Turn your visitors into regular customers by making your site sticky.
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Visitors may need to come to your site up to seven (yes, seven!) times before they make a purchase. It will take more than a reminder to bookmark your site to make them return.
Make Your Site Sticky gives clear information on how to make your site more attractive to visitors, and how to turn visitors into customers.
Webmasters - you can brand this ebook and give it away to your visitors or ezine subscribers.
If the design is pleasing to view, quick to load, and easy to navigate, a site will be more attractive to visitors, and encourage them to return. A recent poll by the Web Developers Virtual Library found that over 53% of visitors were encouraged to return to a site because of its' visual appeal. Only 7% said that the visual appeal of a page didn't affect whether they returned.
However, they will only return if there is interesting content that is updated frequently. Only you can judge what will interest your target visitors. Only you know how much of the content you can provide yourself, and whether to include relevant content from other sources.
Now, take a look through the Table of Contents, and decide where you want to apply the glue first ...