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Kevin B. Murphy

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The Franchise Handbook: A Complete Guide to All Aspects of Franchising
by Kevin B. Murphy   

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ISBN-10:  0910627541 Type: 

Copyright:  January 1, 2006 ISBN-13:  9780910627542

Franchise Expert Help In How To Franchise A Business

A franchise expert secrets on All Aspects of Buying, Selling or Investing in a Franchise, with foreword by franchise expert, Kevin B. Murphy, Mr. Franchise.

This book is a great resource for both prospective franchise buyers and companies that want to learn how to franchise a business as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. Kevin B. Murphy, known in the industry as Mr. Franchise, wrote the foreword and edited all chapters. An internationally-known franchise expert and San Francisco franchise attorney, he brings three decades of knowledge and experience in franchising, including ownership of a very successful franchise.

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