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Andrea S Campbell

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Newsletter Dated: 8/31/2009 8:58:48 PM

Subject: Andrea Campbell*s Soup*s On

September-October 2009

*** Greetings! ***
This newsletter is being sent to you because you are a writer, professional friend of Andrea*s, or a fan and reader of her books. If you are new to the list, welcome. There are a ton of newsletters and e-zines out there to read, thanks for requesting and reading mine.
In this issue:

• From the Author*s Desk
• Fern Reiss Opinions
• Merriam-Webster New Words
• Free Promo Op
• Best Info This Month

*** From The Author*s Desk ***

Only one plug from me this issue. It is last call for registering for my e-class. Publish That Book begins September 7, 2009. (Although it is a holiday, nothing is required of the student on that day.) I know the economy is bad, but books are selling.

WOW! Women on Writing presents:
PUBLISH THAT BOOK: How to Write a Nonfiction Book Proposal That Sells

This from previous students:

I really enjoyed the class and the discipline it required. I work much better under pressure and that pressure was two-fold: time and quality. Your encouragement and the input from the others helped me to see my project with new, fresh eyes. I’d been working on this rewrite for so long I had become stymied. —Winnie

I LOVED the assignments. You forced me to re-do things I thought I had already done and re-think things I had already spent a lot of time on. And I ended up with a clearer picture of what I'm doing and where I need to go. I even found the journaling helpful—not normally my favorite thing. —Pamela

Start date: September 7, 2009

For more information and to register:

Limited to ten students. Andrea's students get published!

*** Fern Reiss Opinions ***

Q.: Fern, you have been in the business of expertizing for quite a while. What would you advise writers who are looking to get published today in this difficult climate?

A.: The publishing world is in the worst quagmire it's ever experienced. But books are still being published, so writers shouldn't give up hope! The best advice I can give to writers who are seeking publication is, be sure you have a solid platform before you start the process, and be sure you've planned your publicity. Publishers today are *not* publicizing books, and bookstore shelf life is a paltry four months—so if you don't have a publicity plan for your book, it's not going to get any attention. It's a shame to go through all the work of writing a book without making plans for its publicity after it's published.

Q.: Another economic-related question if you don't mind: what are some things that writers can do to keep the income coming in between books or while waiting for new business?

A.: The trick is always to have some kind of passive income that's producing money even while you're between projects. Write up a series of special reports on your topic, and sell them for a few dollars each from your website. Offer consulting in your area of expertise. Put together an online class on your topic that works via autoresponders, so that you can develop the content once, and sell it whenever someone wants to buy. Writers have always sold their expertise in the form of books, but you can also put your expertise into other written forms, and use those sales to weather the gap between booksales.

Fern Reiss runs the Expertizing Publicity Forum ( where authors and businesses pitch top journalists each week via email, and directs the International Association of Writers ( offering publicity vehicles to writers (speakers' bureau, journalist database, literary agent forum, syndicated article directory) for $149/year.

*** Merriam-Webster New Words ***

Merriam-Webster put these new words into their Collegiate® Dictionary, Eleventh Edition, how many of them do you know?

Many of the new words address: concerns about the environment (carbon footprint, green collar), government activities (earmark, waterboarding), health and
medicine (cardioprotective, locavore, naproxen, neuroprotective), pop culture (docusoap, fan fiction, flash mob, reggaeton), online activities (sock puppet, vlog, webisode), as well as several miscellaneous terms such as haram, memory foam, missalette, and zip line.

Check out a few of the new words—look them up at:

• acai
• carbon footprint
• cardioprotective
• earmark
• fan fiction
• flash mob
• frenemy
• goji
• green-collar
• haram
• locavore
• memory foam
• missalette
• naproxen
• neuroprotective
• pharmacogenetics
• physiatry
• reggaeton
• shawarma
• sock puppet
• staycation
• vlog
• waterboarding
• webisode
• zip line

*** Free Promo Op ***

Author Meeting Place ( is a meet and greet site for authors to assist each other in their locales in exciting marketing ideas. Advertising your book is free. The owner, Anastasia Cassella-Young, puts up your own individual page for free to share all the information you want to with possible visitors to the site. You use your page link (from your state/country) to advertise all of your information in one spot. This site will remain free with no hidden fees. The site is supported solely by Anastasia Cassella-Young, Owner. Please come by and visit authors that you are familiar with and also to view other authors in your area. Please submit a free book submission by going to the book submissions page.

