"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.
It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 4/19/2007 4:38:57 PM
Subject: [Sharing with Writers] Google, Amazon and Word-of-Mouth--All Here for You!
April 19, 2007
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs!
From the Desks of
Carolyn Howard-Johnson and Authors' Coalition Friends
"Sharing with Writers" is the official newsletter of Authors' Coalition,
an organization of writers who help writers.
To read this letter in plain vanilla text, just scroll down. To read this newsletter with a bit more pizzazz (not much, though!) at Authors Den go to:
The LA fair is one of the nation's biggest and most prestigious with more than 130,000 visitors and the power of the LA Times and UCLA behind it.
Please come. Your fellow subscribers and Authors' Coalition members will be at booth #610 near the food aisle. Available opportunities for the CD, video/slideshow, and catalogue are closed but will open again on May 1 for the Hollywood Book Fair.
Note from Carolyn:
My fellow AC Members and SWW Subscribers:
Saturday I have the pleasure of introducing two young poets to my community of Glendale, CA. I am told that Glendale has the highest number of Armenian residents outside of Armenia and it is my personal observation that it is a population -- if one can generalize -- that is avidly interested in poetry. Hooray!
Anyway, in addition to a seminar where attendees will learn how to publish the poetry they have written, Christine Alexanians will read her prose poem, "Ninety-Two Years of Silence" (about the Armenian genocide) and Sona Ovasapyan will read from her just-published chapbook of love poems.
Thus, your "Sharing with Writers" is appearing earlier than usual. I have work to do for this seminar. I am more excited (and worried) about this than anything I have done for a long time. Perhaps because it feels so good to be extending an opportunity to others -- especially poets.
If you live in the area and want to know more about publishing (especially alternative publishing) and contests, please come by. It is at 10 am at the Glendale Central Library in a huge auditorium where there is plenty of space for everyone.
Saturday, April 21, 10 am to noon
Glendale Central Library Auditorium
222 E. Harvard St, Glendale, CA 91205
Validated parking across the street from the library in the Good Guys parking structure.
For the rest of you, consider offering a hand to an emerging writer in your genre. It sure feels good.
Websites: http://carolynhoward-johnson.com and www.HowToDoItFrugally.com
http://authorscoalitionandredenginepess.com Blogs: A blog focused on book fairs at
http://redenginepress.com/chjohnson and another blog that is about writing and reading at www.sharingwithwriters.blogspot.com.
Subscribers who have websites or newsletters of their own may be interested in the Free Articles 4 Readers and Writers on my site, www.howtodoitfrugally.com. I add new articles to it each week. If you don't see what you need, just ask. HoJoNews@aol.com.
I wanted to thank you for your comments on my blog. I also wanted to tell you that I am a big fan and love your writing and advice to writers. Your newsletter is one of the rare ones that I can't wait to read. You offer so much priceless advice. I plan to include the journaling article
[ Find this on my F R ^ ^ Articles 4 Readers and Writers page at www.HowToDoItFurgally.com ] in my monthly e-zine as well. I have a unique line of writing journals at http://www.dreamfocusedinc.com/ and the article tied in so nicely.
Thanks again for all that you do!
Love & Peace,
Rebecca J. Burns
Rebecca J. Burns
Throw in a Dose of Ethics
On Imus, Intolerance, Iraq and I
I am sending those of you who are interested in reading this essay on free speech to my blog after a paragraph or two. Certainly it relates to writing but not in the same sense or tone that I try to keep for this letter.
Writers and serious readers should be interested in all the political aspects of free speech because they affect us so vitally.
Two stories on the front page of the LA Times Calendar section seemed calculated to consider this most precious of rights--however inadvertently their juxtaposition may have been. One story was on Imus's firing, the other on PBS's inclination to edit (censor!) the words of our US Soldiers in the documentary "Operation Homecoming." Let's take them one at a time.
