This business primer makes it easy to understand how to do business online. How? Boost your Revenues by Turning People Away.
Part 1 identifies who your company's ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a business person identify the ideal client.
Part 2 outlines three simple ways to put together a website, so your ideal visitor feels confident about your ability to identify and solve their problems.
Part 3 tells your ideal visitor how to find your website, in ways that a non-technical person can implement in their existing marketing strategy.