AuthorsDen.com   Join (Free!) | Login  

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Michael Charles Messineo, iElisabeth Barstowe, iArthur Jackson, iMaria Daddino, iGwendolyn Thomas Gath, iLakshmi Sharma, iBonnie Milani, i

  Home > Marketing > Stories
Popular: Books, Stories, Articles, Poetry     

Brenda Nixon

· Become a Fan
· Contact me
· Books
· Articles
· News
· Stories
· Blog
· 7 Titles
· Save to My Library
· Share with Friends!
·
Member Since: Mar, 2007

Brenda Nixon, click here to update your pages on AuthorsDen.




Featured Book
13 Cars in 13 Years
by Herman Yenwo

This book is an action packed thriller that will hold your attention as you read to various dramatic events written in chronological order...  
BookAds by Silver
Gold and Platinum Members


Featured Book
How To Wash A Puddle
by Edie Batstone

Edie Batstone's first book of colourful picture poems invites us to jump into a child's world of wonder and possibility, just as a child jumps into a puddle - knowing onl..  
BookAds by Silver
Gold and Platinum Members



   Recent stories by Brenda Nixon
· Are You Twitterpated?
· Book Giveaway at Vonda Skelton's blog
           >> View all 3


Share    Print  Save   Become a Fan


Market Yourself With No Money
By Brenda Nixon
Friday, September 26, 2008

Rated "G" by the Author.

Share this with your friends on FaceBook

In this economic crisis, small businesses need creative ways to promote their services and products. Discover low- and no-cost ways to keep your business before the buying public.

Whether a butcher, baker, or candlestick maker, you must promote your business; it’s your survival. We’ve heard, "It takes money to make money," but how do you market a product or service with no cash? If you’re starting a small or home-based business, try these tips:

Use your Voice. Announce to friends, neighbors, relatives, internet social networks and former coworkers what you do. Tell them of your product or service even if they’re not your target client. I utilize the free social networks on facebook and twitter to alert others to my speaking services or upcoming booksignings. Add a promotional line to your fax cover sheet, E-mails, or envelopes. I include "Brenda Nixon, your speaker for family events" on my fax cover sheets. My E-mail signature line always has some message about upcoming books or free discipline tips on my website.

Give Away. It’s a paradox; to stimulate income you must give away. We recognize this in supermarket samples and manufacturer coupons. If your business is making candles, donate one to be an event’s door prize. If you’re developing your massage therapy business, donate a gift certificate for a free massage to a health fair.

Move Outside. Get out of your comfort zone and involved with civic organizations, university events, or church groups that are unfamiliar to you. Join associations that force you to mingle with new people.

Do the Obvious. Get business cards, stationary, and laptop. These tax-deductible items make you feel professional. If you don’t have the revenue for business cards try www.vistaprint.com, where cards are free.

Follow Through. After contacting a prospect, follow up with a "Thanks for your time" card. Then, allow a reasonable period to pass and reconnect with her for a purchasing decision. Also, send periodic thanks to current customers. Does this courtesy translate into smart marketing? You decide. Would you rehire the speaker who sends you a note of gratitude and offers to serve you again or the one who took the check and ran?

Be Patiently Persistence. I often read this Shakespeare quote taped to my computer, "Wisely and slow; they stumble that run fast." When discouraged because my E-mails, calls, or contracts aren’t returned, I read his counsel. It gives me the tenacity to keep trying.

Much of entrepreneurial promotion is creative energy and practice. Both of these are affordable.

©Copyright 2008, Brenda Nixon.

Brenda Nixon partners with organizations to attract and empower parents. She is a popular keynote speaker on parenting/family issues and the author of The Birth to Five Book (Revell). More on her bio and book are at:
www.BrendaNixon.com.

 

 

 


Want to review or comment on this short story?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!






The Frugal Book Promoter: Second Edition by Carolyn HowardJohnson

Bestselling, multi award-winning and Dan Poynter recommended book, The Frugal Book Promoter, is available as paperback (www.budurl.com/FrugalBkPromo) or e-book (www.budurl.com/Frug..  
Featured BookAds by Silver
Gold and Platinum Members


How to Get on the News Without Committing Murder by Beverly Mahone

This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly relea..  
Featured BookAds by Silver
Gold and Platinum Members


How to Get on the News Without Committing Murder by Beverly Mahone

This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly relea..  
Featured BookAds by Silver
Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
AuthorsDen, Inc. All rights reserved.