*** Best Info This Month ***

Here are a couple of the best ideas I’ve read this month:

• ...whip up a one-pager, an easy form that summarizes your platform… A one-pager lists and illustrates in two columns your publication credits, media experience, speaking credentials, professional affiliations, online readership, notable education and awards won. Carry it to conferences and literary events. Any time you’re pitching a book, you’ll want to include your one-pager to make a bigger impact and demonstrate your marketing savvy.

• MYTH 3
IF YOUR BOOK HAS BEEN ACCEPTED BY A MAJOR PUBLISHER, IT MUST BE PERFECT JUST THE WAY IT IS. From the 7 Biggest Myths of Publishing (Know the Truth) by Elizabeth Sims on the Writer’s Digest site.

• WordHustler is the world's first online submission management platform for writers. John Singleton and Anne Walls are two writers who grew tired of the traditional method of submitting work to publications, literary agents, publishers, writing competitions and more, so they invented a way to do it better and more cost-effectively. Simply upload your manuscripts to your free WordHustler account, research and select markets from the free database of 4,500 agents, publishers, contests, and publications, then WordHustler takes care of all the physical printing and shipping of manuscripts for you.

WordHustler offers sophisticated manuscript tracking, cover letter clinics, and helpful interviews with agents and editors on their blog, WordHustlerInk. WordHustler also solves the hassles related to International Shipping and postage, which is why 5,000 writers from all over the world have already used them to send out over 30 million words.

The best part is that using WordHustler saves you time so you can do what you're supposed to be doing: WRITING. WordHustler's goal is to make the submission process more organized for writers AND the markets who receive their work. In fact, called them “The for the publishing industry.” Try them today!

Anne Walls
Founder Creative Director - One Click to Destiny

• Reporter's Source
A free service, Reporter's Source connects journalists and other members of the media with businesses and individuals for stories, shows, and more.

About the site: Reporter's Source is a family run business of industry professionals who have combined their talents to provide a quick and easy service for reporters facing a deadline, casting agents looking for new talent, and businesses or individuals trying to expand their market impact.

The creators have 17 years in television news producing and more than 10 years running a multi-million dollar manufacturing company. They are committed to helping professionals in the news and entertainment industry gain fresh sources from companies and individuals.

How it works for sources: If you are interested in potentially becoming a source for a journalist, simply subscribe to the newsletter (which you can do on the homepage). You'll receive a daily email containing inquiries from members of the media, and if you have information pertaining to their inquiry, you can send over a brief synopsis of information that Reporter's Source will forward to the journalist.

How it works for journalists and other members of the media: They simply fill out the "Find A Source" form found on the Reporter's Source homepage.

The site also includes a message board where members can post story ideas for reporters, as well as a separate section listing ongoing writer requests.

Reporter's Source
About FiledBy, Inc.

FiledBy, Inc. is a digital marketing company providing membership sites, web tools and community building solutions to content creators—authors, writers, illustrators and photographers—and their fans. The Company, based in Nashville, TN, has launched its flagship site, FiledBy, the most comprehensive online marketing platform and directory of published author web pages on the internet.

FiledBy is now in Beta. Any author with a book published in the U.S. or Canada can join for free, manage and enhance their pages, promote their books, check for accuracy, provide corrections and much more.

FiledBy was co-founded by Peter Clifton and Mike Shatzkin. Both Peter and Mike share a passion for authors, artists and their work and have spent many years in the publishing and media businesses. The company was started to provide every author with the tools to market successfully on the web.

We look forward to working with you to build the best online author community!

*** Future Newsletters ***

In upcoming newsletters we will share a new interview or two, talk more about publishing, and provide additional writer’s tips. If there is any area you would like to discuss, just send me a note. Thanks for the read. :))

Copyright©2009 Andrea Campbell If you wish to quote from here, fine, just attribute it to me and my web site.

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