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Heidi Richards Mooney

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Quirky Marketing Calendar: 365+ Ways to Promote Your Business Using Zany &
by Heidi Richards Mooney   

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Category: 

Action/Thriller

Publisher:  Wun Publications ISBN-10:  0974595950
Pages: 

315

Copyright:  January 1, 2011 ISBN-13:  9780974595955

Quirky Marketing is not about your run-of-the-mill everyday marketing tactic. It is more than that. It is a combination of the creative, zany and off-the-wall. It’s the ordinary marketing tactics taken to a new level – to create a more inspired, fun and interesting process for marketing products and services. In the Quirky Marketing Calendar you will read about 12 months of quirky, zany and creative marketing ideas from around the globe.

Quirky Marketing Calendar
Quirky Marketing Calendar

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 5th Edition of Quirky Marketing is AVAILABLE NOW!

The 2011 Edition has 101 more pages than the 2010 Edition (315 pages total) and more than 100 NEW Entries and Ideas. You can order your copy today by clicking on the link below…

Just what is Quirky Marketing?

Quirky Marketing is “The process of cleverly promoting, selling, and distributing a product or service using an unusual, unpredictable act or event .“

Why should you care?

Do you find yourself running out of ideas to promote your business?

Have you come to a standstill with your marketing department?

Are YOU the Marketing Department of your company?

Quirky Marketing is not about your run-of-the-mill everyday marketing tactic.  It is more than that.  It is a combination of the creative, zany and off-the-wall.  It’s the ordinary marketing tactics taken to a new level – to create a more inspired, fun and interesting process for marketing products and services.  In the Quirky Marketing Calendar you will read about 12 months of quirky, zany and creative marketing ideas from around the globe.

For instance, did you know?

 

January 20th is National Disc Jockey Day ~ Do what we did in my retail Florist, send your favorite disc jockeys a bouquet of flowers. If you are creative you can do it yourself. Go to the party store and buy some play records (you know the old- fashioned 45’s) and add them to a floral arrangement or plant and send to them with a note saying “Happy Disc Jockey Day.” We created a label on our computer and put it on the plastic records. We incorporated the records into an arrangement which you can view at Tulips Talk Blog. Or just call your local station and say “Everyone at (company) wishes you a Happy National Disc Jockey day!”

June 24th is Handshake Day ~ Time to get out and shake some hands – make sure you collect the business cards of those whose hands you shake and send them a note the very next day.

Remember to follow up. A good follow up system could include the following:

1. A phone call to say it was nice to meet you

2. A shout out on a social networking site

3. A card or postcard in the mail

4. A hand-written note

5. Sending a small gift

6. Stopping by and leaving a card and a cookie or donuts or new magazine or book (or a tschotcke from your business)

7. An email message to include nice meeting the person with an invitation to something such as another networking event and/or a FREE resource the person might find of value.

Make a game of it. See how many hands you can shake in a day… then the next day try to beat that number. Do this weekly and add up the number of hands you shake. At the end of the month, tally up the score. Start over next month and see if you can beat that score. Share your score with your circle. Invite them to “play.” Have an accountability partner. Someone you can share your goals with.  Do your best to meet those goals. Its even okay to exceed them. Or not. Make it a contest.  Give away a prize… Or win a prize.

October 23rd is National Talk Show Host Day ~ Do what Mark Hughes, marketing consultant did. He says that when Steve Forbes, editor in chief of Forbes magazine didn’t return his calls, he bought a cell phone at Radio Shack for $100 – activated it and FedExed it to Mr. Forbes. As soon as he received the receipt that the package had been receivedhe started calling the cell phone. Imagine being Mr. Forbes, a box is ringing in your office, what do you do? Open it and answer it – of course! Hughes made an impression, got Forbes attention and ultimately ended up getting what he was after… an endorsement on a book he had just completed.
You could send the phone to your favorite talk show host and
see what happens.

Check out The Million Minute Family Challenge – an annual event sponsored by Patch Products, the company that publishes Blurt!, Malarky, Tribond, Talkin’ Tango and others. The goal of the event is to encourage families and friends to spend more time together playing board games.For some great game ideas, visit: Games Kids Play – Has 250 rules for games you played as a child.

These are just 3 of the 365 ways you can promote your business!

And that’s not all!

In addition to more than 365 Ideas to promote your business, inside the 2011 Edition of Quirky Marketing Calendar, we show you how to use the calendar, how to work with the media, give you monthly action plan templates, a blank monthly calendar and more. At the end of each chapter is a comprehensive listing of additional holidays you can explore and use to promote your business. And an expanded resource section.

