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Newsletter Dated: 5/2/2006 8:42:09 PM
Subject: Soup*s On
Andrea Campbell’s Newsletter
*** Greetings! ***
This newsletter is being sent to you because you are a writer, professional friend of Andrea*s, or a fan and reader of her books. If you are new to the list, welcome. There are a ton of newsletters and e-zines out there to read, thanks for requesting and reading mine.
Have questions, comments, or ideas for future publication? I look forward to your input and hope you will stay around to see new features in every
In this issue:
* From the Author*s Desk
* Book Marketing with Fran
* A Different Marketing Tool for Writers
* Helping Minorities & Others Find Their Voices in the Media
*** From The Author*s Desk ***
Just back from a week in New York and I had over 172 e-mails in just one of my three mailboxes! I think over the next several issues you will be hearing about information I’ve gathered from that trip, but I got in late last night, so, marketing and such for you to look forward to—upcoming.
In our next newsletter we’ll speak with a former editor of mine, Brenda Scott Royce, who is promoting her novel, Monkey Love; and we’ll get promotion ideas and craft from Susan McBride in regards to her book, The Lone Star Lonely Hearts Club. (I’m so lucky to have such interesting writer-friends, I know you’ll love them too.)
I have a new interview posted at this site. Do you like it? Information about the web site can be found below for your own interests.
* * *
My next Mediabistro class starts May 16. If you’re determined to get that nonfiction book proposal finished, join us. You’d be amazed how much we can accomplish in eight weeks online. Link: http://www.mediabistro.com/courses/cache/crs1401.asp
*** www.GottaWriteNetwork ***
Gotta Write Network (http://www.gottawritenetwork.com/) is a promotional website for authors. It features genre book reviews, author interviews, Hot Off the Press ads and even an annual AuthorFest in June at the Schaumburg Twp. District Library in Illinois. Author web pages are inexpensively designed for quick exposure and are accessible to everyone who logs onto the website.
GWN is very interested in networking with Romance and Mystery authors and will publish their news releases right on page one. Authors may e-mail book review requests to Netera@aol.com. Include book title info, summary and format you are providing the reviewer. Do not send the book until Denise Fleischer requests it. Promotional material may be snail mailed to: Denise Fleischer, 515 E. Thacker, Hoffman Estates, IL 60194. Interview requests may be sent by e-mail to the above e-mail address. This has become a popular request, so there is a waiting list. To learn more about Denise's books log on to: http://www.gottawritenetwork.com/denisefleischer.html
*** Book Marketing with Fran ***
Book Marketing with Fran made its debut on Tuesday, March 21, 2006 on Achieve Radio. Host Francine Silverman talks with authors, publishers and publicists, providing listeners with a unique perspective on book promotion. The show airs noon to 1 p.m., MST.
To access Book Marketing with Fran, go to http://www.achieveradio.com and click >Click to Listen< at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives.
Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, was Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors. Upcoming guests include:
Lynn C. Tolson, Survivor's Story -- May 2, http://beyondthetears.com
and Kate Stormer, Children's books -- May 9, http://caseysworld.net
Fran is author of Book Marketing from A-Z and editor/publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com
*** Letters We Get ***
I particularly enjoyed this latest newsletter - not that I didn't enjoy earlier ones.
This one seemed to hit me at the right time.
Keep up the good work.
*** A Different Marketing Tool for Writers ***
Back in 1997, when I left corporate life to start Wooden Horse Publishing, I often had to explain why I felt another market directory was needed. After all, there was plenty of competition. Why should anybody switch?
Today, our customers have discovered the advantages of having information collected and presented by living, thinking humans.
In this era of voice mail trees, Internet forms and digital dead ends, people appreciate that they can pick up the phone and talk to a person – not at a call center, but someone who actually works on the data. They can ask questions or request that we add a specific magazine.
Other directories collect their information as cheaply as possible; either by sending out questionnaires for the publisher to fill out, or by contracting with publishing houses to receive computerized data feeds. Either way, the publisher makes all the decisions, not the directory, who should know better what their customers want.
And publishers decide on which magazines get included. That’s why you seldom see the lucrative in-flight, in-room and en-route magazines included in most directories; or the targeted magazines sent to credit card holders or members of enthusiast or travel clubs. Or those given out for free in stores or doctors’ offices.
However, Wooden Horse has them because we dig for every magazine we add. We send for the media kit, buy the magazines on the newsstands and talk to editors to get the information. And we do it anonymously. This means that our information is untainted – just like Consumer Reports(tm).
But to ensure that we do a high-quality job, we limit ourselves to magazines and only those published in the US and Canada. We have over 2,000 now and are adding new ones every day.
Also, we supply everything a writer needs: Not just contact information, but what the magazine is all about, who the readers are, the writer’s guidelines, and the editorial calendar. It’s all right there; you don’t have to click on a link and hope the information hasn’t moved.
Anyone who has used editorial calendars can tell you what a wonderful help they are. Imagine knowing exactly what topics a magazine is going to publish, and when.
