Excerpt
Introduction:

Why this book?

For some strange reason, I took to Twitter like a cat to litter. You cat owners know what I mean. For the rest of you: you plop a kitten in litter once and it’s good to go. That’s the way it was for me and it surprised me. I know others haven’t had that same experience.

So, I decided to share the mechanics of Twitter through this book. I’m going to
keep it as short and sweet as I can. No need for long explanations, right? You justneed to know what to do. And that’s what I’m going to tell you. The rest you canlearn with experience.

Just a little background

The emphasis on using Twitter to promote a website, product or service or tocommunicate with others on a formal or informal basis seems to be justified.

People are gaining positive results from it. They are connecting with potential customers, clients or colleagues they would never encounter without Twitter. Merely putting up a Twitter site and just leaving it there isn’t enough.

As with all good things, some work is involved. You can’t put yourself on Twitter and hope people will come to you. They probably won’t. You need to make yourself Twitterworthy. It’s not hard to do, but you need to commit yourself to it.

Twitter is a social media site.

Marketing using social media is the hot topic of the moment and is liable to last a while. Without participating in it, you are missing
out on one of the best, free-marketing tools around. However, it can be time consuming,so you must understand how to get the most out of it in the least amount of time. And, that’s what I’m here to show you.

What’s in Ready...Set...Tweet!?

Ready...Set...Tweet! is designed to help you get up and going on Twitter. To that end, it covers:

• how Twitter works
• how to set up and design your Twitter site
• page-by-page instructions on Twitter features
• how to Tweet
• followers and following
• putting it all together
• terminology