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Newsletter Dated: 6/30/2009 10:07:31 PM
Subject: Soup*s On
Andrea Campbell’s Newsletter
This newsletter is being sent to you because you are a writer, professional friend of Andrea*s, or a fan and reader of her books. If you are new to the list, welcome. There are a ton of newsletters and e-zines out there to read, thanks for requesting and reading mine.
In this issue:
• From the Author*s Desk
• Interview with Francine Silverman
*** From the Author*s Desk ***
• Want your new book to be featured in Soup’s On? Are you up for a Q & A interview to promote your publishing industry topic, or, are you just an enthusiastic reader or fan of books who has something to say? Tell me who you are and what your message is: firstname.lastname@example.org
• I’ve heard a lot of lambasting about the Examiner’s pitiful pay—yes, it is bad. Home and Living Examiner (National) at:
http://www.examiner.com/x-702-Home-and-Living-Examiner is my venue.
For me personally, I look at it this way. I can write a blog and receive no funds at all. Or, I can work this like a business. For example, if a company owner/founder/inventor has a product and they want me to write about it, they send me a sample. (I consider writing about a product akin to endorsing it and feel my Readers depend on me for an honest comment and appraisal.) After I test it out, I create a Q & A type interview and run the piece with a headshot of the interviewee and lots of graphics. I also get a promise from the vendor to help drive traffic to the site by either using the share box, leaving a comment, creating a link, taking a subscription, voting me a favorite or all of the above. I’ve had big clients: Benjamin Moore paints, Ace Hardware, ELLE DECOR, Sure-Fit, Linda Dano Home Collection & QVC, among others. I enjoy the process, am learning a lot about interiors, and make some money—which is growing—every month.
*** Interview with Francine Silverman ***
Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited was just published by McFarland & Co. Compiled by Francine Silverman, the resource book is designed to take the guesswork out of contacting hosts.
Q.: Francine, for Readers who don’t know you, could you tell us a little about your background?
A: I am a former newspaper reporter turned travel writer who penned two local guidebooks, Catskills Alive (2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing. Not knowing how to promote these books, I decided to start an ezine called Book Promotion Newsletter. I began with 10 subscribers and sent them each a questionnaire with my burning questions. Within time, this bi-weekly newsletter grew into hundreds of subscribers, many of whom completed the questionnaire. In 2005, I realized I had such clever subscribers that I took the best marketing strategies of 325 of them and put them into a book, Book Marketing from A-Z (Infinity Publishing 2005).
Q.: What gave you the idea to write about this new book? How is it organized?
A: A few years ago, I started a radio program called Book Marketing with Fran (now defunct), on which I would interview authors about their books. One day I had lunch with a subscriber who suggested I package all my services. So I proposed a package to my subscribers: for one price they would receive the newsletter, be invited on my radio show and become a member of my on-line publicity service. This membership service has grown by leaps and bounds to a current 172 clients. After placing my clients on hundreds of radio shows, I had so many radio contacts I decided to put them in a book. Talk Radio Wants You is organized into 40 categories ranging from Addiction to Women. Each entry contains the shows theme, guest criteria, contact information, host's idea of best and worst guests, who gets invited back and the host's bio.
Q.: How should authors use this information?
I always say that authors and radio go together like coffee and cake. Authors are always welcome on radio and hosts are generally very good about touting their books and their websites. Radio should be part of any author's promotional campaign and Talk Radio Wants You takes the legwork out of investigating shows.
Q.: What can you say about the state of publishing today in your viewpoint?
A: More and more people are self-publishing because they can't interest a publisher or are in a hurry to be published. For Book Marketing from A-Z, I went the route of print-on-demand and was not happy with the result. I realized too late that you must have a professional editor and someone who knows how to format a page; otherwise, your book will be published just as you prepare it, i.e., if you have typos they will be appear in the book. The good news is that radio hosts rarely distinguish between self-published and traditionally published authors.
Q.: Can you tell us who your publisher is and how it was to work with them?
My publisher is McFarland & Co., a well-respected traditional publisher of scholarly and reference books. The downside is the long time between acceptance and publication. The advantage is working with people who know what they are doing. The publisher has a large staff, some of whom handle publicity. The publisher's major market is libraries so that's a large chunk of promotion I don't have to do. Also, the publicity department urged me to provide my market information so the publisher could send them copies of the book (at their expense). It's been a pleasure working with them. Whenever I have a question, I email the editor and he gets back to me the same day.
Q.: What can a publicist do that an author can’t?
An author doesn't have the time to research the various markets. The publicist has contacts. Also, some folks are more receptive to receiving materials from publicists than from individual authors.
Q.: Would you like to talk about your e-newsletter?
Book Promotion Newsletter is a bi-weekly interactive ezine that has come out every other Wednesday since March 2003. The subscribers contribute articles, marketing tips, good news, and information of interest to authors. The annual fee is only $7.50. Please visit http://www.bookpromotionnewsletter.com for more information.
*** BookBuzzr ***
My friend, Sandy Beckwith who runs a writer newsletter, Build Book Buzz available at:
http://www.buildbookbuzz.com—and my new friend, Tony Eldridge, creator of the blog Marketing Tips for Writers, turned me on to a service called BookBuzzr.
BookBuzzr allows you to put a sample of your book online with a turn-the-page feature.
Tony has the down-low on his blog: http://blog.marketingtipsforauthors.com/2009/04/bookbuzzr-how-to-market-your-book-on.html and here’s some comment from Tony too:
I added Chapter 1 of my novel, The Samson Effect, to the BookBuzzr widget for a post that the BookBuzzr creator did on my blog. When I saw the number of views that the widget had, I decided to add my whole serial release of The Samson Effect to the BookBuzzr format. Now, when I release a new chapter of my novel each week, people can also read it in the BookBuzzr format and all I have to do is unlock the next chapter to make it viewable. When they find a way to have the search engines index the content of the BookBuzzr, they will have the ultimate marketing tool for authors.
Bio: Tony Eldridge is the author of the award winning action/adventure novel, The Samson Effect, which Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the creator of Marketing Tips for Authors, a site that publishes free tips and videos to help authors learn marketing techniques for their books. You can read the serial release of The Samson Effect at http://samsoneffect.marketingtipsforauthors.com/
*** Future Newsletters ***
In upcoming newsletters we will share a new interview or two, talk more about publishing, and provide additional writer’s tips. Thanks for the read. : 0 )
Copyright©2009 Andrea Campbell If you wish to quote from here, fine, just attribute it to me and my web site.