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Andrea S Campbell

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Newsletter Dated: 2/28/2009 11:36:48 PM

Subject: Andrea Campbell*s Soup*s On

Andrea Campbell’s Newsletter

March-April 2009

This newsletter is being sent to you because you are a writer, professional friend of Andrea*s, or a fan and reader of her books. If you are new to the list, welcome. There are a ton of newsletters and e-zines out there to read, thanks for requesting and reading mine.
In this issue:

• From the Author*s Desk
• Interview with Michele C. Hollow
• Join IAW

*** From the Author*s Desk ***

Want your new book to be featured in Soup’s On? Are you up for a Q & A interview to promote your publishing industry topic, or, are you just an enthusiastic reader or fan of books who has something to say? Tell me who you are and what your message is:

*** ***

Valerie Connelly, founder and owner of Nightengale Media, has launched—Where Book Videos Sell Books and explains here how it works:

In 2002, promotional book videos came on the scene as a means to marketing books. Yet until now, consumers had no centralized place to go to find these videos. The purpose and goal for is to amplify the impact and effectiveness of the book video concept to realize increased book sales online for authors and publishers.

We expect to become the definitive, most easily accessed, non-competitive, centralized online library of book videos. The site makes it easy for readers to make literary choices by watching book video promos from all producers on one completely categorized, comprehensive, fully optimized website. YourBookTube makes it easy for readers to purchase the book either from Your Book Tube Shop, a fully integrated, Amazon-powered book shop, or to go to the publisher's or author's linked bookstore.

Best of all, YourBookTube provides a non-competitive, beneficial tool to every contributor with FREE advertising, article marketing and reciprocal links. We've had a tremendous response so far, with more than 90 videos from Readerviews. We're nearing 300 videos on the site in less than a month's time, with new ones arriving every day.

More Benefits:
1. All uploads are FREE
2. All common video formats accepted.
3. Fully optimized site
4. Unlimited bandwidth
5. Categorized content for all common book genres.
6. Full video description included.
7. Viewer voting and reviewing options included.

All the book videos produced by Nightengale Media through their services use licensed music from Free Play Music "Freeplay Music eliminates copyright infringement anxieties by offering convenient and inexpensive music licensing services to production companies, prosumers [a music techie term meaning professional consumers] and individuals producing commercial works," explains Free Play Music founder, Scott Schreer.

In simple terms, book videos are commercials for books and effective commercials do their work in 30 to 60 seconds. Take longer than that, and the viewer mentally tunes out. On the internet, spending longer than a minute is rare. An effective book video needs engaging content revealed through pictures, music, text, and if appropriate, professional voiceover.

Go to to upload book videos to this centralized site where readers can find and view book videos easily and quickly.

Nightengale Media LLC is the parent company of Nightengale Press,, an independent book publisher since 2003 which will be publishing its 18th title early this year. Nightengale Media has also produced websites and videos for Nightengale Press authors, non-profit organizations, and other businesses over the years.

Readers, if you subscribe, tell them Andrea sent you please.

*** Interview with Michele Hollow ***

Michele is an ASJA colleague and author of The Everything Guide to Working with Animals—we’re happy to have her visit this issue.

Q.: Michele, what was the impetus for writing this book?

A.: I saw this book project listed on the ASJA (American Society of Journalists & Authors) website and applied for the job. I actually jumped at this opportunity. I love animals and thought the research and writing would be a joy. The book is “The Everything Guide to Careers with Animals.”

Q.: How long did it take you and what was your approach?

A.: It took me about 3 months to research and write. I know a lot of people who work with animals, and my technical editor—Dr. William Rives, VMD, was a joy to work with. I would spend mornings interviewing people either on the phone or in person. Then I would write the book at night when my son was asleep. I work around his schedule. (He was six at the time.)

I actually took a different approach from the other career books in this series. Adams Media sent me two books to follow. They had brief descriptions of jobs—very boring. The other information about getting a job was helpful, but the descriptions just didn’t do it for me. I told my editor that I wanted to talk to people who had these cool jobs. If you want to learn about being an animal behaviorist, a dog trainer, a rescue worker, etc., the best way to find out is to talk to the people who are doing these jobs. I covered a wide range of jobs. I even found a makeup artist for animal actors.

