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Michael D. Riley

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Member Since: Jun, 2012

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Dream Angel- Heaven Waits
by Patricia Garber

Standing over the grave of Memphis Tennessee's most famous resident, Elvis Presley, in the conclusion of Eternal Flame (Xlibris, Corp, 2007), Samantha Lynn Bennett sheds ..  
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Babes And Sucklings
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Who's watching over the children? Rumors are flying about the new reverend in town, Vernon Skelly. He is very odd, but can he really be a pedophile...  
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Dictionary of Advertising Terms
by Michael D. Riley   

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Books by Michael D. Riley
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Category: 

Reference

Publisher:  Tatham Laird & Kudner Inc. Type: 
Pages: 

209

Copyright:  March 1, 1977
Non-Fiction

The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.


I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.


Excerpt

Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)




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Red Bird's Song
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Native American historical romance novel set in the colonial Frontier with a The Last of the Mohicans flavor...  
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