AuthorsDen.com   Join Free! | Login    
   Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Francis Eaden, iTina Tessina, iellen george, iSteven Ulmen, iJames Skivington, iSky Purington, iGeorge Wallach, i

  Home > Reference > Books Popular: Books, Stories, Articles, Poetry     

Michael D. Riley

· + Follow Me
· Contact Me
· Books
· Articles
· 8 Titles
· 1 Reviews
· Add to My Library
· Share with Friends!
·
Member Since: Jun, 2012

Michael D. Riley, click here to update your pages on AuthorsDen.


Dictionary of Advertising Terms
by Michael D. Riley   

Share this with your friends on FaceBook
Books by Michael D. Riley
· Gifts
· The Secrets of Better Hearing
· The Good Bye Book
· How to Heal a Broken Heart in 30 Days
· $ave Your City
                >> View all

Category: 

Reference

Publisher:  Tatham Laird & Kudner Inc. Type: 
Pages: 

209

Copyright:  March 1, 1977
Non-Fiction


The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.

I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.

Excerpt
Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)


Want to review or comment on this book?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!



Popular Reference Books
  1. Matière à penser
  2. Les sources de valeurs
  3. Food for thought
  4. The sources of values
  5. BATTLEFILM II: More Motion Pictures of the

Free Download Cyclopedia of Philosophy by Sam Vaknin

Free cyclopedia of issues in modern philosophy - 1000 pages of essays and articles. ..  
BookAds by Silver, Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.