Tips and techniques in marketing and direct marketing for both the novice and the advanced. An actual soup to nuts campaign for under $500. Yes.
Barnes & Noble.com
Direct Marketing Strategies
Almost 400 pages of information-rich text in Jeff Dobkin's easy to read and digest conversational style of writing. Not one wasted page.
Chapters include how to create solid PR programs and get free media coverage; effective direct marketing methods, traditional marketing (finding and analyzing the marketing and the magazines that serve them, creating a press list); advertising; the $500 campaign.
If you buy only one marketing book - this is the one to have.
This entire campaign can even be created and run by a single entrepreneur or small business owner with a short staff.
From our Catalog Sheet: A great reference tool and an unbelievable marketing guide for small businesses! Over 400 pages jam-packed with in-depth direct marketing information. Make your marketing 2x, 5x, 10 times as effective and yet LOWER the cost. Shows you how to create effective low-cost campaigns easily. Find new markets effortlessly. Test new markets at almost no cost. Increase the effectiveness of any campaign, guaranteed. No theory. No history. Plenty of samples and examples. Over 2-1/2 lbs. of lean marketing how-to information.
Learn the INSIDE SECRETS OF DIRECT MARKETING in a few nights of easy reading. Specific How-To information you can put to use right now to launch a product, or make your current marketing even more effective AND AT A LOWER COST. An easy and fast plan you can work yourself or with limited help, from office - or your home. Explicit How-To instructions for both experienced and non-experienced marketers in traditional and non-traditional marketing methods. You never learned this stuff in college!
FIGURE OUT - and write - your entire marketing/publicity plan in one evening. Impossible? Here’s how! Page 211
EXECUTE your publicity campaign in entirety the next day? By Yourself? Easy! Page 216
INCREASE the chance your press release will be published - from 5% to 85%. Page 26
HOW TO get your product in catalogs: the campaign. Page 135
Best months to advertise, WORST MONTHS to advertise - the magazine publishers never tell you this! Page 258
When DEFINITELY NOT to use long copy. Page 78
Learn exactly when envelope teaser copy will spell DEATH to your mailing package. Page 88
Analysis of your library’s BEST marketing reference guides - and how to use each one. Page 117
Your press release - read this and you’ll NEVER write an ineffective press release again! Page 12
Revealed: See the SECRET PROCESS editors really use to select press releases. Page 20
Are you getting the LOWEST AD RATE? Page 245 The best ad position? Here’s how - step by step. Page 254
Increase the effectiveness of your ad - BY 10 TIMES! Page 279
HOW TO determine in which magazines to place ads. Page 264
HOW TO write an effective headline. Page 280
The second MOST IMPORTANT line in your ad. Page 287
Correct the GREATEST MISTAKE made in direct marketing. Your company does this too! Page 337
The most EFFECTIVE part of any direct mail package. Page 54
NO BUDGET? Don’t worry, you don’t need one! Page 161
NO LITERATURE? You don’t need it. Really. Page 348
Get an ad you like out of an ad agency, THE FIRST TIME. Page 320