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Brenda S. Bence

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How YOU(tm) are like Shampoo: The breakthrough Personal Branding System
by Brenda S. Bence   

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Publisher:  Global Insight Communications LLC Type: 


Copyright:  Jan 2, 2008 ISBN-13:  9780979901027

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Barnes &
Atlas Books

This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand.

Modeled after the world's most successful big-brand marketing methods, How YOU(tm) are like Shampoo guides you step-by-step through proven corporate branding techniques never before adapte for personal use.

You'll learn how to:

- Identify the 6 essential positioning elements that define your personal brand

- Master the 5 everyday activities that most clearly communicate your brand

- Avoid the top 20 Personal Brand Busters(tm) that could keep you from success

- Increase your earning power and job satisfaction

- Build on-the-job trust and loyalty in YOU(tm)

Taking the Mystery Out of Personal Branding

Since the advent of personal branding about ten years ago, several books have been written on the subject. What I have tried to do with How YOU(tm) are like Shampoo is to offer you a complete system that covers every possible aspect of personal branding. This book goes beyond the theory of personal branding to bring you practical, tangible applications for your brand within your day-to-day life. My hope is that this book will:

- Open you to the power that comes fromm successfully branding yourself

- Expand your vision of what you can accomplish

- Offer you greater opportunities in your work life

- Bring you the kind of career success you have always wanted but weren't sure how to achieve

- Put more money in your pocket

- Give you the satisfaction of knowing you are reaching your full potential

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