Excerpt
Our Lord Jesus Christ was the greatest “salesperson” in the history of the world. Ownership of His “product” was not popular and brought many changes to a person’s life. Those who bought His product were subject to ridicule, sometimes by their own families. Sometimes they faced death for their decision to become His “customers.”

The product of which I speak could not be held in human hands. It could not be taken home like merchandise. The product He offered to all was Himself: the Way, the Truth and the Life.

Jesus answered, "I am the way and the truth and the life. No one comes to the Father except through me. (John 14:6)

So, the product was an opportunity to enter into a relationship with the Creator through a relationship with His Son. Yet, those first presented with the opportunity to “buy the product” often demonstrated serious “sales resistance” (as the most difficult sale to make is often the first one of anything). Even though our Lord presented great value, many still declined His offer. The price was right; the value was there; yet Jesus knew not even He would sell to everyone. Undaunted, He chose to employ a very capable sales force—well-trained and with great belief in their product.

Our prospects today are looking for the same qualities exhibited by our Lord in His “salesmanship.” I will present many of these ideas with the hope that you will use them and become more successful, personally and professionally.

All the knowledge we will ever need to succeed in our personal lives, as well as in our professional lives, is in the Bible. The same Word of God our Lord Jesus Christ spread throughout the land 2,000 years ago is still appropriate today. There are no new principles of success. Millions of dollars are spent each year on motivational and self-improvement materials for our personal and professional lives. Our Lord shared with all of us principles we can now find in the Bible. These ideas are the basis for the works of many of today’s authors and speakers. Our Lord promises us success, if we abide by these principles in our personal as well as our professional lives.

There will always be a need for exceptional sales people. With today’s increased usage of personal computers, the Internet and the wealth of information now available, today’s consumer is the most sophisticated and knowledgeable ever. In addition, with the rapid increase in Internet shopping, wholesale buying clubs and specialized super stores, prices have reached the most competitive levels in history. If low price is your prospect’s only concern, they will easily find it.

Today’s consumer is seeking excellence in service, support and assistance to help them with their purchasing decisions. Consumers have and will continue to pay more for the same product or service when they believe they receive excellence in service, support and assistance. Integrity, knowledge and professionalism are among the key ingredients in today’s successful salesperson. These are the same qualities our Lord used while “selling” eternal life on this earth.

In 1989, I met my mentor, Mr. Ron Borchelt. He taught me the importance of developing and maintaining a positive mental attitude, self-discipline and goal setting. He taught me that true success comes from hard work and commitment. Most importantly, he taught me the importance of continual self-improvement. He told me that if I did the things he taught me, I would double my income in six months. I did everything he asked, and I did indeed double my income. I studied successful people; I read their books; and I found they all employed certain Biblical principles to achieve success.

Since 1989, I have spent a minimum of one hour each day listening to audiotapes and reading books by successful people. In the process, I have found that every idea and technique I read or studied was mentioned first in the Bible.

I suggest that success in your personal and professional life is simple. I did not say easy, but I do suggest it is simple. The most basic principles include developing and maintaining a positive attitude, setting clearly defined written goals and a focus on continual self-improvement, and the use of self-discipline in your personal and professional life. I suggest the greatest secret to success is to do the following “necessary things,” always counting on the help and strength of our Lord to aid you in your endeavors.

My best wishes for your future and your success.