The best part was hanging out with these experts. I met so many wonderful people—people who love their work. I also got to hang out with the animals they cared for. My technical editor—Dr. William Rives, VMD—head vet and director of Wild Safari at Six Flags Great Adventure was wonderful to work with. It was also fun hanging out at Wild Safari. If I lived closer, I would be there almost every day.

Q.: You've obviously done a lot of interviews, can you tell Soup's On readers something about that process?

A.: This book is new. It will be in stores mid March. I just got the advanced copies. For my other book, a children’s biography about the Grateful Dead (Enslow Publishers), I must admit that I was nervous at first. I then relaxed and enjoyed talking to reporters. I have found that many people are interested in these topics. I’m starting to get good feedback from editors and reporters who want to review this book. I occasionally write for Cat Fancy and Dog Fancy, and both of my editors want to review the book. Also, the Star-Ledger (NJ’s daily) wants to review it too. I just got some positive feedback from the pet columnist over there.

Q.: What do you hope to achieve by writing this book?

A.: I would like to specialize in writing about animals. Truly hanging out with the experts and the animals was so much fun. When I was a kid, I volunteered at and took zoology courses at the Bronx Zoo in NYC. I love animals and want to focus my writing about everything from wildlife conservation to pet care. I just had an article published in The NY Times on wildlife conservation. I’m starting a website at on pets and wildlife. That will launch in two weeks. And, I’m hoping to write more books about animals. I also have info about my books and animal articles on my website,

Q.: Do you have animals yourself?

A.: Yes. I have a cat named Mr. Earl Gray. We (my husband and I) found him 11 years ago on our doorstep. He had a badly broken leg and was quite scrawny. We opened the door and he hobbled in. It was a Saturday night and the vet was closed. I called the vet on Sunday, and he told me to take him to a specialist because the break was bad. That was 11 years ago. It was odd that he showed up then. A week prior, my cat of 20 years died. I was planning on getting another pet, but I thought I would wait a bit.
I grew up with dogs and a cat that I found. All of my pets were strays.

Q.: Did you use the services of an agent to sell the book?

A.: Not exactly; I got this gig through ASJA (American Society of Journalists & Authors) Freelance Writers Search. It’s a job listing for ASJA members. I applied and got the job. An agent, Bob DiFiorio, listed the job. He handled the contracts, and was very nice to work with.

Q.: What about your publisher Adams Media—what was your experience with them?

A.: My editor, Lisa Laing, was easy to work with. We corresponded mainly by e-mail. If I called or e-mailed and she wasn’t there, I got a quick response—usually within a day. The copyediting process was painless.

Q.: Will you be supported with publisher promotion?

A.: Unfortunately, Adams is not going to do any publicity. They sent me extra books to send to media. I was told that the career guides are not marketed, which is a shame in this economy. As a freelance journalist, I know a lot about publicity and marketing. I have done some public relations and marketing work. This is my second book. I learned a lot marketing my first—and the reaction was great. However, that was a biography on the Grateful Dead for kids. So, that drew a lot of interest. This book is also getting attention because a lot of people love animals.

*** Join IAW ***

Need publicity for your writing and business?

The International Association of Writers, Speakers, & Experts connects you with journalists (through their database of experts to the media--so that you'll be contacted for quotes and articles), meeting planners (through the speakers' bureau, so that conference organizers and meeting planners can book you for talks), bloggers and book groups (so that they can get in touch with you about your new book), literary agents and publishers (so that they can look at your queries and contact you if they want to acquire your manuscript) & more. Plus a chock-full email newsletter with special reports, ebooks, audios, and articles each and every week! Most organizations charge thousands of dollars for each of these services purchased separately--but through the IAW, you can list yourself in all these profiles, and access all the information, for just $149/year—$12 per month.

Plus you'll also get director Fern Reiss's Publishing Game Workshop audio edition (a $200 value) and her Expertizing Overview audio (a $100 value) as well as several bonus special reports. Guys, this is a great deal—check it out!

*** Future Newsletters ***

In upcoming newsletters we will share a new interview or two, talk more about publishing, and provide additional writer’s tips. Thanks for the read. ;)

Copyright©2009 Andrea Campbell If you wish to quote from here, fine, just attribute it to me and my web site.

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