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When it's time to practice the Art of Persuasion, the Insider's Playbook is your gameplan for using your influence to change your world for the better. Whether you have a product, a service or an idea that can make a difference, the warmups and drills in this book will teach you how to have the confidence and skill necessary to be persuasive. The Insider's PLAYBOOK is designed as a self-paced learning program, your guide through the many skills, strategies, cues and clues that you must know how to use if you're serious about creating positive change.
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The Art of Change
Ready to practice the Art of Persuasion? The Insider's Playbook will help you shape your game plan and increase your influence. It's a detailed exploration of the skills, strategies, cues and clues that you must be able to use if you're serious about creating positive change.
Whether it's a product, a service or an idea that matters, the plays and drills in the Playbook will teach you how to maximize your persuasive power. The Playbook is designed as a self paced learning program. Play by play, it will take you past the curtains to the inside, where the magic of persuasion happens. You will see for yourself and hear for yourself and think for yourself and learn how you feel about how the magic is done and the game is played. And once you've learned the plays, you will know beyond a shadow of a doubt why persuasion is the most powerful change art of all.
Inside the Insider's Playbook you will find:
-Illustrations and examples of the key ideas
-Questions to test your knowledge
-Activities to deepen your understanding
Confidence comes from preparation. Let the Insider's Playbook be your personal training ground for practicing the art of persuasion.
Excerpt
It's on thing to have a lofty idea. It's another thing entirely to bring that idea to fruition. This is where the rubber meets the road, where action speaks louder than words, where it's not what you know but what you can do with what you know that counts. This is how to make your communication count.
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