And there’s more!  When you buy  your copy of Quirky Marketing Calendar eBook, you also receive more than $1718.00 in BONUSES my Colleagues want to share with you. FREE.

All this for only $19.95!

And you don’t have to wait. When you order your copy, you get a confirmation message which includes links to take advantage of these business and life-enhancing Bonuses as well as a link to download your copy of Quirky Marketing Calendar.


Excerpt

Urban Dictionary defines quirky as “not normal, but cool,”
The Free Dictionary describes quirky as “an unpredictable act or event” and YourDictionary.com calls it a “clever turn of speech.” The Miriam Webster Dictionary defines marketing as “the process or technique of promoting, selling, and distributing a product or service.”

If we took all these definitions together to describe quirky marketing we’d get “The process of cleverly promoting, selling, and distributing a product or service using an unusual, unpredictable act or event .“

Quirky marketing is not about your run-of-the-mill everyday marketing tactic. It is more than that. It is a combination of the creative, zany and off-the-wall. It’s the ordinary marketing tactics taken to a new level - to create a more inspired, fun and interesting process for marketing products and services. In the Quirky Marketing Calendar you will read about 12 months of quirky, zany and creative marketing ideas from around the globe.

For instance, January 20th is National Disc Jockey Day ~ Do what we did in my retail Florist, send your favorite disc jockeys a bouquet of flowers. If you are creative you can do it yourself. Go to the party store and buy some play records (you know the old- fashioned 45’s) and add them to a floral arrangement or plant and send to them with a note saying “Happy Disc Jockey Day.” We created a label on our computer and put it on the plastic records. We incorporated the records into an arrangement which you can view at Tulips Talk Blog. Or just call your local station and say“Everyone at (company) wishes you a Happy National Disc Jockey day!” stamped, players put their card in a drop box at the Union Hotel. Celebrate Trivia Day with promotional games and puzzles that stretch the minds of your customers.



February23rd is Little Lulu Day ~ Little Lulu is a cartoon creation of Marjorie Henderson Buell. Starting out as a single-panel cartoon in the Saturday Evening Post February 23, 1935 it quickly became popular among people of that generation and the Post continued to be feature the character weekly through 1945. Then during 1945 Western Publishing Company Little Lulu debuted in comic books, coloring and activity books, records, games, puzzles, dolls and sewing cards.

Why not create a comic strip for your company or the lauch of a new product or service? At the Quirky Marketing Blog You can see the one I created in about 20 minutes

March is Quirky Marketing Month ~ That’s right and as you read on you will also notice that March is also “make up your own holiday month.” So we did just that. Now that you are reading the Quirky Marketing Calendar, you are sure to find ideas that will help you market your company, and come up with a few of your own. In fact, I suggest you get together with your Peeps (Peeps Day is March 15th), but don‘t wait until then) and brainstorm ideas that are off-the- wall, out of this world, unusual. Things your competition would NEVER think to do. And devise your plan of action to “just do it today.” And if you have an idea that you think others would be interested in, share it with me and who knows, your idea may show up in a future edition of
Quirky Marketing Calendar.











Quirky Marketing Calendar Introduction

April 28th is Top of Mind Day ~ Last year on one of my social networks one of the members asked the question: “Six months ago I spent a considerable investment on advertising my business by “renting” space in a business card rack in a local chamber of commerce office and have had anyone use my service from that advertising medium. So I am looking for other ways to advertise my business that are less expensive and will bring RESULTS! Any suggestions?” ~ Maryalla B. Travel Advisor

Dear Maryella, I did this same sort of advertising years ago and got very little out of it. One of the reasons it may not be working today is that typically Chambers of commerce get little foot traffic. Most people who participate in chamber activities do so at events and seldom see the inside of the chamber office (unless they host regular meetings there). And the fact is, Small Businesses cannot afford to spend tons on advertising in this way, because you may not be reaching your target market, rather the masses – which seldom works.

If you want to promote your business using your business card, my suggestion would be to create an impressive business card with an offer that people cannot resist such as a free consultation or a % off something you can afford to give away to get new clients in the door. Make sure it says Receive $____ off your FIRST purchase (this will omit those who have already booked with you). You may also create a travel club and offer an incentive to join and use your business card to promote it. Find out what the competition is doing and do something different to draw clients to your company.

I have a retail florist and my offer is $5.00 off your first purchase – you will be amazed at how many call because they can save $5.00. I am not necessarily selling a high ticket item like travel. I have also used “stop in for a free rose” which generated additional new traffic to my shop. 63% of those who come by for their rose, become customers – that’s a much better return on my investment than the $400+ for the ad space in a sea of other business cards.

