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Carolyn HowardJohnson

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Publisher:  HowToDoItFrugally Publishing ISBN-10:  1463743297 Type: 


Copyright:  2004 ISBN-13:  9781463743291

Barnes &
How To Do It Frugally

Bestselling, multi award-winning and Dan Poynter recommended book, The Frugal Book Promoter, is available as paperback ( or e-book (

 Nitty-Gritty How-Tos for Getting Nearly Free Publicity:

Whether your publisher assigns zero dollars to your book's promotional campaign or thousands, The Frugal Book Promoter assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release, and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she ceveloped or refined through several extensive (and award-winning!) book campaigns of her own. Several are sure to match your pocketbook and personality!

"The most expensive parts of book promotion are the mistakes. This book will save you time and money." ~ Dan Poynter  Poynter also add this book his short list of recommended books for writers.

 Cover by Chaz DeSimone,

"Promotion is a not a sprint but a marathon. As any coach knows, you start training slowly and build up steam."

Professional Reviews

Erma Bombeck Workshop's Newsletter
From the editorial by the editor:

My first book will be published in April 2005. The publishing process is so long, it seems like decades ago that I wrote it. Now I'm writing less and spending most of my free time getting ready to promote my book. I've spent the past few months lining up more than 100 book reviewers and putting together an e-media kit. My publisher has been great to work with but, like most publishers, they don't have a large promotion budget or staff.

So, about 12 months ago, I began to read about do-it-yourself book publicity. One of the best books I came across was "The Frugal Book Promoter: How to do what your publisher won't" by Carolyn Howard-Johnson. If you're looking for "nitty-gritty how-tos for getting nearly free publicity," this is the book for you. See

I'll keep you posted as my book goes to press. In the meantime, you can see my book's cover and some "advance praise" at

Tim Bete
Humor columnist ( and director, Erma Bombeck Writers' Workshop (

Inside the Cover Book Review
Review by Jenna Glatzer

The Frugal Book Promoter:
How to do What Your Publisher Wonít
By Carolyn Howard-Johnson

HowToDoItFrugally Publishing
516 pages

I love authors who practice what they preach. Carolyn Howard-Johnson has been one of my role models when it comes to book promotion, so I was elated to find that she now has a book on the topic. And a goldmine of a book it is.

First, Iíll tell you why Iíve admired her. Carolyn seems to be everywhere, and not in a ďbuy my book, buy my book!Ē sort of way. Sheís one of the most prolific book reviewers I know, and always identifies herself in her reviews as ďCarolyn Howard-Johnson, award-winning author of THIS IS THE PLACEĒ (or HARKENING, her second book). She also has an Internet radio show, writes columns about literature and writing on and Sell Writing Online, teaches seminars, participated in two anthologies that were given away free as a means of promotion for the authors involved, is active on writersí e-mail lists, has been interviewed all over the place, attends book fairs, writes lots of ďListmaniasĒ for Amazon... does it surprise you to hear sheís a former publicist?

Iíve long recommended John Kremerís 1001 Ways to Market Your Books, but until now, I didnít have many other ďstaplesĒ to recommend to new authors looking for publicity. This book is jam-packed with resources (many of them online), publicity protocol advice thatíll make you feel like an instant insider, and creative techniques to publicize your work.

Donít do what every other author does,Ē she advises on page 35, and goes on to give us great examples of unusual strategies some authors have used to get attention for their books.

She tells us how to evaluate how well our efforts are paying off in a quantifiable manner, something Iíve never done before. She teaches us about branding, and why itís more important for an author to have a ďbrandĒ than to publicize one book at a time.

If you need to know what belongs in a media kit, where to submit articles for promotion, what to bring to a writersí conference, how to use promotional gifts and where to get them on the cheap, how to build mailing lists, where reviewers hang out, how to do a TV interview, even how to make your own ARCs... itís all here.

Book publicity is an enormous topic, and one of the things I liked so much about this book is that itís not overwhelming. It doesnít attempt to give you every detail of every technique you might ever use. Instead, it gives overviews and examples, always in a straightforward, no-fluff-added way. By the end, you'll have a good sense of the possibilities that exist and can investigate further any ones that interest you in particular.

This book earns my highest approval and I believe it will be of great help to authors, whether self-published or traditionally-published.

Order the paperback on .

Order it as an e-book at

Jenna Glatzer is the author of MAKE A REAL LIVING AS A FREELANCE WRITER and several other books. Pick up a FREE "Editors' Cheat Sheet" directory with the book at

Welcome to the Dallas Hodder Franklin "Book Reviews" Column!

'The Frugal Book Promoter - How to do What Your Publisher Won't'

By: Carolyn Howard-Johnson

Book Review by: Dallas Franklin

At the start of Carolyn Howard-Johnson's book for writers, 'The Frugal Book Promoter - How to do What Your Publisher Won't', she jumps right in and helps you get your fears out of the way. She discusses the basic fear of marketing and promoting to plagiarism, success and of course the fearful rejection. She offers wonderful anecdotes to spur your confidence and say toodle-doo to all your fears.

This gem of a book covers everything that'll get you and your book out there without breaking the pocketbook. I really mean it. Carolyn leaves no question unanswered and you'll find oodles of information you hadn't even thought of before. Always direct, to the point but with that loving hand of guidance from someone who's been there and done it. Her expertise and experience shines through in every sense of the word.