I believe in free speech. I hate intolerance. I also write frequently about the military. I have been writing about them for the better part of my writing career, long before I began to write how-to books to help writers. So, though I hate to see anything done that tends to strangle an individual's right to say what he or she thinks . . . .
Those interested may go to www.sharingwithwriters.blogspot.com.
If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to firstname.lastname@example.org with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
(There are leads here, just as you'll find in all the most innocent-looking areas of this newsletter. You never know when you'll find a name or a site that will help you network or write better!)
To Linda Morelli, writer of romantic crime fiction and forensic expert extraordinaire, not only for advertising on my new www.HowToDoItFrugally site, but for sending her readers to the site to see her ads with this little piece of promotional genius from her newsletter:
"Incidentally, my books (Fiery Surrender, Laniís Challenge and Shadow of Doubt) are featured on several of the How to Do It Frugally pages. If you find them, email me (RomRiter@aol.com) with the subject: "Books on Frugally." List the book titles and pages on which theyíre located, and Iíll send you a special surprise."
Now, I ask you! Can you think of a better little merry-go-round of publicity than this? BTW, you'll find the newsletter at http://hometown.aol.com/lbmwriter/Romance/Newsletter.html.
To Nancy Mills for donating some of her fabulous CDs (They include interviews of literary agents like Lisa Hagan and authors like Fannie Flagg) to our Authors' Coalition booth at the LA Times Festival of Books (booth #610, Zone F). They will be given as a gift with the purchase of a book from any of our signing authors. We know her participation will help build traffic like crazy. Visit her site at www.thespiritedwoman.com.
To Dee Power and Brian Hill: for utilizing my expertise (-: in their new book, The Publishing Primer: A Blueprint for an Author's Success by Dee Power and Brian Hill. I am proud to be a part of this excellent book. The authors quote other well-known marketers like Shel Horowitz, too. Learn more at: http://www.BrianHillAndDeePower.com/publishingprimer.pdf
To Frances Lynn, author of Crushed, for her early review of The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Find it at
Order The Frugal Editor for later delivery upon its release at:
No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at www.howtodoitfrugally.com (see the advertising tab at the top of the page) or at www.authorscoalitionandredenginepress.com.
An Allyn Evans Update on Amazon Perks
By Allyn Evans, directly from her Blogspot blog AND her Amazon plog via the miracle of an RSS feed.
Amazon Plog is Now Amazon Daily
Go check out [what Amazon bills as] the new and improved Amazon Plog.
...if you had a plog on Amazon Connect, now you can add your blogs to it (assuming you were blogging in addition to plogging). You do it by adding your RSS feed, or Really Simple Syndication.
If you'd rather just continue plogging on Amazon as you have been doing, it sounds to me as if you can do that, too.
Here's what you need to do if you want to change over. Go to www.amazon.com and click on your profile. If you are a plogger, you'll immediately see what you need to do. Click on "add RSS feed." The rest is explained in detail. If you need more help, go to www.allynevans.com/contact.html and e-mail me. I'll be glad to help!
This is syndicated from Talking All Things Write, and written by Allyn Evans.
Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
Let Google Help Make Your Site More Valuable to Readers
This is from a Google newsletter I take. You may have to explore a bit, as I did, to understand the power of the Map Addition and how it works, but it is worth taking the time. Ditto for the Book Bar.
Google Book Search meets Google Maps. We (Google) recently launched a feature that's fast becoming a big hit with our users: a Google Maps integration with Google Book Search. We call it "Places mentioned in this book," and you'll find this module on the "About this Book" page of certain books. Not every title in Google Book Search has this function enabled; we display a map when our automatic techniques determine that there are a good number of quality locations in a book. These maps animate the information in books by organizing a sampling of locations from them on an interactive Google Map, with snippets of text from the book, and links to the actual pages where the locations are mentioned.
"Take a look at the maps extracted from this New York City Rough Guide or this iUniverse title about a cross-country bike ride. (http://books.google.com/books?vid=ISBN0595221009). "Providing a better experience for Google Book Search users means more visibility for the product, and in turn, more people finding your books. Of course, we're working to add more features to the program, both for end users and for you, our partners. Don't hesitate to drop us a line at email@example.com if you have any suggestions for how to improve your experience with Google Book Search in any way.
