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The Baron Series
* Featured in The Forbes Club
Being translated around the world and hailed by many as the "must read motivational book of the year," "The Baron Son" is a revealing allegorical tale designed as a road map to wealth, power, and success. It is the tale of a young boy who loses everything and through struggle finds the secret to become the richest, most powerful person the world has ever known.
The reader learns alongside three scholars as the Baron recounts his story of detriment and triumph while conveying 11 "Supreme Principles" that will guide one and all in their journey to success. Each chapter of the book details how the most prominent individuals establish and maintain their positions. It will inspire and equip readers to effect positive change in their lives. Timeless wisdom and the power of storytelling make "The Baron Son" a classic for all intrigued by the world of business.
"'The Baron Son' is remarkable -- a challenging and satisfying guide to success through inspired strategic leadership."
- Tom Peters
Co-author of "In Search of Excellence"
"A breakthrough approach in relating leadership principles that have long served those in commanding roles."
- Bob Johnson
Founder, Black Entertainment Television, Inc.
"Everyone can benefit from the roadmap this book offers."
- John L. Jacobs
CEO, Nasdaq Financial Products Services, Inc.
From the Inside Flap:
There is a need for new ideas on ethical leadership in business today. Success is more about making money than providing the highest value to the client served. Greed is king, lies are rampant, and a "whatever it takes" attitude is pervasive when money is involved. Many corporations have become dependent on people losing—losing their life savings, losing their dignity, and losing their way towards opportunity.
Leadership is a privilege. One must conscientiously direct the efforts of individuals at all levels of management as they carry out the mission of an organization. For, in the end, all must stand accountable for the manner in which success is achieved. Unethical practices warrant a leader’s removal or subject the enterprise to the risk of destruction.
The economic climate is in a slow state of recovery and the dynamics of deal making are no longer the same. The old tactics for maintaining earnings growth are not effective in this environment, and while everyone waits for the next billion-dollar scheme to come along, people are working harder and getting poorer. One must change the nature of one’s business and investment strategies in order to survive.
The future of this world lies in the emergence of a just social climate, run by insightful businesspeople that will profit from bettering the positions of all. By writing this book, we have passed our message on, even if only to a perceptive few, and have thereby achieved our purpose.