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Robert b Carter

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The Balanced Innovator - Turning Ideas Into Reality
by Robert b Carter   

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Books by Robert b Carter
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Publisher:  Wheatmark ISBN-10:  1587369508


Copyright:  January 2008 ISBN-13:  9781587369506

The Balanced Innovator shows readers how to understand the importance of achieving the What, How, Why Balance, but also how to measure it and what to do to achieve it. Carter will challenge us to think beyond world class performance, to irreleventize our competition, to listen to the chorus of the customer and that everybody in an organization is responsible for business growth.

The Balanced Innovator

Robert Carter was trying to understand the reasons why certain new product developments succeed, while others fail. With uncanny consistency he found that organizations were strong in either design and development, or in business process and planning, or in sales and marketing, sometimes in two out of three but rarely in all three. On those rare occasions, the new product development was a success.  When one or more factors were weak, the project failed.  Buoyed by this discovery he took the research into new fields like new business proposals, sports teams, and even into personal and career development.  People and organizations that understand, execute and demonstrate strengths in all three are much more successful than those who are weak in one or more factor.  Carter calls this the What, How, Why Balance, where success depends on not only understanding what to do, or how to do it, but equally on why.
The Balanced Innovator shows readers how to understand the importance of achieving the What, How, Why Balance, but also how to measure it and what to do to achieve it. Carter will challenge us to think beyond world class performance, to irreleventize our competition, to listen to the chorus of the customer and that everybody in an organization is responsible for business growth.
"Carter is The Balanced Innovator, his experience, knowledge and expertise gives him an edge when digging into the corporate innovation process.  His perspectives are invaluable to both individuals and companies seeking new growth opportunities."-
Jim Jindrick, Mentor-in-Residence, Eller College of Management, University of Arizona.
Christina Mercer, A Six Sigma Black Belt at Raytheon added-"The Balanced Innovator has many applications besides innovation.  I assessed my own What, How, Why Balance and made a bold but exciting career decision that I would have probably ignored otherwise."
Though he had never intended to write a business book from his original powerpoint charts and jottings, Carter is now hooked, already close to finishing his next book, a parable about Six Sigma and Innovation called
The Sigmavators, but also following up on The Balanced Innovator with a broader book called The Balanced Life.