"Add Book Search results to your site
Here's a new way to promote your books online: a simple widget that adds a dynamic "book bar" to your web page. Just enter information about your books, and we'll generate the code you need to add a bookshelf of titles. Visitors to your site can then click on the book images to see previews of your books through Google Book Search.
"Adding the Book Bar to your page is a snap. Once you customize how your book bar should be displayed, the
Book Bar Wizard (http://www.google.com/uds/solutions/wizards/bookbar.html) will generate the code for you. If you want to showcase specific titles, simply input their ISBNs. Or, try using a search operator like "inpublisher:YOURNAME" to limit the books that are displayed to just those that you've published. Currently, the AJAX Book Search API is available in all languages supported by Book Search. The developer documentation, however, is available only in US-English."
I used this bar (really a series of book pictures) on my site because people interested in my novel, This Is the Place might also be interested in reading other books about that unique place and culture within the US borders. So now I have an assortment of Utah-related books on the This Is the Place page generated by Google. (-:
New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers and ditto for The Fiction Flyer. Membership is reasonable, too.
Tell friends to visit our blog. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
(You are invited to send me news about your successes. New books, awards and more. If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own. Please get in the habit of using subject lines, though, that will not be interpreted as spam.)
No reports this Week.
Fun and F r * *: If you purchased Promoter in the past, I'd love for you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com, the Frugal Book
Call for Submissions of Oral Histories for Radio
From Lillian Cauldwell
I'm starting a new Talk Show Program and need your help.
The program is called "I Remember When..." It's a show about experiences that happened to you during your lifetime. I want to share
these oral histories with our listening public.
I Remember When will begin in mid June when I have enough of a collection. All stories will be aired live and then recorded and posted on
my station's website. Two weeks later, that recorded individuals can have the codes for
I like to make several oral anthologies (DVD's) of all of these stories, sell them, and donate the money to worthy causes.
If interested in helping, please call me 734-332-5902.
If interested in donating your I Remember When story, let me know so that I can schedule you. There's no charge for this new talk show program. PIVTR is an educational internet station, I wanted to do this so this cultural and social history won't be lost or forgotten.
Lillian "Creator" Cauldwell
Passionate Internet Voices Talk Radio
Podcast Media Broadcast Services
Learn How-To write, promote, tech--all especially for writers--while you're driving in your car or working at your desk. The Audio Divas bring you a whole series of them. Check them out at www.Tri-Studio.com. Click on the first link on the right of the home page.
AC Booth Participants Featured on One of My Favorite (F R ^ ^ ) Promotional Tools
This year we participants in the Authors' Coalition booth at the LA Times/UCLA Festival of Books fill up two whole Amazon Listmanias! And that's after Amazon extended the number of books that can be added to each Listmania. Many of our authors this year are multipublished. Some book are new release, some are not. Please take a moment to check us out and tell Amazon with the little buttons provided that you found our list helpful!
And, if you live near Southern California, please come see us April 28 or 29, Booth 610. Authors Den will be offering a drawing for an iPod in our booth!
Coming Soon! Booth opportunities at the West Hollywood Book Fair.
In the News
By Carolyn Howard-Johnson
In the News
Big Corporations Prove Word-of-Mouth Needn't Be Left to the Gods
By Carolyn Howard-Johnson
Time Magazine (Barbara Kiviat in April 23, 2007 issue) reports on an advertising method that has always worked for authors but, probably, authors themselves don't take advantage of it. The article is about how word-of-mouth is being used by big companies to market their products. Here's how the likes of Proctor & Gamble do it:
They recruit people to tell others about their businesses.
No, they don't pay them. Walter Carl, a communications expert noted that the motivating forces are "inside access to products" (perhaps knowing about them first, as an example) and the feeling that companies care about what they and their friends think (they are often asked to give the company feedback).
