Barnes & Noble.com
Product Idea to Product Success offers inventors and entrepreneurs a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market.
Anyone with a great idea for a new product or service can benefit from this book. In an engaging and conversational style, Product Idea to Product Success is filled with examples and real-world advice as author Matthew Yubas takes readers through a step-by-step process to get from idea to finished product.
Yubas even provides a method for determining whether a market exists before investing time and money on a product or service and then gives readers ways to brainstorm new ideas for future inventions. Product Idea to Product Success is an educational and thought-provoking mix of step-by-step instructions, examples, tips, and fill-in the blank templates, and everything else readers will need to launch their ideas.