The goal of communication is to create a simple, well-put-together distinguishable image, a brand. Become aware of strategies that ensure your success as a Green Industry professional. Identify strategies that Assess, Brand and Communicate you (and your company) in the Industry. Not just the mechanics of communications but what is and is not working in your niche.
The Wright Scoop
Link to http://stores.lulu.com/syhwright -
In the present-day global market, no one can afford to underestimate the affect of professional communication; for, research indicates 93% of communication is visual and what you say, only 7%. This 7% window is the only opportunity you have to convey the substance of a product or service.
When a failure to connect with a market occurs, it is not the result of any one barrier or media format; instead it is a failure to create synergy. For, branding is injecting a product, service and organization with a unique, consistent, desirable persona-position that reigns over a consumer’s mind and is so highly valued that consumers gladly, repeatedly, loyally fork more over for your brand than they will for any other competitor, delivering a branded equity – you!