Some companies . . . .
Go to my Amazon plog for the rest of the story and leave a comment along with your website address! (Think promotion!). Here is the link:
Carolyn's Appearances and Teaching:
Coming Saturday April 21, 2007 at 10 am. Led by Carolyn Howard-Johnson, Poetry! Don't Let It Molder in a Drawer, Publish It! A seminar and poetry reading at the Glendale City Central Library (California) in the auditorium featuring Sona Ovasapyan and Christine Alexanians. (See "Notes from Carolyn" for details.)
Mark April 28th and 29, 2007, for the LA Times/UCLA Festival of Books. Go to www.latimes.com/events for details.
Carolyn will be speaking to PEN USA's Emerging Voices fellows in May at Antioch University. This is a closed event but you can learn more about the program for yourself or to help other talented writers by going to www.penusa.com.
Free Frugal Editor for Publishing Professionals a BEA! Carolyn will be at the Biblio Booth at Javits Center in New York City at 1 pm Friday, June 1. She'll sign her new The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.
Carolyn will train American Business Women of America's (ABWA) newsletter editors publish prize-winning, professional periodicals June 9th at their regional convention in Downey, CA.
Romance Writers Everywhere! Come to the meeting I'll be speaking at on Saturday, June 16th, in San Diego to meet me and the National President of Romance Writers of America (Jill Limber) who will speak on writing a great synopsis--something most of us aren't that adept at (for lack of practice if nothing else). I'll speak at 10 am, she'll speak after lunch. Lunch and meetings at the Mission Valley Handley Hotel is $25 for members, $30. for nonmembers.
For reservations contact hospitality chairwoman Mary Galusha at: firstname.lastname@example.org . Please copy Linda Sundstrom, email@example.com if you want to arrange seating at my table. The group's website is www.rwasd.com.
Carolyn will be interviewed by popular author and marketer Janet Elaine Smith hosts an online radio program, "Marketing for Fun and Profit," every Monday evening at July 9 p.m. ET on http://internetvoicesradio.com/ .
Carolyn will speak on Your Media Release: You Write So You Can Do It! September 8, 2007 at the Valley Cities Jewish
Community Center in Sherman Oaks, CA www.CalWritersSFV.com
Carolyn will moderate a panel on publishing at the West Hollywood Book Fair on September 30. Circle your calendars. It's f r ^ ^ Even those who are old hands at publishing will learn something new, I promise!
West Hollywood Park
647 N San Vicente Blvd.
West Hollywood, CA 90069
Learn more at http://www.westhollywoodbookfair.org/Mambo/
& Carolyn will speak at the fourth Annual Pen to Paper Literary Symposium October 6, 2007, Dayton Marriott, 1414 S. Patterson Blvd Dayton, Ohio, 45409. The conference will include tracks for music and screenwriting, in addition to writing and publishing books. Start planning now to attend this elite event and take advantage of the early bird special (www.penofthewriter.com/pentopaper).
The f r ^ ^ Muse Online Writers' Conference, sponsored by Lea Schizas and Carolyn Howard-Johnson, is accepting early registration. More than 1,000 attended last year and openings are limited. Learn more about this year's conference, October 8 to 14, and how you can assure your spot 2007. We will present an all-new program soon. Go to:
For 2008! & As you can see 2008 is already beginning to fill. I will be sharing with the nation's humor writers again in the spring of 2008 at Dayton University's Erma Bombeck Writers' Workshop. I'll speak twice at the Kennedy Union on campus.
Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
Boomer Women Speak.com Starts A Book Club Forum.
You may want to look into it, join in, talk books, and eventually share something about yours --especially if women will enjoy it.
Here is the link for the forums:
Web Advice from WebforAuthors.com Expert
From Marshall Turner
Use your website address on everything!
By getting your domain name and then launching your website early, you will be able to include your website address on your book cover, in interviews, in your email signature and in your printed collateral. Iíve seen several authors who have a web presence (from reviews and other mentions on various websites) but since they did not have a website at the time, there is no link back to their website. A missed opportunity!
