||Joyful Paw Prints Press
the definitive guide to promoting your message and selling books to schools and libraries. And it's not just for children's book authors: It's the ultimate how-to manual for authors of any title of interest to these audiences, detailing how to
•spread the message they were passionate enough to write about in the first place
•get recognized as an expert speaker
•book speaking gigs and personal appearances
•and ultimately, sell more books!
Barnes & Noble.com
Promote Your Book To Schools
Promote Your Book to Schools
The definitive guide to promoting your message and selling books to schols and libraries. And it's not just for children's book authors: it's the ultimate how-to manual for authors of any title of interst to these audiences, detailing how to
- spread the message they were passionate to write about in the first place
- get reconginized as an expert speaker
- book speaking gigis and personal appearances
- and utlimately, sell more books!
Arranged in logical order, these chapters tell you all you need to know about proven methods for:
- what to include in your presentation
- how to tweak it to appeal to various audiences
- planning and preparing your most effective speaking approach
- locating and locking in apporpriate speaking venues
- what to charge
- pitching and promoting your presentation
- organization, planning and followup
- fulfilling book orders that result from your talks
- leveraging modern technology in speaking and promoting appearances
Much bonus material is included, such as:
- Helpful preparation checklists
- Real-world advice from other professional author/speakers circuit
- Immediately applicable tips and advice about what to avoid as well as what to do
- A final chapter on helping your event organizer help you to succeed
A comprehensive indxe helps you quickly locate the information you need now, making CLASS ACT a handy reference tool you'll use again and again. If it's not in here, you probably don't need it!
Making personal appearances in and selling books to schools and libraries can be a wonderful source of revenue for an author.
To take full advantage of these unique settings to sell your book, you must first have a good overall understanding of how to market yourself and your book. That book must be of high quality, meaning well-written, professionally edited and proofread, and produced to industry standards. Secondly, it helps to have the right tools at hand to help you easily promote and sell your book. That's where CLASS ACT comes in.
In this book, I share everything I wish I'd known when I started out promoting my new books. I'm offering you what I learned through real-life experience in this handy collection of tips and how-to's, along with all the forms and other resources I developed along the way. I want to save you the learning curve: Someone should benefit from all that hard work!
An Invaluable Tool for Any Author
I highly recommend Class Act for any author who wants to do readings and presentations about their books. Ms. Techel provides encouraging words throughout the book that most writers need to hear. Her upbeat and approachable personality really comes through in her writing. She also provides countless helpful tips on how authors can market themselves and their books, everything that authors need to know to be successful, and everything that they should NOT do, which is important as well. Fabulous document examples are provided, such as checklists for what to do at and what to bring to readings, examples of educator's guides, postcards, flyers, book order forms, presentation agreements, etc. This book is truly an invaluable tool for an author. Even though I've done several readings over the last three years since my first book was published, I learned so much new useful information from this book, and it's given me many great ideas that I can't wait to implement. I wish I had Class Act three years ago when I published the first book in my trilogy. Thank you, Barbara Techel!
~Peggy Krause, Author of "Finding My Molly" on the National Humane Edu. Society's recommended readings list and "The Scruffy Little Crumb-Grabbers," Winner of the National Indie Excellence Finalist Book Award
Barbara Techel is a Class Act as is her book
Class Act: Sell More Books Through School and Library Author Appearances by Barbara Techel is a fantastic resource for authors who are considering making appearances and/or selling books at schools and/or libraries. Barbara really has done a superb job of putting together everything an author would need to know in preparation for such presentations.
During this past school year, I had the pleasure of working with Barbara, to set up two Skype presentations, along with an in-person visit at our school in southern Wisconsin. I could tell that she really had her act together when it came to making sure that absolutely everything would run smoothly. After her visits, I had more positive comments than any other time we've had an author visit our school.
The book is very well organized and is set up in a logical order to help authors every step of the way. There are many helps, checklists, and resources throughout the book. Barbara also includes information from authors other than herself. The index makes it a topnotch quality, as it is so easy to go back and find a particular topic when you are in the midst of planning and need something in a hurry.
I highly recommend Barbara Techel as an author for a visit to your school and/or library, but more than that I recommend Class Act as a resource for everyone who is considering going this route as an author/speaker. After seeing Barbara Techel in action, I would say, "Read her book and take her advice. She knows what she is talking about. She truly is a class act!"
~Joyce Gilmour, Book Reviewer and Copy Editor
Comprehensive Marketing Strategy for Increasing Book Sales
Award winning author, Barbara Techel, presents a comprehensive plan for selling more books through school and library author appearances, gaining recognition as an expert speaker, and booking personal appearances in her book "Class Act."
Techel draws on lessons learned from her experiences while promoting her "Frankie the Walk `N Roll Dog" book series. She uses these lessons to lead the reader step by step in a process of preparing presentations with helpful checklists, pointers for developing an event organizer, tips for fulfilling book orders, and ways for incorporating modern technology to enhance and generate speaking and promoting appearances.
"Class Act" is jam packed with valuable tips, eye-catching illustrations, public relations samples, testimonials, and helpful forms. A complete index provides a ready reference for future use of the book as a resource guide. I found the interviews and suggestions from other successful writers and authors added another dimension to Barbara's own content and credibility. The format of the book is attractive, reader friendly, and inviting. Techel's writing is well organized, relevant, and timely.
I plan to add "Class Act" to my reference shelf of Writing Resource guides. I want to have it handy as a reference and also plan to recommend it to the members of our local Writer's Critique Group.
I received a complimentary copy of this book from author. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's guidelines.
~Richard R. Blake, Co-Founder of Christian Education Resources
Want to review or comment on this
Click here to login!
Need a FREE Reader Membership?
Click here for your Membership!