The Frugal Book Promoter is truly a must-have for every writer. I guarantee once you get this baby in your hands, you'll tote it everywhere with you. Certainly it's loaded with ideas and ways to promote, things to avoid, must do's, etc. but it also carries this positive, inspiring energy that convinces you to step out of your fear or lazy shell and just do it. And you'll be doing it with enthusiasm that keeps the passion of getting your own baby into everyone's hands.

If you follow the guidelines Carolyn shares, you're just bound for success. And that explains why Carolyn has enjoyed so many successes with her writing and continues to do so. She's got this promotion gig down to a fine art and turns over all the secrets.

Carolyn covers all aspects of the media and as you absorb all this advice and know-how, she gives you that confidence to know you can do this and with ease. You're forewarned about some things, no longer misguided, and everything you ever wanted to know about promoting your book is right here in this gem of a book. Yes, I know I've said that but it just seems to sum it up perfectly. Pearls of wisdom that you'll refer to, time and again.

I give Carolyn a big thumbs-up with The Frugal Book Promoter, hands down! It receives the highest rating possible and believe me, this book would be the wisest purchase ever that all writers could do for themselves.

I highly recommend this book and give it a top rating of 10!

2004 Dallas Franklin

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Reader Reviews for "The Frugal Book Promoter: Second Edition"

Reviewed by Ken Chartrand 8/11/2008
Hello Carolyn, I read this excerpt from the book," THe Frugal Book Promoter:How to Do What Your Publisher Won't" I believe it is a must read especially for self published authors such as I. Well done. Please feel free to visit my site here in the AuthorsDen.
Reviewed by Leann Marshall 2/18/2008

I bought your book to get some advice on promoting my time travel fantasy--and have found it to be filled with practical information that is actually useful--things I can really do. I find myself referring to different sections of it often, and plan to use your suggestions for putting a "kit" together next month when I go to my first book signing at Borders. There is so much information out there that it's overwhelming sometimes for someone like me who is learning the ropes. That's why I like your book--it's a good reference book that I can understand. Thanks!

Leann Marshall
Reviewed by Gwendolyn Thomas Gath 9/16/2007
This book sounds like an extremely useful tool and has the highest ratings I have ever seen, a must have.
Reviewed by Ian Middleton 2/21/2007
The Authorís promotional bible. Always keep it close it times of need.

What can I say about this book that hundreds of other authors havenít? As a writer and self-publisher, the onus has always been on me to promote my own books; a task Iíve always found extremely difficult and laborious. Iím a writer and photographer, not a sales and marketing expert. I hate feeling like Iím talking to someone just to sell them something, or boast about my fantastic book. I always imagine them thinking, ďOf course you would say itís good, you wrote it!Ē And like most writers, I want to write, not be a salesman.

But Carolyn Howard Johnson has shown me a whole new way to not only promote, but make it fun and tie it in with the thing you are passionate about: writing!

The Frugal Book Promoter shows us how you need to brand yourself as an author, and publicise yourself as much as your work. You donít have to boast about your work, just simply let people know itís there. If your book is good, others will boast about it for you. Exposure is the word Carolyn uses often. She teaches us that the trick is to simply brand yourself as an author and let people know who you are, and what you write. Carolyn shows us a prolific amount of ways to do this, from writing articles for free to blogging, joining discussions groups, writing book reviews and so much more. Itís so simple, and in most cases completely free. I often hated the thought of writing articles for free, but the book emphasises that although you may write for free, the tagline at the end could well result in book sales, so effectively you are likely to get paid indirectly. Think about it, these publications wouldnít have paid you anyway, and you would have to pay for advertising, so effectively you are working for your advertising. And of course you are writing, which is what a writer wants to be doing.

This is just one example of the priceless advice offered in the Frugal Book Promoter. This book is an absolute treasure chest of useful information, and not only inspires you to get up off your backside and start promoting, but is also packed full of useful websites for you to get started. Iíve committed the ultimate sin with this book by folding over numerous page corners (something I never do with a book) to bookmark all the useful reference points. The websites listed here, often lead on to other useful sites.

Iíd always dreamed of the day when I would snag a major publisher so they could do all the promotion for me, but the Frugal Book Promoter has taught me that even with a major publisher, the onus will still be on me to promote my books; after all, ultimately the author cares more about the book than the publisher. So now I plan to forget about that and march best foot forward into a new world of endless promotional opportunities that this book brings.

If you are an author then this is one book you cannot afford to be without. Written with Carolynís free-flowing and easy prose, the Frugal Book Promoter stands out head first above the rest and is the sort of book that you will always want to refer back to.

I donít know how I ever survived without it.

Reviewed by Ian Middleton: Travel Writer & Photographer
Ian is the author and photographer of four books, his latest being a travel guide to Irelandís ancient myths and legends, Mysterious World: Ireland.
Reviewed by Sherri Smith 4/25/2006
This book is wonderful. It's already given me more ideas than I could have ever discovered on my own. Thank you Carolyn for these wonderful tips on promoting!
Reviewed by Constance Gotsch 11/1/2004
I have started using Carolyn's suggestions to promote my second e-novel "Snap Me a Future." I've gotten some good response when I designed announcements according to her suggestions

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