At age twenty three, Winston Churchill wrote in an unpublished paper on oratory, The Scaffolding of Rhetoric, “Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” I believe in the principles and ideas in The Balanced Innovator. I have tried them and seen them work. I have seen time and again that success depends on the balance between our intellectual, organizational, and human factors—in other words, a balance between what we do, know, and understand; how we do things and learn; and especially in why we do things. This balance between the What, How, and Why is the key to success in life and especially in Innovation. Why we do something validates What we do and How we do it, and vice versa.
Success is also dependent on strong, positive emotional connections, and those are driven by purpose and passion. Without purpose, we don’t know why our actions are important; if we don’t understand why things are important, we have little or no passion for them. All the skills, knowledge, and experience in the world (the What factors) mean little if we have no emotional connection, passion, or purpose (the Why factors). Likewise, passion and purpose with low skills, knowledge, and experience is equally doomed to failure. How we organize ourselves to complete our actions and develop our skills is the third key factor. To achieve success, we need to balance the What of our intellectual strengths with the How of our organizational skills and the Why of our human factors. I call this the What, How, Why Balance, and I’ve used it as the basis for many of the themes in The Balanced Innovator.
The greatest and most successful people in history had this balance; they knew what to do, how to do it, and why they were doing it. In other words, they had knowledge, skills, and a purpose.
Author and Pastor Rick Warren is balanced. As of September 2007, his book, The Purpose-Driven Life has spent 236 weeks on the USA Today best-seller list and is one of the most popular nonfiction books in history, selling more than 25 million copies. Why? It appeals to people all over the world by helping them achieve a purpose, which is done in part because of the balance between their intellectual, organizational, and human (and in this case, spiritual) factors. Former British Prime Minister Margaret Thatcher was balanced, and so was the first president of the United States, George Washington. Industrialists Henry Ford and John D. Rockefeller, and inventor Thomas Edison were also balanced. So, too, are TV personality Oprah Winfrey, movie director Stephen Spielberg, and composer Andrew Lloyd Webber.
American industrialist Andrew Carnegie was at one time the richest man in the world. He knew what to do and how to do it, and he knew why it was important for him to succeed. He spent the first half of his life amassing a vast fortune and the second half giving it all away again; both actions were always part of his plan. He had the intellectual, organizational, and human skills, and he was emotionally connected to his vision. Carnegie lived his life in the What, How, Why Balance.
Swedish inventor and industrialist Alfred Nobel ended his life well balanced. A great scientist, he was in danger of being known for his use of nitroglycerine in explosive weapons. During one disastrous experiment, his younger brother Emil and several co-workers were killed. Alfred Nobel redirected his life and became a pioneer for both peace and literature, and his legacy lives in the awards that bear his name.
In wartime, Winston Churchill had this balance; he was one of the greatest leaders of the twentieth century. His strong purpose was supported by a tremendous intellect and fine organizational skills. However, once the war was over and victory was secured, he lost his purpose; in other words, he no longer had balance. He lost the next general election in Great Britain and although he was elected to power again in 1951, he never again had the same influence or success..
Success throughout history shows dependence on this balance. Peacemaker and moral leader of India, Mahatma Gandhi, was balanced; he knew the what, how, and why. Through his moral authority, he united the people of India and brought the British Empire to its knees—an amazing achievement for a man who was never elected to office.
I encourage you to think for a moment about the successful people in your life. If I were a betting man, I would wager that almost without exception, lasting success is due to a balance between the intellectual, organizational, and human factors in a person’s life—the What, How, Why Balance.
One of the greatest sporting coaches in history is Sir Alex Ferguson, the manager of England’s Manchester United Football Club. When he took the reins in 1986, the team was in a state of turmoil. They were perennial underachievers who hadn’t been champions of England for more than twenty years. A further twenty years down the road, and Manchester United has won nine Premiership titles, plus countless other trophies. The current team has the potential to become the most exciting in history. Fergie (as he is known by fans) has always maintained balance between the three factors, even when United was in the doldrums for a couple of seasons as he rebuilt the team. Furthermore, Manchester United is the biggest sports organization in the world, with a net worth of over $2 billion and more than 75 million fans across the globe.
It is my strong belief that people who have the What, How, Why Balance between their intellectual, organizational, and human factors are more successful than people who don’t. Organizations that have this balance are more successful than those that don’t.
Successful Innovation is a prime example of dependence on this balance. The greatest invention or idea in the world will be a commercial flop if it is difficult to acquire (lack of organizational factors) or if there is no emotional connection with potential customers (lack of human factors).
Strong, positive emotional connections can be so powerful that they inspire. Falling in love is one of these powerful emotions; similarly, our memories are based on those emotions. Whether the need is personal or organizational, success is heavily dependent on emotion. Successful Innovation is no different.
We always prefer to do business with people we like and trust, people we have strong emotional connections with. We marry because of the strong, positive emotional connection we make with our spouse. We often make major decisions emotionally and then try to justify them with logic. Underestimate the power of emotion at your peril.
My desire is to develop a strong emotional connection with you—the reader of this book—by sharing my knowledge and experience. More importantly, I hope you will make stronger, more positive emotional connections with everybody you know. My vision is to generate benefit to society and the economy, through the creation of a significant number of noble jobs. You can help me to achieve this vision by enabling the organizations you belong to and the companies you work for to achieve the What, How, Why Balance. They will in turn become more successful.
A key ingredient to a thriving society and economy is successful Innovation. The Balanced Innovator provides a framework for success by combining proven experience with the best contemporary strategic thinking of our time. Although the focus is Innovation, the ideas in this book are not limited to business. They apply to everything that you do: socially, spiritually, vocationally, and even in your relationships. Leaders, managers, employees, professors, students, pastors, husbands, wives, and children of all ages can benefit. If everything we do is focused on making society a better place to live, we all benefit.
I believe that all people are responsible for their personal growth and the growth of the organizations they work for or belong to. I believe that we must truly love the people we know, including our customers and co-workers, and that our behaviors must prove this love. We can achieve this through the What, How, Why Balance of our intellectual, organizational, and human factors.
Believe in yourself and trust in others. Help your family, friends, and colleagues to believe, and together we can make this world a better place.

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