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Rita P Hestand

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Welcome to Rita's Newsletter! You are invited to subscribe to my newsletter where I'll endeavor to inform,and entertain you with tidbits of information on the ebook fronts, on publishing in general, on authors of interest. Where do you buy ebooks, how do you read them, who writes them, and what's new and interesting in the world of books.
Newsletter Dated: 2/17/2005 11:37:49 AM

Subject: How do you the reader decide to buy


Hello everyone,

Okay, writers as a whole invest in their own covers, their own ads, and a lot of their time to try to get the word out to you, the reader. But what is it
that grabs you?
Is a cover what you judge a book on? Nice covers are expensive to the writer if they purchase their own. I do. My books are character driven, so I like to have those characters come alive for you. I want people on my covers. A good artist is expensive these days, especially for ebooks. YOu can expect a brand new cover for Pretend Mom. A real make-over, check it out here...ritahestand.com/Books1.html
Perhaps you go by the blurb on the back of a book or on the author's site. However, as good as writers may be, sometimes the blurb just doesn't catch the eye.
Is it word of mouth? A friend read a good book, you want to try it. Now that makes sense, I suppose, that is if your friend has the same taste as you, it does.
Does the author offer free things on her site?
Does this catch your attention? If we are honest, the word free usually catches everyone's attention, so I'd say this is a big plus.
Do you usually shop at one particular publisher? Or do you even visit a publisher's site?
Do you hunt for the author or the book. Do you use search engines? There are so many ways for a reader to buy these days that promoting the books are mind boggling.
All authors want to reach readers. But in order to do this we need your input. We need to know what kinds of books you like, what catches the eye, and why you finally decide to buy the book. Of course if we had the answers we would all be up there with Stephen King and Nora Roberts in sales.
Ebooks are just catching on, the newer, younger generation will probably buy all their books on line one day. But until that happens, the pioneers of the ebook industry will struggle along with their own brand of marketing. It would seem that as big as the internet is...world-wide, that sales would not be a problem. However, just getting people to purchase on-line can be a problem. Not everyone is familiar with the many formats that are available. Not everyone wants to read a book on line, nor have they a fancy little reading devise. Although, at this point I'd like to recommend everyone visit Ebookwise. They have the Reader that will totally delight you. I have two myself. I can't recommend the reader enough, and it sells for under $100. Why do I like it? It has great lighting, it is big enough to read comfortably from, you can take it anywhere, it has it's own case. The charger lasts forever, it holds several books at a time, and it's fun. Need I say more. Check it out at:
www.ebookwise.com. This is the reader of the future. Yes, it's bigger than the Franklin, or a pda, but that's what makes reading from it, so comfortable. It is an excellent way to read your books.
Why invest in a reader when there are plenty of print books? Because as I said, it's fun, it's really a neat way to read a book. If you are allergic, as I am to ink, it is the ONLY way to read a book.
I would not recommend this product if I hadn't bought it, tried it and loved it.
That said, I've talked about buying on line before, but I can't stress enough that it is simple and usually safe. Buying direct from a publisher is usually cheaper unless you find an on line store having a sale like Fictionwise.
I encourage you all to set up a small account on PayPal. Boy, I'm really plugging some places today, aren't I. But seriously folks, if you have a small private bank account that you use for your own personal buying, use it on PayPal to buy things like books. Don't use a large account. Keep it small and for this purpose. It's safe and I really don't think anyone is going to bother you if you keep a small bit of money in this account. Use it to purchase things on line. Anything.
There are some things that have come to my attention when I buy on line that can be disturbing but not enough to deter me from buying. First of all, when you are taken to the shopping cart, you are ready to buy the product. Most on line shopping carts deal only with your personal information and are safe, you'll notice the little lock in the bottom right hand corner of your browser. If it's locked, then it is safe to buy on this site. The one thing a lot of these places don't tell you is the information about what you are buying until you have purchased the product. That's mainly because it is set up for your information, not theirs. After you have made your purchase then you can select the download of your choice. The biggest problem with this is that they don't tell you this is how it works. But rest assured you will get your choice of download formats.
Purchasing on line can be easy, fun and an adventure, if you know what to expect.
I hope I've given you ideas. I hope you'll go buy something today on line and experience how easy it is to shop this way. It's the way of the future.
Good luck and good book hunting.
Love to all
Rita Hestand


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