This is a how-to books that shows retailers how to increase profits and spit in the eyes of economic downturns with thrifty events and sales techniques as well as how to beat out competitors to make your store the go-to place in your community.
A Retailer's Guide to Frugal In-Store Promotions
How To Do It Frugally
Retailers need more than crossed fingers to get and keep customers. In-store promotion--everything from in-store branding to events--is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her multi award-winning HowToDoItFrugally.com books.
It is available as a paperback ( http://www.amazon.com/gp/product/1441467246/ref=cm_pdp_arms_dp_1) and for Kindle.