This "crafts marketing bible" includes hundreds of secrets to success in selling arts and crafts and features the best marketing strategies and selling secrets of nearly a hundred successful craftspeople, artists, designers, and publishers in the author's network.
Barnes & Noble.com
Barbara Brabec's World
INCLUDES Step-by-Step Guidelines on How to Sell Successfully:
From your own front yard or home shop/studio * At art and craft fairs, festivals, and mall shows * Through home parties and open houses * In bazaars, holiday boutiques, and community markets * Through cooperative arrangements with other crafters * In craft malls and rent-a-space shops * In consignment shops and art galleries * Through local retailers and service providers * With a pushcart in shoping malls * In schools, hospitals, clinics, and retirement centers * On a military base * and on the Web.
WITH THIS BOOK IN HAND, you can start making money right now from something you love to do, or increase sales and profits if you're already selling. You'll find:
- Confidence-building strategies and home-business start-up tips
- Pricing guidelines
- Design ideas and product development tips
- Market research suggestions
- Idea-generating lists of best-selling products, markets, and selling methods
- Tips on how to start your own retail craft shop or cooperative
- How to create and use printed materials . . . and
- How to set up your own website for as little as $50
The book also includes a list of contributors' websites so you can learn even more from professionals quoted in the book.
BARBARA BRABEC is one of North America's best-known and most trusted home business advisers. Her special interest and experience in the crafts industry over the past thirty years has also made her one of the world's leading experts on how to turn a hobby into a successful business.
For reader praise, see this book's pages on Barbara Brabec's World.
Thanks to the many books, magazines, and websites that offer how-to projects and patterns, the average person can easily learn any art or craft technique of interest. And people everywhere do have a great desire to practice an art or craft themselves. This trend was first documented in a 1975 survey conducted by the National Research Center of the Arts, which also revealed that 75 percent of the public thought it was important to have a community center where one could learn arts and crafts.
Crafts and hobbies became big business in the last decade of the 90s, with consumers spending over ten million dollars a year on craft supplies and related products. Since the turn of the century, however, spending has exploded, according to Susan Brandt, Director of Communications for the Hobby Industry Association (HIA). "Consumers are now parceling out $23 billion each year on items they use to make as gifts, decorate their homes, wear on their persons, celebrate their holidays, and otherwise fulfill their wishes for fun and creativity," she says. "Ironically, the very technology that has speeded up our lives and increased our need to indulge in relaxing and fulfilling activities has created craft products that are easier to use, quicker to complete, and result in more professional looking projects. All of this has helped to alter the perception of crafts--once somewhat questionable in nature--to a much higher level."
Also being altered these days is the perception of a crafts business at home. Once viewed as a nice way to make a little extra cash on the side, today’s craft professionals are serious business people who earn substantial annual incomes. Often, whole families become involved in such home-based businesses, adding a kind of richness to life that the average wage-earner can only envy.
Like many of the people I've written about through the years, I know the joy that can come from taking a creative idea and running with it as fast as you can go. How sweet it is when you see that it's actually possible to make a living doing what you love most! My interest in crafts ultimately led me to self-sufficiency as a professional writer and publisher, and I wrote my first book in 1979 at a time when craft businesses were enjoying new popularity. I titled it Creative Cash, using a phrase I had coined for the kind of money one can earn by using their creative mind and hands. In fact, many of the people featured in this edition of Handmade for Profit used my Creative Cash book to get started in business. I now have a special family of successful home-business owners who have contributed information and advice to my various books, so I hope you'll read all of them to get their combined advice, and mine, too.