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Andrea S Campbell

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Newsletter Dated: 10/31/2006 8:48:56 PM

Subject: Andrea Campbell—Soup*s On

Andrea Campbell’s Newsletter

November/December 2006

*** Greetings! ***
This newsletter is being sent to you because you are a writer, professional friend of Andrea*s, or a fan and reader of her books. If you are new to the list, welcome. There are a ton of newsletters and e-zines out there to read, thanks for requesting and reading mine.

Have questions, comments, or ideas for future publication? I look forward to your input and hope you will stay around to see new features in every
bi-monthly issue.
-----------------------------------------------------------------
In this issue:

• From the Author*s Desk
• Amazon Shorts Program by Terry Whalin
• Book Marketing with Fran
• To Write for Free—or Not by Linda Hutchinson


*** From The Author*s Desk ***

Welcome to fall officially and the turning back of the clock. For this night owl—yes, I work in the middle of the night—it means a little more time or at least it feels that way artificially for a while.

I’m full of thank you*s this issue because:

This has also been the season to nominate Andrea for things. For Arkansas locals, that means that this coming Friday, November 3, 2006, I am an Author Honoree for the Literacy Council of Garland County, Inc. To wit, I get to dress up for cocktails and hors d’oeuvres at Hot Springs Country Club, do a little reading, sell a few books, and meet folks who love to read. Thank you for the invite; I am very jazzed about attending!

I’ve also been nominated for the position of Director-Arkansas on the Mystery Writers of America-Southwest, Executive Board, for the 2007 term of office. Not an automatic election, I’m told, I’m still flattered just the same for any votes received. My job with them would be to: represent and promote MWA in my state, recruit new members, assist with local events, vote in chapter business meetings, and be available to help the President and Board. All the things I think I already do, because I can’t say enough about the great people in MWA anyway. A biography and ballot will be sent to members on or about December 1. Thank you for the honor again.

In addition, my dear friend and colleague, author Susan McBride, (we had a great interview with her in the last issue didn’t we?—thank you, Susan) has been kind enough to offer me a featured speaker mystery panel spot called The CSI Effect, to be given at a 3-4 p.m. on Friday, April 27, at the Romantic Times Convention 2007 in Houston next year. Who are they? RT publications have around 100,000 subscribers and the magazines are available in most chain bookstores. Here's the convention web site: http://www.rtconvention.com and the magazine web site: http://www.romantictimes.com Please think about attending and look me up when you arrive. Oh, yeah, after the event, at 7 p.m., I will join a group of eight mystery authors for a group signing at Murder By The Book, 2342 Bissonet St., in Houston. Find out more by visiting http://www.murderbooks.com closer to the date next year.

And remember, please visit my website for the book proposal entitled: The CSI Effect: How TV Crime Dramas Are Messing With Reality. The *CSI Effect* is an interesting but problematic phenomenon. It means that many TV viewers feel they have been educated in forensic science by watching popular shows like CSI—Las Vegas, Miami and New York, Bones, Crossing Jordan and others, true armchair detectives. Now these folks are winding up in the jury pool for our criminal courts and have unrealistic expectations about science and the law. My book details the disparity between TV crime dramas and fact, and how this is affecting real-life criminal justice. Please check it out at:
http://www.the-csi-effect.com Visit, take the quiz, and let me know what you think. I’ll keep you posted on the book proposal’s journey and more.

My book, Legal Ease: A Guide to Criminal Law, Evidence and Procedure (Charles C. Thomas Publishers) is going into a 2nd edition! I just finished the updated copy and we’re hoping to tap into the college text market, as this newest version will have questions and short assignments to augment the written materials. When Michael Thomas asked me to update, we hadn’t discussed this new focus, but I am thrilled to say they warmly accepted the concept and are going with it. I guess it goes to show that presenting a little extra to your publisher can sometimes work out in amazing ways. Thank you, Michael Thomas and crew, for your support.


*** Amazon Shorts by Terry Whalin ***

Amazon Shorts: Short literary works delivered digitally for 49 cents a piece.

The Amazon Shorts program has been around for at least a year. Frequently I meet published writers who do not know about it. Follow the link and get acquainted with this program. Why? If you get a group of authors together to talk “shop” about their books, if they are honest, I can almost guarantee they will tell stories about a book where they poured their heart and soul, yet it never did much in the marketplace. In other words, this great book never sold or had minimal sales. In other entries, I’ve talked about how publishers are looking for authors who will partner with them on these sales efforts for books. It’s the same situation with the editors. If they honestly discuss their books, they will mention books which were excellent, yet their disappointment in the author’s willingness to market and promote their own books. I’ve listened to both sides of this discussion and I know everyone has challenges to reach readers and sell books.

Amazon Shorts could provide a means for you to connect with more readers. Can you write a short, original nonfiction or fiction piece which is related to your book? If so, you can get it into this system. If you explore the program, you will learn it includes a number of bestselling authors such as historian David McCullough or novelist Danielle Steel. Explore their Frequently Asked Questions to learn how to begin the process. A minimum requirement is to have at least one product for sale on Amazon.

