Low start-up costs and unlimited earning potential make selling books online one of the best opportunities around. This book is a complete, no-nonsense guide to every aspect of the business! In clear, straightforward language, readers are walked through every step in starting and running a flourishing Internet bookselling operation.
Internet Bookselling Made Easy! is easily among the best "start and run your own business" guides that has ever been written. Just flip through the pages and you'll find out just how good Joe Waynick is at delivering a detailed how-to manual for the American dream of successful self-employment as an Internet Bookseller.
This book could be used as a manual for starting a wide variety of one-person, micro or small businesses. It has all the specifics needed for selling books online, including:
- How to find your inventory
- How much to pay for it
- How to figure your pricing
- Where to sell
- How to do order fulfillment
- How to add other media to your inventory
At the same time, it covers the management procedures and operational considerations any start-up or growth oriented entrepreneur should be looking at, including:
- Bookkeeping and accounting
- Raising capital and calculating prices
- Marketing, promotions and networking
- Projecting sales
- Organizing information and work flow
If you run into obstacles you can always visit the Internet Bookselling website to chat with the author and the rest of the online community for ideas and solutions. Professional, experienced help is only a mouse click away for Joe’s readers.
If you are…
- Thinking about starting your own one-person, micro or small business
- Have a business already but want to grow it
- Love books and would like to make a living related to that love
…don't let anything stop you from getting Internet Bookselling Made Easy! Whether you are in the bookselling business or not, this is a must have volume for any business library.
It is so heavy with detailed "how-to" advice, it is equal to the documentation and management systems provided with a top brand franchise deal--minus the brand but also minus the franchise fee.
If you want to experience the ultimate home-based business that doesn’t require a large up-front investment, that also has the potential to earn a lucrative income, then you need to read this book!
So You Want to Be an Internet Bookseller?
More than 700,000 small businesses are started in the United States each year. If you ask small business owners why they became entrepreneurs, there will be many reasons. But if there’s one common thread connecting this motley crew it’s the desire to take charge of their own lives.
Many entrepreneurs are seduced by the allure of not having to report to a boss, punch a time clock, or work according to someone else’s priorities. Being your own boss is freedom in the truest sense of the word. It’s freedom to control your time and money; freedom to control your life.
Like any worthwhile endeavor, Internet bookselling requires determination and commitment. But the beauty of selling online is that you can customize your business to suit your own circumstances. Sound easy? In a word—yes, it is. In another word—no, it’s not.
It’s easy because getting your inventory listed online for sale is a snap. But to sell thousands of dollars of books per month you must first locate adequate sources of supply, acquire it, and then get it online for sale (the easy part again).
Finding inventory takes time and effort. Depending on how much money you want to earn it might take a considerable amount of time and effort. But I can assure you it’s doable, no matter how busy you are. You simply need to be realistic about your income goals and put forth the level of effort needed to achieve them.
The World of Internet Bookselling
Why is selling books on the Internet such an exciting prospect for large and small businesses alike? Because books are as close to being the perfect product for Internet sales as you can get. Consider these advantages books have over other products sold online:
• Everyone is familiar with books, hence they’re easy to describe and market via the Internet.
• Books are easy to ship anywhere in the world.
• Books are plentiful and resellers can acquire them at a reasonable cost.
• No single retailer, or cartel of retailers, controls the market (although Amazon is the dominant force).
• Internet booksellers have a worldwide market with virtually unlimited inventory available to them.
Internet bookselling is fast becoming the small business opportunity of choice for many people seeking to change their lives. Bookselling giant Amazon.com reported 2009 revenue of $24.51 BILLION.2 Of course those sales come from all product categories, including books, CDs, DVDs, and VHS tapes. However, Amazon goes on to report that 30 percent of its revenue came from third-party sellers—that’s you and me.
To put things in perspective, here’s a direct quote from Jeff Bezos, founder and CEO of Amazon:
“Sales of products by third party sellers on our websites represented 30 percent of unit sales in 2009. Active seller accounts increased 24 percent to 1.9 million for the year.”
Just think what that means.
Amazon generates $67,123,288 in revenue per day, $2,768,804 per hour, or $46,613 per minute, 24-hours per day, 7 days per week, 365 days per year—just under a third of which is generated by 1.9 million third-party sellers.
How would you like to leverage the power of the Amazon.com brand to boost your own success? This book shows you how.
The good news doesn’t stop there. Did you know that mega bookseller Barnes & Noble sells tens of millions of dollars worth of books over the Internet each year? You betcha. Once again, you can leverage the brand name recognition, capital investment, and marketing genius of the largest physical bookstore chain in America to your benefit.
Do the math. There’s a vast online market out there and there’s no reason why you shouldn’t get your share.
