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This is an instructional text on the design of computer graphics for the television medium.
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This is an instructional text on the design of computer graphics for the television medium. It examines the purpose of television graphics, history, the television medium of graphic design, visual perception and cues, typography, design principles, use of digitally captured images, ethical ramifications, and the future of television graphics. It also includes a selection of professional examples. The text examines the mind of the designer and the design problem-solving process. Many of the principles discussed in this work are applicable to other disciplines including web, multimedia, and other small screen media. Up-to-date and in-depth, this text is a valuable research instrument in the study of computer graphic design, broadcasting, and radio/television technology. This book contains 20 Black and White prints and 12 Color prints.
Excerpt
Design is an integral part of television. Good design or the lack of it can be seen in the set design, opening and closing titles, and the overall look of a particular program. Designing quality graphics requires an understanding of what makes one image more effective than another. In order to make this distinction, it is necessary to become familiar with the visual tools necessary to examine television graphics critically and then to apply those principles in design.
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