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Dawn Josephson

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Member Since: Jul, 2004

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Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books
by Dawn Josephson   

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Category: 

Reference

Publisher:  Ground Rules Press ISBN-10:  0974496618 Type: 
Pages: 

160

Copyright:  2004
Non-Fiction

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New Release! Whether you’re a newly published author or a multi-volume “old pro,” how you promote your book will make the difference between success and failure.

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Now, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books breaks down the often elusive task of preparing a book press kit into strategies you can understand and practical steps you can take. Author and marketing communications whiz Dawn Josephson presents promotional piece creation and writing in real-world terms for real-world people. No matter what your book topic or genre, in Putting It On Paper you'll find Ground Rules and strategies you can put into play immediatelyThrough Real-Life Samples, Frequently Asked Questions, and Key Points, you’ll discover how to:

Create cover letters that get noticed;
• Write press releases the media loves;
• Construct compelling book reviews that draw attention;
• Develop an author bio that makes you irresistible;
• Sell more books with a winning sell sheet;
• Get your foot in the door with an informative catalog sheet;
• Design a give-away item that makes you memorable;
• Organize an article that positions you as the expert;
• Put all the press kit pieces together professionally and effortlessly.

Putting It On Paper is the perfect starter for new authors as well as the ideal refresher for more experienced writers looking for up-to-date information. This reference tool cuts through all the hype and takes a practical approach to understanding, creating, and using a book press kit to propel book sales.


Excerpt

You’ve published a book.

Congratulations. Now it’s time to get your book into your readers’ hands. Whether you’ve self-published or gone with a traditional press, marketing your book is your responsibility, so you need to start your book promotion activity as soon as possible.

If you’re like most authors, you may have had a distinct image of what your post-publication days would look like. Visions of anxious crowds storming the bookstore for your book, thoughts of famous TV and radio talk show hosts begging to interview you on your topic, and notions of the bags and bags of fan mail from satisfied readers may have danced through your head.

But then reality set in, and you realized one important truth: writing and publishing your book was the easy part; marketing and selling it requires work.

Fortunately, it is possible to get your book the recognition it deserves. After all, many authors before you have become household names and have sold millions of copies of their book. You can too.

Your Book’s Secret Weapon

What is it that sets those successful authors ahead of the pack and places them in the media’s and their readers’ attention? Two words: book promotion. That’s right. The best-selling authors know how to best promote their book for increased sales. Think about it…you can have the best book in the world, but if no one knows about it, they’ll never know to buy it. So the more you promote your book, the better it will sell.

To help you with your promotional efforts, books and other training materials abound on the various ways to promote your book. Some focus on traditional promotion outlets while others gear you towards the not-so-obvious promotional venues. Both approaches are good, and most successful authors focus on a mix of traditional and non-traditional promotional options.

Unfortunately, many of those books, tapes, and seminars that focus on promotional strategies and techniques neglect to teach you one important step that comes immediately before any book promotion activity can take place – how to write your promotional materials and assemble your book’s media kit. This is an important step, because without a strong and persuasive media kit, all your promotional efforts will be for naught. You may be able to talk a good game and get people excited about your book, but when they ask for your press kit and see a measly, uninformative packet with a few clippings and nothing more, all your build-up will fall flat. Your promotional materials won’t live up to your words, and you’ll lose any interest the media, distributors, or bookstores may have had in your product. To keep your momentum strong, you want to create a powerful media kit that gets people begging for more and ultimately buying your book.

Get the Facts

“But my book will sell itself,” many authors proclaim. No, it won’t. In 2002, over 135,000 books were published in the United States alone. Your book is in competition with each of them – even those not on the same topic as yours. Realize that readers have only so much time to devote to reading. If they’re interested in numerous topics, from business management to gardening, and debating between various books on each topic of interest, your book could very well be in competition with books you would normally consider unrelated to yours. Remember, you’re selling more than your book’s idea to your potential readers; you’re selling the fact that your book is worth your readers’ precious time. Therefore, regardless of the promotional outlet you choose, you need to set your book apart from the more than 134,999 others published the same year as yours.

An easy task? No. But is it doable? Absolutely. And that’s exactly what this book will show you.

In the following chapters you’ll learn everything you need to know to create a powerful media kit that will draw attention to your book. From cover letters to press releases to book sell sheets and everything in between, you’ll learn how to create and write the various promotional pieces so that they generate interest and show off your book’s potential. You’ll also learn what to do with the various written pieces and how to use them for the maximum results. Along the way you’ll see real-life samples of what powerful promotional pieces look like and gain the insider secrets on how to write each piece like a promotional pro.