Anyone Can Make Money Selling Books on the Internet
Do you have what it takes to sell books on the Internet? If you have average
intelligence, are self motivated, willing to work hard, and not afraid of computers, I believe the answer is yes. No matter who you are, where you’re from, or how much you earn, you can augment your existing income with this business.
Furthermore, if you choose to, you can even grow your part-time venture into a full-time business. All you do is learn a few basic concepts that have worked for others and apply them daily. Don’t try to reinvent the wheel. Doing what others have already successfully done increases your own chances for success.
Learn the basics until it becomes second nature. Repeat what works well for you, discard the rest, and the money will follow. I consider myself an unlikely candidate to have succeeded in this business.
I came from a poor family and was raised in government subsidized housing known as “the projects.” I grew up in the inner city where rampant crime, a poor educational system, and constant hunger dogged my every step.
My father passed away when I was eight years old. Consequently, my mother was forced to work 16 hours a day as a nurse to put food on the table and keep a roof over our heads. From my earliest years I had a lot of unsupervised time on my hands due to my circumstances.
Miraculously, instead of hanging out with the neighbor kids I chose to spend the majority of my time sequestered in my room reading stacks of books. As a child I always had two dreams. One was becoming an astronaut, and the other was running my own mail order business.
I spent countless hours absorbing everything I could read about my two passions. Eventually, my interest in business dominated my thoughts and all other interests in future professions faded.
From those humble beginnings I got involved in various business ventures over the years, from computer shareware and, computer consulting, to printing and graphics, but nothing quite “clicked” for me. However, I never gave up my dream.
At the time of this writing, I own and operate a successful Internet bookselling business complete with a large shipping and receiving warehouse, several employees, and thousands of unique titles online for sale with more on the way.
By all conventional metrics, you can say I run a successful operation. I finally achieved my dream, and now I want to help you achieve yours.
Start Small and Grow Slowly
The beauty of Internet bookselling is that you don’t have to bet the farm to make money. The Internet is unique in its ability to accommodate the financial constraints of just about any budget. You can earn a living selling books online, but how much and how fast depends entirely on your personal circumstances.
Until you’ve gotten your feet wet, start slowly. Like Bill Murray in the hit movie What About Bob? take baby steps at first. Learn the business from the ground up. Develop your contacts, organize your resources, work your plan, and success can be yours.
The month before I officially went into business, I was eager to get my feet wet. I used what I now call the 48-hour Fast Track method and tested the waters. During my self-imposed trial, I sold nine books for a total of $83. I can tell you without hesitation that initial $83 gave me a bigger thrill than the first time I skydived.
Operating on the fringes of the business totally risk free gave me the motivation and confidence to go all the way. Over the following weekend I found 100 more books and put them online that Sunday night. I was then an official member of the Internet bookselling community.
For the next month, I “scouted” (hunted for books) an hour or two per day, listed my finds each afternoon, and raked in another $1,700. After those two small successes, I knew there was no turning back.
The Potential of Selling on the Internet
How much money can you make selling books on the Internet? That depends entirely on you. As mentioned previously, you can start small and earn a few hundred dollars per month. In fact, many Internet booksellers only want to sock enough money away each month for a nice Christmas fund to spend on their children or grand children every year.
For others, it’s a car payment, boat payment, medical bill, money for mom and dad, or other financial obligation. For others still, stashing a few hundred dollars away each month finances the annual family vacation, or fattens their retirement account.
For the more daring among us, an enterprise ringing up $50,000–$100,000 a year in sales is the stuff of which dreams are made. Operated part-time out of the home, such an operation can easily net a 40- to 50-percent before-tax profit.
The truly adventurous entrepreneur desiring financial and personal freedom from the drudgery of corporate life can build a full-time business with annual sales of hundreds of thousands of dollars. For that ambitious group, I urge you to study the contents of this book until it becomes second nature.
This book contains everything you need to start and operate a home-based Internet bookselling business that earns $500 to $5,000 per month. When you’re ready, buy a copy of my follow-up book, Advanced Internet Bookselling Techniques: How to Take Your Online Bookselling Business to the Next Level, visit http://www.internetbookselling.com for additional information.
Your education shouldn’t end with my books. I encourage you to read books published by other authors too. In addition, actively participate on bookselling message boards and blogs, attend book shows, trade shows, seminars, and of course, book sales.
Throughout this book, I recommend many ways you can increase your bookselling knowledge. Please take advantage of them. Never stop learning for as long as you’re in business.
Operating your own bookselling business can be personally and financially rewarding, but you don’t have to rush in and bet the farm. Start small and grow from there. It’s the safest possible route.
Get your feet wet by selling a few dozen books to learn a tiny piece of the business. Then sell a few hundred to learn another piece. When you’re comfortable, sell a few thousand more before expanding any further. Take it one step at a time and you’ll soon discover the overwhelming joy of being captain of your own ship.