Chapter 1 introduces strategic publications, explains how they differ from commercial publications, and guides their design.

Chapter 2 introduces the process of designing for target publics and provides characteristics for different publics to aid in making appropriate design decisions.

Chapter 3 provides instruction on basic typography and the first type of publication, logos and logotypes.

Chapter 4 covers typograhical items and letterheads.

Chapter 5 covers emphasis techniques, including color.  It's introduces flyers, posters and advertisements.

Chapter 6 instructs on layout models, typesetting modes, heads and photographs. It covers newsletters and newspapers.

Chapter 7 instructs on viual readability, design elements, special typesetting modes and infographics. It's publications include brochures and pamphlets.

Chapter 8 provides instruction on ink, printing and bindings, and includes booklets.

Chapter 9 instructs on covers, inside and outside pages for magazines and other bound publications.

Cjapter 10 discusses working relationships with various types of vendors. It includes production schedules and legal issues. It focuses on annual reports.