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Cyrus Webb

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TO YOU, FROM ME, is a comprehensive look at C. A. Webb's activities within the Arts. It provides information to keep others abreast of events that C. A. Webb is participating in, as well as new projects. You may contact Webb at (601) 896.5616.
Newsletter Dated: 10/7/2009 2:07:44 PM

Subject: Wal-Mart in Pearl, MS Participates in National Read for the Record Program

FOR IMMEDIATE RELEASE

Wal-Mart in Pearl, MS Participates in National Read for the Record Program

Contact: Cyrus A. Webb, President of Conversations Book Club

cawebb4@juno.com 601.896.5616

On Thursday, October 8, 2009 book lovers all across the United States will be participating in Jumpstart's "Read For The Record" campaign to encourage reading. MS native and Conversations Book Club President Cyrus Webb will be joining others in taking part at such an event at the Wal-Mart Supercenter in Pearl, MS from 10-12p.m.

"I am excited to take part in this life-changing event," says Webb, 34. He has worked with this particular Wal-Mart since January 2009 in promoting reading, choosing it to host a booksigning event for New York Times Bestselling author Carl Weber during his visit with Conversations Book Club. "Any opportunity to encourage reading and inspire children is what our organization is all about."

Jumpstart’s work with Walmart brings a critical retail presence to support Jumpstart’s Read for the Record, presented in partnership with Pearson, which shines a national spotlight on literacy by creating the largest shared reading experience.

Jumpstart’s Read for the Record is a celebration of reading, community service and fun to raise awareness about the importance of reading with young children to ensure they learn crucial early language and literacy skills to succeed in school and in life. The campaign also raises funding to support Jumpstart’s yearlong work with preschool children in low-income communities where Jumpstart is working toward the day all children enter school prepared to succeed. This year, Jumpstart’s Read for the Record has set out to break Jumpstart’s reading record as adults read the same book on the same day to more than one million children across the country.

The official campaign book for the 2009 Read for the Record is a special, limited edition of the Philomel Books classic The Very Hungry Caterpillar, by Eric Carle. The commemorative book includes a foreword with messages from Matt Lauer and Meredith Vieira of NBC’s TODAY Show, Tony-, Emmy- and Golden Globe-winning actress Mary Louise Parker, and entertainer, actor, author, recording artist, two-time Grammy Award winner, and NAACP Image Award winner, LL Cool J. Walmart stores nationwide are offering the official limited edition copy of The Very Hungry Caterpillar in support of Jumpstart's Read for the Record. All net proceeds from the book sales* will be donated to Jumpstart.

Jumpstart’s Read for the Record will be kicked off on October 8 on NBC’s TODAY Show with celebrity readers; the launch is followed by marquis events throughout the country in Atlanta, Boston, Chicago, Los Angeles, New York City, San Francisco and Washington, D.C. Grass roots organizing efforts will also result in thousands of events planned in homes, schools, libraries, parks and community centers across the country.

Over the past three years, more than one million people have taken part in this record-breaking Campaign. Jumpstart’s Read for the Record has raised more than $3 million to support Jumpstart’s mission and more than 500,000 books have been donated to children in need.

This is one of many literary event Webb and his organization will be participating in across the country in October 2009 as part of The Write Stuff Literacy Campaign (see www.thewritestufftv.com).

To find out more about the overall event at the Wal-Mart Supercenter in Pearl, MS, call 601.939.0281. Webb can be reached using the information above.


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