Customers access this information on our website, where we also provide free information about new magazines and editorial changes. Our free newsletter further expands on events in the industry and you can subscribe by sending an email to email@example.com.
Access to the Magazines Database is by subscription in convenient durations:
24 hours for $1.99
7 day for $9.95
30 days for $29.95
6 months for $89.00
1 year for $149.00
Our next step is to make Wooden Horse as valuable to PR professionals and advertising agencies as it has been for writers. We are therefore adding such information as ad rates and trim sizes. We hope that by listening to our customers, we can build the absolutely best tool available.
From her home office, owner and publisher Meg Weaver sets the long-term direction of the company, while desperately trying to manage the day-to-day activities of a world-wide operation. Vendors, contractors and volunteers connect on the Internet to perform most of the complex tasks required to keep Wooden Horse up and running.
Meg wrote her first magazine article at age twelve and she never stopped. She has written fulltime and part-time, taught article writing in classes and one-on-one, consulted with startups, redesigns and through ownership changes.
With a BS in Electronic Engineering and day-jobs in engineering and technical marketing, it is not surprising that her writing beats are in the scientific areas: Medicine and health, consumer technology and electronics, all forms of engineering, hydrology; but she has also written for and about children, about local and travel destinations, people and company profiles, music, food and wine. Her passion is to take complex scientific subjects and make them understandable to lay people, both adults and children.
*** Helping Minorities & Others Find Their Voices in the Media ***
Hackensack, NJ, April 2006 - Everyone has something to say. Unfortunately, in our society everyone does not have the same opportunity to be heard. Many ethnic and multicultural writers become frustrated when they fail to find appropriate vehicles for their work. One has to wonder how many great writers are being stifled because they are not the right race, religion, ethnic group, or sexual orientation.
Enter Writer's Relief, a unique business that caters to these frustrated authors. "We spend an enormous amount of time researching and targeting appropriate markets for our clients' work, freeing up their time to write. In addition, we work with our clients to prepare their manuscripts to meet industry standards," says Ronnie L. Smith, president and founder of Writer's Relief. "We help fill in the blanks so that writers have more time to write."
For most writers, it is a very difficult task to place their work in appropriate markets. If you are a member of a minority group, the difficulty is compounded. Many writers who had previously had trouble finding their "fit" in print media have been published through their service. "We help writers find their markets," says Smith. "We offer our clients the opportunity to have their words shared on a variety of topics dealing with the current administration and its policies, world leaders, religious tolerances and abuses, and the violation of rights of the underprivileged and traditionally oppressed classes of people around the world."
Smith's team prepares and submits manuscripts for writers of all kinds. "Most writers are not good at promoting their own work," says Smith. "They're good at creating; we're great at marketing." In addition to helping writers prepare book proposals so they can query agents, Writer's Relief proofreads and submits poetry or short stories/essays to literary journals.
Writer's Relief does extensive journal research to find the perfect fit for each client so good writers of every race and creed have a chance to be heard. "We help writers find their markets," Smith says. Their extensive database is able to match each writer with magazines who give voice to often-voiceless writers through familiarity with markets specific to these often-neglected topics.
Literary journals have a 99 percent rejection rate, but Writer's Relief's track record defies the odds. "You often have to make 100 submissions before you get one 'yes,'" says Smith. "Each rejection brings you closer to acceptance." Out of their 325 current writer clients, Writer's Relief has gotten 300 of them published.
Writer's Relief was founded twelve years ago by Ronnie L. Smith, who created the business after a crippling bout with vertigo. As she slowly recovered through physical and occupational therapy, a friend asked her to submit the friend's poetry to magazines. "I'd literally crawl to the computer," Smith says. Much to her friend's delight, the poems were published in highly-respected journals.
Other clients followed, and a business was born. Soon, Smith moved from her mother's garage to larger offices. Today she has hundreds of clients and twelve employees, ranging in age from 19 to 83. "Our business is unusual in that we all still like to come to work every day and so do our dogs," Smith says.
Writer’s Relief has recently begun to publish a FREE email Writers’ Newsflash. This monthly newsletter features valuable information for all writers. It’s a great way to get updated information on new markets for your work, or to hone your grammar skills. Simply log on to their web site, and they’ll email your first FREE issue.
In addition to maintaining a worker-friendly job environment, Smith is proud of the work they do. "It makes me happy to give media voices to people who have none," says Smith, who is fearless when choosing to take on clients. Writers who have a lot to say but have not been able to find an outlet for a creative voice have a friend and mentor in Writer's Relief.
For further information, contact Writer’s Relief, Inc. at 866-405-3003 or visit them on the web at http://www.writersrelief.com Email Ronnie@wrelief.com
Ronnie L. Smith, President
Writer's Relief, Inc.
(866) 405-3003 (toll free)
*** Future Newsletters ***
In upcoming newsletters we will answer reader’s questions, share a new story or two, talk more about publishing, and provide additional writer’s tips. If there is any area of my life or work you would like to discuss, from autopsy to monkeys, just send me a note. Thanks for the read. : 0 )
Copyright©2006 Andrea Campbell If you wish to quote from here, fine, just attribute it to me and my web site.