Modeled after the world's most successful big-brand marketing methods, How YOU(tm) are like Shampoo guides you step-by-step through proven corporate branding techniques never before adapte for personal use.
You'll learn how to:
- Identify the 6 essential positioning elements that define your personal brand
- Master the 5 everyday activities that most clearly communicate your brand
- Avoid the top 20 Personal Brand Busters(tm) that could keep you from success
- Increase your earning power and job satisfaction
- Build on-the-job trust and loyalty in YOU(tm)