Newsletter=83&List=1&LinkType=Send, and receive the following:
• Friends Heal Friends tee-shirt
• Baby Boomer's Almanac, by Tim Brolus
• Writing Home, by Cindy LaFerle
• What Happens Next, by Chloe JonPaul
• DVD of the premiere season of Commander in Chief
• $50.00 cash
Submit stories to Georgia@boomerwomenspeak.com
Aussie Authors Cheryl Wright and Sarah Cook have a big event planned and they will allow those who don't have a claim to Aussie blood participate. I'm not going to give away their secrets but if you are interested in exposure and networking you must check this out. It's f r ^ ^ this year and look at the clever presentation! http://www.aussieauthors.com/current_event.htm
Tip: Have schools turned down your books because they are either too elementary or too advanced for students? Use the Flesch Readability Score to adjust the level of your language to meet academic requirements. To learn how to use the Flesch Readability Score, check out Audio Classes for Writers, Flesch Readability Score: A Rarely Used Tool for Tweaking Manuscripts and Targeting Your Audience led by Joyce Faulkner, Marilyn Peake, Kathe Gogolewski and Carolyn Howard-Johnson. Allyn Evans moderates. You can download and listen on your computer or your iPod. You can also buy a CD of the class. Go to: http://www.double-dragon-ebooks.com/single.asp?ISBN=DDP00006QP
Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
Sign up for The Web-Savvy Writer e-zine (http://www.websavvywriter.com)
and receive a complimentary copy of the special report "Your Author Website: 21 Content Ideas for Profit and Publicity," written by
Patrice-Anne Rutledge, author of The Web-Savvy Writer: Book Promotion
with a High-Tech Twist (Pacific Ridge Press, 2006)
Alternative-Read.com's blog is all about your writing and you and you and you. Find it here: http://tjbook-list.blogspot.com/
Wordpix Solutions offers design, production and book shepherding services for self published authors. www.wordpix.com/authors
PENCILS™ - A Proofreading & Copyediting Company
"Improving the written word one letter at a time." Let Laura Kerley help you present your work in the best light possible!
E-mail: firstname.lastname@example.org Web: http://www.pencilsproofreading.com
"Publishing and Promoting" is one of my favorite groups for meeting peers. It is moderated by award-winning suspense novelist Diane J. Newton, http://dianejnewton.bravehost.com/
To subscribe go to: http://groups.yahoo.com/group/publishingandpromoting/ .
Dr. Bob Rich, freelance editor, finds the good things in your book and makes suggestions for improving it. Find him at http://bobswriting.com/editing.html
Success Literary Services offers complete book manuscript services. They were honored with twelve awards. References. http://www.successliterary.com / email@example.com
HUGS, HOPE, and Peanut Butter: Finding Light Behind Life's Storm Clouds is a book of humorous, inspirational essays illustrated by critically ill children. www.hugsandhope.org/pb.htm
The Compulsive Reader reviews books!. Find interviews, literary news, criticism, a no - c^st e-zine, and more. http://www.compulsivereader.com/html.
Do bookstores owe you money? Michelle Dunn's books help you get your checks in full and on time. http://www.michelledunn.com/
Erica Miner, queenpower.com's Queen of Journaling, edits a newsletter with an emphasis on journaling. Subscribe at: http://www.ericaminer.com/newsletter.php
Need help with your writing career? From coaching and ghostwriting to publishing and marketing, contact your Author's Advocate, Patrika Vaughn, at http://www.acappela.com/.
Dreams of Grandeur, a book of poetry by Amber A. Whitman is available at http://homebody2001-ivil.tripod.com/. A reader says "I'm impressed…a great deal of talent."
Quark Soup by Magdalena Ball breaks linguistic convention, using the strange anti-matter world of astrophysics and quantum physics to capture the bonds that tie human beings together."
If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to firstname.lastname@example.org with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
"AC is the current that propels your writing career."
Carolyn Howard-Johnson, Authors' Coalition Founder
(There have been some conversations on radio going around the e-groups this week. This is an abbreviated version of one of the chapters on the subject from The Frugal Book Promoter.)
TV and Radio as Stepping Stones
"Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top of it and then another." CHJ
So, you’ve landed a radio interview or a spot on a TV show. It’s so exciting that you’re tempted to sit on your laurels. Nope. This coup is only a first step. You’re going to propel it into more.
You used your first celebrity endorsement to garner more accolades. Now you use your first radio or TV experience as a recommendation for others. You are now experienced. Here’s how to do it:
Add this appearance to the query letters you send out to garner more appearances. As the prestige of your resume grows, continue to upgrade the paragraph that outlines your qualifications.
Ask the producer if she will record your appearance and send you a tape. Now you can mention that a tape is available in your query. If you should get a request for it, have it copied and send it by priority mail along with a copy of your book and another letter thanking those who requested the tape for their interest; use this note as a second opportunity to sell your ideas and your qualifications.
When you do an interview, offer to donate some of your books that they might then use as gifts for their call-in guests if they would care to run the segment on you or your book at a later date.
Tactfully remind your new contacts that you are an expert. Don’t assume because you write fiction that you are not. My first novel is set in Utah and my situation there made me a unique observer of that culture. You can find an angle. Bobby Ruble spent a lifetime in law enforcement including a stint as Chief of Police in Kennesaw, GA. before he wrote his mystery, HAVE NO MERCY. A lifetime of related experience qualifies him as an expert and allows him to plug his book as he goes.
Publisher Pam Schwagerl (www.TsabaHouse.com) asks her authors to offer a link exchange—the author’s webpage to the TV station’s page and back again.
Schwagerl’s authors also ask if the station will air their interviews on the station’s website. She says this is a win-win offer that usually results in a slam-dunk! By the way, Schwagerl’s proactive stance on promotion is proof that there are some publishers out there who actively support their authors. She even has a full time employee who helps authors with their promotions.
Show that you understand the broadcast business by offering sound bites during the interview. Project what an interviewer might ask then come up with these small golden coins of wisdom; that’s easy for you to do because you’re a writer, right?
Hint: Radio hosts appreciate your tying something you say to a local angle. even if you just mention their broadcast area when you thank your interviewer.
Carolyn is the founder of Authors' Coalition (http://authorscoalitionandredenginepress.com ) and editor of the newsletter for that organization as well as a blog (http://redenginepress.com/chjohnson ) that helps authors turn a dull book fair booth into a sizzling success. Her website is: http://carolynhoward-johnson.com .
When was the last time you bought a book from an author you know? "Tracings" my new chapbook of poetry is available for that honor at
but any book mentioned in any one of your "Sharing with Writers" newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
Metaphors and Similes to Make You Smile:
(Every year English teachers from across the country submit their collections of analogies and metaphors actually found in high school essays. I can't acknowledge the resource but I thought they might not mind if I published them one at a time. I also thought some of you might have some favorites you could contribute.)
Here is one of the teachers' favorites:
" McBride fell 12 stories, hitting the pavement like a Hefty bag filled with vegetable soup."
Essential Book and Record Keeping:
This letter is an entity of Authors' Coalition
Edited and distributed by Carolyn Howard-Johnson,
author of This is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this newsletter lets authors share with each other.
Sharing with Writers does not guarantee entities or information in this newsletter. Subscribers should research resources though I do attempt to verify information used within its pages.
To submit information for consideration in this letter, e-mail Carolyn at
If you do not care to receive this letter, unsubscribe at
Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!
To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com.
Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.
Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book or paperback at Amazon where it is discounted:
Tracings, a chapbook of poetry, may be ordered at