Armed with your new media kit and the knowledge of how to effectively update it through the coming months of promotion, you’ll be able to follow any promotional program with resounding success.

So let’s get started. Your book’s public awaits…



Professional Reviews

Good Information for a Focused Audience
If you have written a book and published, you know that the writing and the publishing were the easy parts. The most vital-and most difficult-task is promoting the book so that people will buy it. Distributors are fond of saying to authors, "Our job is to get the book onto the shelf; your job is to get it off."

In ten chapters, this author presents the how-to, step-by-step, of how to promote a book to distributors, retailers, and consumers. She covers a lot of ground to help authors get the word out. Plenty of examples to give authors guidance. Ground Rules In Action sections and Key Points summaries at the end of the chapters added value

Josephson is founder and president of Cameo Publications, a firm that has published eight books, including this one. Her experience includes writing over 1,000 articles. From my research on amazon.com, this appears to be her first book. She uses herself heavily in her examples, to the point that this reviewer felt the book was bordering on self-promotion. With her experience as a publisher and a magazine editor, she has gained a body of knowledge that is valuable for authors. The knowledge is conveyed effectively in this book. Authors would be well-advised to read and heed the advice in these pages.


The right way to do it
Reviewer: Harold McFarland (see more about me) from Florida

I wish everyone who sent me a book for review had read this book. "Putting It On Paper" contains all the basics of what a bookseller should and should not include in their press kits. Areas covered by the book include the media kit, the cover letter, the press release, mock interviews, author biographical information, a book sell sheet, a catalog sheet, extra sales materials, and even writing an article to achieve back door sales. The bottom line is that you may have the best book ever published but if readers don't know it exists then they will not buy it. That is where promotional pieces come in. Getting the book reviewed, getting distributors to carry it, or getting independent bookstores to sell it, no matter what your marketing direction you will need a promotional piece. The advice is thorough and detailed including sample layouts and templates. If you want your book to sell, "Putting It On Paper" is the road map to creating the right promotional pieces the first time and a recommended read.


If you write it, they won’t necessarily come
Review by Meryl K. Evans Reviewer for Absolute Write.com


After pouring sweat over the newest book, it’s time for the next step: Getting it out there for people to buy. Unlike the Field of Dreams, if you write it, they won’t necessarily come unless you’re John Grisham, Mary Higgins Clark, or Patricia Cornwell. If you are one of them, “Hi! I’m a fan of your books!” Not all authors have a publisher to do the press releases and promotional material work or at least, enough to spread the news.

In Putting It on Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, Dawn Josephson walks through the steps of developing a book marketing campaign with a press kit which typically includes (and she covers all items): a cover letter, a press release, a mock book review, an author bio, a sell sheet, a catalog, a give-away item, and an article. However, it doesn’t stop there. The advice isn’t just applicable to authors of books. It’s also valuable for writers who want to promote newsletters, services, and other published works.

I’ve seen my share of media kits for books and products. Some don’t have any benefit for my needs while others sounds like a stereotypical used car salesman trying to make the sale in an uncomfortable way.

Josephson walks the talk since her book, of course, came with a media kit and it’s one of the better ones I’ve seen. Based on this, the book describes how to create a media kit like hers using questions and answers, key points, templates, and real-life examples using the templates. The examples are exactly what I like to see in a press release and other materials in a media kit.

Publicity is hard in that authors and publicists print a general kit and send the same thing to everyone. That might make it easier, but it won’t be as successful has tailoring the kit to the recipient’s needs. With word processors that do mail merge saving us time, it shouldn’t be a problem to give the target reader the information needed.

Creating promotional materials may sound dull, but the book actually gives it a fun spin with its 160 pages of solid advice. Applying the tips and ground rules from Putting It on Paper, any author or publicist can run a successful book marketing campaign.


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Reader Reviews for "Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books"

Reviewed by Peter Paton 7/2/2005
A wonderful and edifying guide to promoting your book !
An invaluable tool Dawn !
Peter
Reviewed by m j hollingshead 3/7/2005
Entertaining Read …….. Recommended ... 5 stars <br>
The Review <br>

Dawn Josephson who is both an author and marketing - communications expert presents an informative work meant to guide the novice, and not so new writer through the steps needed to prepare promotional piece creation for marketing their own books. Writing used in the book is presented in plain and understandable terms for writers who may be struggling to break into the writing – sales world. The helpful hints offered work equally to promote newsletters, books, all published works.
<br>
Enjoyed the read, happy to recommend.
<BR> to read the full review please note as article on the mj hollingshead page
<BR>
Reviewed by: molly martin <BR>
http://www.AuthorsDen.com/mjhollingshead



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