||Five Star Publications, Inc. AZ
Getting a book published is no easy task, but promoting it may be even harder. Linda F. Radke's Promote Like a Pro: Small Budget, Big Show helps self-publishers (and other entrepreneurs with projects to promote) reach the audiences that want their books.
Barnes & Noble.com
Five Star Publications
Promotion and marketing are the keys, but many self-publishers don't have the finances to hire professionals to make the pitch, and that's where Promote Like a Pro steps in. "Promoting and marketing an unknown author is about as challenging as it gets," says publisher and book producer Linda F. Radke, and Promote Like a Pro sets out to help self-publishers to meet that challenge. "Self-publishers definitely need this kind of help because the competition is so intense." More than 50,000 books are published and more than 7,000 new presses come into existence each year. "With this kind of competition, you just can't expect your book to make it by word of mouth," she says. Radke, president of Five Star Publications, Inc., has spent 15 years advising authors on how to produce and market books. In Promote Like a Pro she shares what she's learned, providing a roadmap to successful marketing with clear, step-by-step advice. In addition, Radke has assembled experts-including Mary Westheimer, president of BookZone.com; Alf Nucifora, who syndicates his Shoestring Marketing column to 40 business papers nationwide; Jeff Todtfeld, an associate producer at Fox News Channel 24-hour cable network; and Charlene Costanzo, who has sold more than 250,000 copies of her own self-published book-to give readers an inside look at how to get publicity in print and broadcast media and how to create an effective marketing campaign. Promote Like a Pro lets self-publishers "join the club" and learn the secrets of successful promotion. Although aimed primarily at self-publishers, Promote Like a Pro contains valuable advice for anyone who's new to mounting publicity and marketing campaigns.
Promote Like a Pro stays true to its promise to
"In a perfect world, an unknown writer's first book would become an immediate bestseller, granting the writer universal recognition. In the real world, however, beginning and self-published writers need to put in extra legwork to make their book a success. However, if the unknown writer follows the advice found in Linda F. Radke's Promote Like a Pro: Small Budget, Big Show, their chances of success would rise dramatically... Promote Like a Pro stays true to its promise to "teach you the basics of publicity." Designed for easy access to the topics covered, and offering detailed advice and sample plans without industry jargon or distracting graphics, this book should be in the hands of anyone with something to sell."
Crescent Blues Book Reviews
If you have a book that needs marketing, Linda F. Radke's Promote Like a Pro should be on your bookshelf!
"Successful publisher and book marketer Linda Radke provides self-publishers with a detailed guide on how to get the word out about their book. Her new self-published book is titled Linda F. Radke's Promote Like a Pro: Small Budget, Big Show.
The book is divided into two parts. Ms. Radke has written the first part. Various writing and marketing professionals have contributed to the second part.
Ms. Radke cautions that it is not enough for an author just to promote the book. You must also get it distributed. She recommends that an author contact national wholesale distributors such as Ingram and Baker & Taylor. These distributors act as wholesalers that warehouse your book and do not have sales representatives who sell to the bookstores.
Radke suggests the following avenues for getting the word out on your book. They are book signings (although she is not personally a fan of them), using the World Wide Web (it is cheaper is you can design your own web page), and developing mailing lists.
The other contributors examine the more traditional methods of getting out the word on your book. They are newspapers, book reviews, television and radio.
Ms. Radke is well qualified to write this book. She is president of Five Star Publications, Incorporated. Launched in 1985, she has helped many authors publish and market their books. She has also authored several books herself. If you have a book that needs marketing, Linda F. Radke's Promote Like a Pro should be on your bookshelf!"
-Ruth Wucherer, Independant Publisher
Linda Radke's offers help to those who find themselves promoting on a shoestring budget.
"Many independent presses and self-publishers find themselves in the uncomfortable position of running short on money by the time their book is published. Linda Radke's offers help to those who find themselves promoting on a shoestring budget. Her book details what a publisher (or self-publisher or author) can do to make sure a book has its best chance for publicity, marketing and, as a result, sales-both before and after publication. An excellent value for the price, and the price is one even the most tightly budgeted individual can afford. Recommended."
-Betsy Lampe, Publisher's Report (National Association of Independent Publishers)
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