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Michael D. Riley

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Going Above and Beyond by Katharine Giovanni

Reach the pinnacle of customer service by learning how to act and think like a concierge..  
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Dictionary of Advertising Terms
by Michael D. Riley   

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Category: 

Reference

 Publisher:  Tatham Laird & Kudner Inc. Type: 
Pages: 

209

 Copyright:  March 1, 1977
Non-Fiction

The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.

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I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.


Excerpt
Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)



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