Creativity is a subsuming life force, encompassing all aspects of human endeavour. It is not only for a few gifted individuals -- as has often been posited -- it is rather a phenomenon that if embraced, enhances life.
Television as an art form builds on creativity, and living in a New World Order, the capacity for innovation is at the root of successful achievements.
This book starts with some illuminating expositions on the phenomenon of creativity, preparing the reader for a better assimilation, as the author craftily and lucidly links up creativity to television performance. The author insists that every aspect of television (the core and supporting TV areas) require innovative skills if optimal performance has to be achieved.
A book that has masterly weaved together insights from the fields of humanities, social sciences, natural sciences, engineering, and management, is indeed a book for everybody. Television and communication practitioners, communication teachers, and students are going to find this book an indispensable companion, as the author has laced together, in an intricate framework, his vast artistic background and experience, in-depth communication studies, and practical experience --- emanating from some resourceful creative experimentation as a media practitioner.
In the 371 page book of 14 chapters, Okereke makes a case that the creative phenomenon is not anybody’s birthright, but a latent gift to all humans, regardless of gender, background or professional affiliation. Creativity is a gift that can be exhibited and harnessed in virtually everything we do. The conscious application of creativity in television practice would enhance societal development. The book equally takes a look at all the department of the broadcast media (the core and supporting areas): suggesting the lateral ways creativity can be applied for optimal improvement of television practice. Digital broadcasting has also been given an invigorating attention. An analytical x-ray of the role of television in governance and the society is undertaken; specifically, there are sections on TV and Politics, TV and Diplomacy, amongst other relevant themes. It is a book I think would enrich our knowledge of the television business; while improving our skills.