Marshall's website is http://www.webforauthors.com/ or contact him for information on producing a site for you at firstname.lastname@example.org.
"www.HowToDoItFrugally.com , by Carolyn Howard--Johnson [is] a top website for writers . . . I'd say my ROI is over 1,000%. The advice is particularly strong in addressing the new author where they are in learning the publishing/selling process. Very practical. The site is excellent." ~ Hill Kemp, author of Capitol Offense, http://www.capitoloffense.com/, and contributor to Secrets, Fact or Fiction? I, ISBN 0-9737282-5-6 and Secrets, Fact or Fiction? II, ISBN 1-59594-062-6, LOC 2006904627, http://www.secretsfactorfiction.com
From Elizabeth Lucas-Taylor
(Elizabeth contributes at least one valuable paying resource per SWW issue--either a great place to sell material or find writing craft or promotional idea--and sometimes throws in a resource for you.)
PINK MAGAZINE - Seeks nonfiction, columns/departments, and photos/artwork. Subjects: issues dealing with highly successful female business executives or entrepreneurs. Pays on publication.
LISTEN MAGAZINE - Seeks nonfiction, columns/departments, fillers, photos/artwork. Subjects: basic conflicts and concerns that teenagers face. Pays on publication.
Find Elizabeth at http://www.authorsden.com/elucastaylor or her new blog at http://www.elucas-taylor.blogspot.com/
Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for any of my books -- the HowToDoItFrugally Series to my chapbook of poetry -- for a place on my Resources for Writers or Resources for Readers pages on www.HowToDoItFrugally.com.
Useful Vocabulary Word
I found this in my Word of The Day e-mail and welcomed the reminder. The word annular is one I have used in the past, but not lately (It means circular and was useful for the writer of media releases in the days of the annular skirts of the 50s.) The new one for me is penannular which means nearly circular. Dr. Language, the yourdictionary.com editor who edits these words of the day, notes that we should use the root pen more frequently because having a prefix that means nearly or almost can be added to lots of adjectives. Try it. It's fun!
When was the last time you bought a book from an author you know? Tracings, my new chapbook of poetry is available for that honor at www.amazon.com/gp/product/1599240173/qid=1141623936/sr=1-1/ref=sr_1_1/002-4692447-2218401?s=books&v=glance&n=283155
but any book mentioned in any one of your Sharing with Writers newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
E-Tips for E-Promotion:
Want to let people sign up to receive your blog automatically in their e-mail boxes? It's a nice service to offer. You just copy and paste some html code into your blog. Learn more at Feedblitz, http://www.feedblitz.com/ You can see how that works on my blog at www.sharingwithwriters.blogspot.com
This is a regular Sharing with Writers feature by Carolyn Howard-Johnson, author of USA Book News' Best Professional Book THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and the soon-to-be released THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS. (E-tips for E-promotion was originally a regular feature of SellWritingOnline.com.)
Something to Make Writers Smile:
(Every year the Washington Post conducts a neologism contest. These are the winners, one at a time. You might have some favorite neologisms metaphors or similes that make you smile. If so, please contribute.)
"Rectitude (n.), the formal, dignified bearing adopted by proctologists."
"AC is the current that powers your writing career." http://authorscoalitionandredenginepress.com
Carolyn Howard-Johnson, Authors' Coalition Founder
Essential Book and Record Keeping:
This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com
Edited and distributed by Carolyn Howard-Johnson,
author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this is a place to share with others and learn from others.
Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources
To submit information articles, tips or other information e-mail Carolyn at HoJoNews@aol.com . Please put "Submission: Sharing with Writers" in the subject line.
If you do not care to receive this letter, unsubscribe at HoJoNews@aol.com
Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!
To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com
Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.
Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book at http://starpublish.com/carolyn_howard-johnson.htm
or paperback at Amazon where it is discounted:
Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155