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Anthony F. Smith

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ESPN The Company:
by Anthony F. Smith  Keith Hollihan 

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Category: 

Business/Investing

Publisher:  John Wiley & Sons ISBN-10:  047054211X Type: 

Copyright:  September 2009 ISBN-13:  9780470542118
Non-Fiction

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ESPN The Company

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media valued at nearly $30 billion today.

If you love the business of sports, or the sport of business, you'll love this new ESPN book. Lawrence F. Probst III, Chairman, United States Olympic Committee, Chairman of Electronic Arts

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. Dr. Anthony F. Smith shares this inspiring behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player valued at nearly $30 billion today.

If you're a fan of business, competition or sports, this book explores the dedication to excellence and guiding principles that makes ESPN a success.

Informative, insightful and just plain entertaining, this fascinating book is full of real-life lessons on launching and growing a wildly successful enterprise.

Authors proceeds benefit The V Foundation for Cancer Research.


 
Excerpt
The headline read, "25 Years Ago, The Biggest Story In Sports Didn't Even Make The Sports Page." Today, sports coverage is a 24-7 media phenomenon and ESPN is the brand and the sports outlet synonymous with nightly highlights, morning updates, athlete interviews, must-see games, and major sideshow events like the ESPY's and the NFL Draft. When ESPN put its full-page 25th year anniversary ad in the New York Times on September 7, 2005, it was calling attention to the impact the organization has had on changing the nature of the sports media game. As Chris "Boomer" Berman stated in the forward to ESPN 25 (A book of 25 years of Sports Highlights) "History now tells us that the television sports landscape was forever changed ; Funny though; those of us who worked at ESPN back in the fall of 1979 and the beginning of the 1980's weren't so sure."

At first it's hard to even remember how incredibly different the business of covering and broadcasting sports used to be before the arrival of ESPN in 1979. Remember when ABC's Wide World of Sports (... The thrill of victory, and the agony of defeat...!) was the weekly outlet for sports fanatics? Remember when the best you could do for a recap of the night's games was watch the scores and highlights crammed into a few spare minutes between news and weather on your local television channel? Thirty years ago, sports coverage was produced as though the topic was a sidebar unworthy of serious news time. That mindset shifted when Bill Rasmussen, an unemployed sports announcer, and a group of committed sports junkies in Bristol, Connecticut decided to lease unwanted satellite transponder space to broadcast Connecticut college sports and New England Whalers' hockey games. Before the "Entertainment and Sports Programming Network" even launched, the dream of sports coverage broadened and went national. Fans who loved sports – the types who watched prime time games, late night games, pro games, college games, amateur events, and anything else that involves uniforms and competition – couldn't get enough.


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