Your business card could also be used as a tool to increase your customer/prospect database. You do this by creating an offer that would get them into your sales funnel. To do that you would need to create some sort of incentive (such as an information product eg. free report, or a small gift they have to stop by for, etc.) that will encourage others to leave you their contact information, thus adding to your database for a time when they will need your services. That could be in the form of an offer, a free incentive or something that is of value (or perceived value) to the prospective customer. And please make sure that if the competition is doing something similar you do something different. If you are going to advertise, find a way to STAND OUT from others in your field and from all the others promoting their products and services. Creating a competitive advantage will help you stay top of mind when the time for your services is needed.

May 2-8th is National Postcard Week ~ An excellent time to redo your postcard marketing campaigns. We use SendOutCards to send postcards to our customers, clients and people we meet. In fact, every time I attend a networking event, I upload the information of the people I met into the SendOutCards database and then create a simple,” nice to have met you” campaign. Every single person I send a card to has either called or emailed me a thank you. I do not sell them anything, just tell them it was nice to meet them and ask “what you can do for them.” I might also offer a link to a special report or other free digital item I know would interest them. Not only is this a great way to stay in touch with prospective clients and customers, it also is a great way to keep track of where and when I meet someone. You can make notes in the SOC database, create specific campaigns for each event, even customize the cards with a picture or logo (or both). By the way, you can go to my page and get a to try it out! Go ahead… its FREE on ME!




Quirky Marketing Calendar Introduction

June 24th is Handshake Day ~ Time to get out and shake some hands – make sure you collect the business cards of those whose hands you shake and send them a note the very next day.
Remember to follow up. A good follow up system could include the following:
1. A phone call to say it was nice to meet you
2. A shout out on a social networking site
3. A card or postcard in the mail
4. A hand-written note
5. Sending a small gift
6. Stopping by and leaving a card and a cookie or donuts or new magazine or book (or a tschotcke from your business)
7. An email message to include nice meeting the person with an invitation to something such as another networking event and/or a FREE resource the person might find of value.

Make a game of it. See how many hands you can shake in a day… then the next day try to beat that number. Do this weekly and add up the number of hands you shake. At the end of the month, tally up the score. Start over next month and see if you can beat that score. Share your score with your circle. Invite them to “play.” Have an accountability partner. Someone you can share your goals with. Do your best to meet those goals. Its even okay to exceed them. Or not. Make it a contest. Give away a prize… Or win a prize.

July is National “Doghouse Repairs” Month ~ Dog treats may be a hit with animal lovers. Give away cookies in the shape of a dog bone… wrap them individually in cello with a little bow, add your business card and pass out at networking events or in your establishment. I purchased the dog bone shaped cookie cutter at a local craft store, took it to my local grocer/baker and they made me 1,000 cookies for this promotion. I also took them on trays to local radio and TV stations delivered by a local actor in a “Scooby Do” - like costume.



August 13th is National Lefthanders Day ~ How about a left-handers day arm wrestling match? Give a prize to the winners to include your products and services. Also a good kick-off for Weird Contest Week… Check out the unexpected publicity we received on Left Handers day: Examiner.com talks up Left-handers Day

August 13th is also National Underwear Day ~ Nat’l Underwear Day event evokes the care-free attitude of Sixties ‘happenings’, when free spirits took control of public spaces as venues for their art, their message. The folks at Freshpair believe that underwear deserves a lot more recognition than it gets. Americans spend more than $13 billion on intimate apparel each year and for that kind of money, Freshpair.com feels it is their duty to tell the world. With National Underwear Day, they’ve taken underwear out of the dresser drawer and into the streets – by sending twenty male and female models out clad only in their finest undergarments. On August 7th, National Underwear Day took Manhattan by storm for the sixth year in a row.

September is Be Kind to Editors and Writers Month ~ Now is a great time to write to your favorite editors and writers and thank them for all they do – in fact, why not write a letter to the editor? Who knows, your comments could end up in the next issue.
Talk about subtle marketing…In addition to letters to the editor, here are eight more ways you can acknowledge be kind to editors and writers this month:
*Send them a card congratulating them on their special month.
*Email your favorite editors and writers and wish them a great day.
*Comment on a blog post she or he wrote (You’ll make their day).
*Stop by their office and drop off donuts, bagels or cookies.
*Mention your favorite writers work in a blog post.
L*ike a story? Just Tweet it! Find your favorite writers and editors on social media sites such as Facebook and LinkedIn and “follow” or “friend” them.

