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There are many "How To" books out there that tell you what to do to increase your sales, but most of them require quite a bit of money to follow their guidance. When the books tell you about low cost services, they usually do not tell you WHERE to find those resources, except in general terms. This book has hundreds of direct contracts to many FREE or LOW COST services.
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The Profit Doctor's Prescriptions for Low Profits
"How To Market Your Business With Little or No Money" gives you specific locations, mostly on the Internet, of where to find marketing resources that are FREE or cost very little. It shows you locations for the right kind of software, that has been reviewed and tested to find the best, for marketing your business.
MARKET: Any small or medium sized business owner. Over 90% of business is considered "Small Business." There are thousands of people being "downsized" from their corporate job and are having a hard time finding another job, so they start their own business. They usually have excellent skills in what their trade, but lack the skill, or money, to market their business properly. This book can also be used by marketing managers to keep up with the latest contacts for their products or services, as it links them to web sites that are kept up to date on a regular basis.
COMPETITION: There are many books out there that tell you how to market your business, using Press Releases, setting up web pages, contacting radio and TV stations, etc. But only a few of them give specific locations in which to find these resources (and they are limited). This book goes the next step in providing the actual locations of finding ALL these marketing resources.
Excerpt
As you probably already know from your own experiences how much money it can cost you to market your business. This includes printing and passing out brochures, advertising, networking, passing out business cards, speaking at functions, etc. Marketing your business through traditional means can be costly. Placing yellow pages, classified and display advertising can be very costly. And it also takes a lot of time, sometimes months, before you can see any results of this type of advertising.
NOW all this can be done through the use of technology, without even leaving your office or home. By using technology better you can virtually reduce or eliminate ALL OF THESE COSTS!! The Internet is the main medium for doing all this. You can advertise your business directly on the Internet and you also can download (retrieve) contact information about other more traditional marketing sources, and potential customers. Using other pieces of technology, such as the fax machine and telephone, you can access all of these media sources, and many times get FREE advertising about your business! Also it is a great way to contact potential customers directly.
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