I believe there are many potential benefits for the author and the publisher. Here’s my story and you see how it will apply to your own writing life: Over a year ago, Book Proposals That Sell, 21 Secrets To Speed Your Success released. The book continues to receive five star reviews on Amazon and impact the people who want to catch the attention of traditional publishers and editors. Last summer I learned about Amazon Shorts, then purchased several of these books and studied them for their format, length and topic. It’s a step anyone could take related to their own subject.

I wanted to create a related product to Book Proposals That Sell through the Amazon Shorts venue. Over several days, I wrote an original nonfiction piece titled: Straight Talk from the Editor, 18 Keys to a Rejection-Proof Submission. It is a substantial length with numerous tips, stories and value for the reader. When I purchased several of these Shorts, I discovered some of them are “short” or less than 2,000 words. My Amazon Shorts submission is over 6,000 words. I sent it in late August then like any author, I waited for a response to my submission. When I didn’t hear anything within the four to six week period of their guidelines, I wrote the editor and gently asked if he received my submission and noted the time limitation of their guidelines. This editor wrote saying they had many submissions and asked for my patience (and affirmed they received my original submission). Yesterday, I received the Amazon contract and welcome packet. It will take a few more weeks (after I return my completed paperwork) for my submission to enter their program.

How will it work for me? The verdict is out and only time will tell. I’m eager to move ahead and explore it. Think about it for your own writing. Can Amazon Shorts become another method to attract more readers?

Terry Whalin has written more than 60 nonfiction books plus published in more than 50 magazines. He is the fiction acquisitions editor at Howard Books (an imprint of Simon and Schuster), and Terry encourages writers (beginners to pros) at Right-Writing.com. To help people pursue their own dreams of a published book, Terry has written Book Proposals That $ell, 21 Secrets to Speed Your Success.
Visit Terry’s blog at: http://terrywhalin.blogspot.com/2006/10/amazon-shorts-connect-with-readers.html

*** Book Marketing with Fran ***

Book Marketing with Fran is an Internet interview radio show on which Fran interviews authors, publicists and publishers on their best marketing strategies. The show airs live on Tuesday, noon to 1 p.m. (MST); 11 a.m., (PST), 1 p.m. (CST) and 2 p.m. (EST). During Daylight Savings Time, the show airs at 11 a.m. in Arizona, which does not change its clock. The archives are available 10 minutes after the shows ends. http://www.achieveradio.com. Click "Hosts" on the left and scroll down to Fran's show.


*** To Write for Free—Or Not ***

Put a bunch of writers in a room, virtual or real, and it won’t be long before at least two heated discussions ensue, typically: traditional publishing vs self-publishing, and whether or not to write for free.

I like to be paid for my work. I imagine that you do, too. There are times, however, when writing for free can have huge paybacks, whether that was the intended purpose or not.

Consider this:

You have a favorite charity. They need a letter written for the annual fundraiser. You volunteer to write it. Even though your name may not go on the bottom of the letter, the committee knows who wrote it and your name will go on their list of volunteers—which does go out to the masses on a regular basis. The committee is usually made up of local business people who may hire you to write copy for their sales campaigns. You’ve just gotten your foot in the door with them. Or, if they can’t hire you, they just might float your name around the lunch table to their friends who can. Or, the charity itself may hire you for upcoming fundraising campaigns.

You are an aspiring writer. You know you could be successful but you have no published clips. You can’t get any published clips because you have none. We’ve all been there. Consider writing an article for one of the many free article mills on the net. The first one I put out there a couple of years ago is still being picked up and re-published! Lately it’s been flying under the CarFax banner. Voila! Your first clip! Here’s a short list to try:

www.articlecity.com

www.goarticles.com

www.web-source.net

www.isnare.com

www.ezinearticles.com

www.articlesfactory.com

You have a product you’d like to test market. That product could be copywriting or letters from Santa or a school play. Target your market with your article and put it out there using the free article services. Track the responses.

Linda J. Hutchinson, a freelance writer, journalist/photographer, and copywriter, who lives in central Ohio with her husband and one-eyed cat. She writes for magazines, newspapers, trade journals, websites, newsletters and e-zines. A non-fiction book for writers, a children’s picture book, and a novel are in process. www.lindajhutchinson.com

Linda is also partnered with Audrey Shaffer representing The Writer's Chatroom Education and Support for Writers
http://writerschatroom.com
Writing Coach
http://www.audreyshaffer.com/coaching.htm


*** Future Newsletters ***

In upcoming newsletters we will answer reader’s questions, share a new story or two, talk more about publishing, and provide additional writer’s tips. If there is any area of my life or work you would like to discuss, from autopsy to monkeys, just send me a note. Thanks for the read. : 0 )

Copyright©2006 Andrea Campbell If you wish to quote from here, fine, just attribute it to me and my web site.


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