Post Happy Be Kind to Editors and Writers Month to your Wall and link back to Quirky Marketing Calendar!
Quirky Marketing Calendar Introduction

October 21st is Split Advertising Costs Day ~ While researching what to write about today I came across this article in the Wall Street Journal about a how one barbershop partnered with Lone Star Beer for a local print and online advertising and marketing campaign. Here’s an excerpt:
In May, Birds Barbershop in Austin, Texas, launched an advertising campaign with Lone Star Beer, which is owned by Pabst Brewing Co. The ads, which are running in local print and online publications, show a customer sporting a new hair-do and holding a beer. The ads list the price of the haircut and indicate that the beer is complimentary.
The barbershop has been serving a free beer to customers since 2006, says Michael Portman, who co-owns four locations. Lone Star had already been supplying the barbershops with cases at a discount price, and was game to split the cost of the ads.
Other companies are taking advantage of cost sharing for their advertising campaigns. Here are some the article mentioned: Math tutor Travis Macy, FirstBank Holding Co, ConnectMedia Ventures and AssociaDirect Inc. You can read the rest of the article here: The Wall Street Journal. Who could you partner with to share advertising/marketing costs and get more bang for your buck?

November 26th is Small Business Saturday ~ Citizens Bank wanted to promote good intentions by partnering with its employees and customers to volunteer in their communities. They do so by inviting their customers to participate in “Join Us” a volunteer program they originally designed for their internal customers, their employees. According to the bank “Asking customers to volunteer – is a great way to align your company with a variety of worthwhile causes and boost your brand identity.” Join Us uses the tagline “We’ve noticed working in the community hardly ever feels like work,” and is promoted on their website with a listing of local nonprofits and projects their customers can get involved in. The program has garnered Citizens over a million hits as well as media attention. Mudd Jeans does something similar highlighting the community commitments of extraordinary teens and MINI has used similar campaigns directed toward its passionately loyal customer base.

December is Write a Business Plan Month ~ Every business
needs a business plan. And even if you have an existing business and have never put one together, now is a great time to start yours. A good business plan will help you define your business goals, set objectives, define your niche, get funding, describe your business, evaluate a new product line, create a timeline important to reviewing your goals, define any agreements you may have with partners and set a value on your business either for sale or for legal purposes. To help you jump-start your business plan creation, I recommend you begin with a business plan template. I can help you organize your thoughts, provide a guideline and show you the what is expected in a business plan (the general practices). It can be the perfect solution to kickstart your planning process.

Quirky Marketing is just one great resource that will help you grow your business. There are a lot of FREE small business resources to help you create a business plan for any type business and one we recommend to the readers of Quirky Marketing Calendar.
You can find FREE Business Plan Templates at Score In their Retail Gallery here: http://www.score.org/template_gallery.html. These free business plan templates include a Business Plan for a Start-up Business in both Word and PDF as well as a Business Plan for an Established Business (also in Word and PDF formats). These free templates are good for any size business, small or large.

In addition to the more than 365 ideas in the all new Quirky Marketing Calendar, at the end of each chapter is a comprehensive list of monthly, weekly and daily observances which, had we turned every one of them into a marketing project, would have yielded more than 2,000 projects (enough to fill several ebooks). They are included for you to peruse and decide which, if any your company can capitalize on. Use these and any of the hundreds of other strategies to create your own quirky marketing plans.



Professional Reviews

Ellen Burton of Duo
“Heidi Richards tickled my fancy with fancy ways to tickle my readers and advertisers. Simple, sweet and simply sensational, Quirky Marketing is an easy, efficient and entertaining guide to painless promotion and ….I love the book. Can’t get enough of it! Really got my creative juices flowing. Do Unto Others day?” Ellen Sue Burton, Publisher~DUO Magazine

Karen Pierce KPG PR
“Heidi, the idea of your book is brilliant… plus it brings in an element of joy that is, in general, sorely missing!I am delighted to help share your good work with others!” Karen Pierce Gonzalez, KPG Public Relations

Nancy Boyd Bright Wings
Actually, this calendar is one of the most unusual and practical marketing tools I have ever had. It helps me come up with great ideas to tie in my services and products in a very natural way, that is of timely interest at various points during the year. I plan to track the new campaigns I’m building around these ideas, so that I can make some changes next year. If all goes as well as I hope it does, your quirky ideas will be adding some significant extra cash to my income this year. Thank you!” Nancy Boyd, Founder and CEO ~ Bright Wings, Inc.


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