Celebritize Yourself by Marsha Friedman, PR Expert and CEO of EMSI
In her book, "Celebritize Yourself," Marsha Fried leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in their chosen field.
There are experts in every field, and sometimes we believe them, and sometimes we doubt their credibility.
But, if a celebrity tells us the same exact thing, then we pay closer attention, our interest builds in what they have to say, we nod our heads in agreement and run to tell our friends the latest news. That is what celebrity can do for you, according to a new book by renowned veteran public relations specialist Marsha Friedman.
"The term celebrity isn't just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars," says Friedman, author of Celebritize Yourself from Warren Publishing. "Whether you're a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field."
Friedman's point is that everyone who isn't famous still has one thing in common with people who are celebrities: at one point they weren't celebrities either. To illustrate her point, she offers two excellent examples of ordinary people who were able to find their niche and celebritize themselves in then-unknown fields: Julia Child and Erma Bombeck. Julia Child, whose background was in publicity and advertising, took her passion for French cooking and turned it into a dynasty. Erma Bombeck, a reporter turned homemaker, took a $3 per column job and turned it into a nationally-syndicated phenomenon.
"Today, the names of both women are synonymous with their professions" she says. "Celebrity for these two icons grew not out of ambition or greed...what they became famous for was what they loved."
Take a look at Duane "Dog" Chapman, "the most famous Bounty Hunter alive." Then there is Linda Cobb, "The Queen of Clean" and Linda Greenlaw, a swordfishing boat captain turned author who now has a series of very popular books.
"Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before. New business and money flows to you – not away from you. Most of all, people thank you for sharing your wisdom."
Friedman points out some other perks as well:
- Access – speaking engagements, radio and TV interviews
- Identity – becoming your own brand
- Credibility – people trust what you say
- Buy In – people become anxious for the opportunity to talk about your message
Friedman's Celebritize Yourself method astutely addresses all of these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in their chosen field.